Digital Marketing Manager @ Rachel Ashwell Shabby Chic Couture Director of Ecommerce @ Linea Pelle - Ownership and Management of Customer Experience including design and creative for the Linea Pelle website.- Responsible for all Content Creation, Navigation, Branding/Marketing, Performance and Functionality of the Linea Pelle website.- Developed and implemented a customer Rewards Program to retain and grow...
Digital Marketing Manager @ Rachel Ashwell Shabby Chic Couture Director of Ecommerce @ Linea Pelle - Ownership and Management of Customer Experience including design and creative for the Linea Pelle website.- Responsible for all Content Creation, Navigation, Branding/Marketing, Performance and Functionality of the Linea Pelle website.- Developed and implemented a customer Rewards Program to retain and grow customer base.- Oversaw implementation of Abandon Cart program, Pop Up Modal for email address acquisition and Google Remarketing Tools.- Cultivated a charitable partnership with City of Hope Cancer Research Hospital.- Oversee all product photography and product merchandising.- Establish Best Practices for SEO, PPC, Affiliate Management and Social Media programs.- Developed an extensive Marketing Calendar for all eCommerce related programs.- Implemented and executed the development of a new eCommerce site for Linea Pelle.- Oversee all online sales representatives while establishing best customer service practices.- In charge of product buying for each eCommerce season.- Monitor and maintain all accounting and reporting for the Linea Pelle eCommerce site. From October 2011 to December 2013 (2 years 3 months) Greater Los Angeles AreaDirector of Marketing & Ecommerce @ Tylie - Participated in all levels of design including style development, selecting materials, and choosing final samples. - Worked closely with pattern makers and sewers to communicate designs and ensure that the final product will meet design criteria and product vision. - Continuously analyzed the latest trends and compared to our existing and future lines to identify new opportunities. - Worked closely with Sales team and Reps to identify marketing requirements. - Conducted research and development on textiles, leathers, notions, and embellishments. - Managed, designed, and conducted photo shoots for product marketing. - Performed all Ecommerce and marketing content creation including photo editing, image selection, pricing, and item description. - Maintained all aspects of social and electronic media including blogs, facebook, and twitter presence. From February 2008 to October 2011 (3 years 9 months) Co-owner and Operator @ Women's Retail Store - Researched existing retail offerings in greater Boston area and developed a strategy to provide unique products and services in the women's retail market. - Designed store interior and exterior, managed store build-out, created displays, and implemented a process and software application to track inventory and conduct sales transactions. - Searched for unique lines and trends, attended trade shows and show rooms across the country, procured all merchandise. - Managed all aspects of accounting including balancing the budget, accounts payable, accounts receivable, report creation, and inventory tracking. - Created and coordinated in store sales events and assisted with larger events designed to bring increased tourism, foot traffic, and revenue to the South End district of Boston. - Active member or SOWA, a "main streets" organization in the South End district of Boston. - Provided guidance, explanation, fashion advice, and customer service. Attended to the unique needs each customer. - Negotiated and completed the sale of 50% share of the store and all it's assets. From January 2005 to February 2008 (3 years 2 months) Production Manager & Designer @ Tylie - Responsible for all phases in the production cycle of handbags and accessories. - Participated in the design process for new merchandise. - Managed over 20 employees including pattern makers, sewers, embellishers, and shipping clerks. - Responsible for ordering materials, inventory tracking, order fulfillment, shipping, accounts payable and receivable. Dedicated customer service rep for all major department store chains. - Designed and assisted in the design of several items in each season's product line. - Researched trend reports, runway reports, and fashion shows for the latest trends. - Researched and applied for admission into several new and established trade shows. - Attended several trade shows each year to assist buyers with orders for the upcoming season. - Brought 95% of production in house and fulfilled $400,000 in orders in 2002. - Fulfilled over 3.5 million dollars in orders in 2004. - From August 2001 to October 2004 (3 years 3 months) Marketing Associate @ First Quadrant Coordinated events with clients and potential clients to create sales opportunities. - Designed and created formal presentation materials. - Distributed fund performance information to all clients. - Constructed and distributed client literature including monthly newsletter. - Worked closely with existing clients and maintained working relationships. - From October 1999 to July 2001 (1 year 10 months) Marketing Associate @ State Street Global Advisors - Participated in the interview and selection process of potential administrative hires. - Conducted new hire orientation. Orientations included training in Lotus Notes, company databases, and standard company processes. - Selected and trained new hires for all co-operative and intern positions. - Coordinated corporate functions and events such as the Ryder Cup and the MLB All-star game. - Created client and potential customer presentations. - Prepared agenda for meetings and sales demos. - Responsible for inventory and distribution of all marketing materials. From November 1998 to September 1999 (11 months)
Rachel Ashwell Shabby Chic Couture
Digital Marketing Manager
Director of Ecommerce
October 2011 to December 2013
Greater Los Angeles Area
Director of Marketing & Ecommerce
February 2008 to October 2011
Women's Retail Store
Co-owner and Operator
January 2005 to February 2008
Production Manager & Designer
August 2001 to October 2004
October 1999 to July 2001
State Street Global Advisors
November 1998 to September 1999
What company does Kelly DiNisco work for?
Kelly DiNisco works for Rachel Ashwell Shabby Chic Couture
What is Kelly DiNisco's role at Rachel Ashwell Shabby Chic Couture?
Kelly DiNisco is Digital Marketing Manager
What industry does Kelly DiNisco work in?
Kelly DiNisco works in the Apparel & Fashion industry.
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies