Kelley Baron
Member at Chief | Atlanta, Georgia, United States
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Kelley Baron is a strategic marketing executive with a wealth of experience spanning over two decades, adept at navigating the complexities of both corporate and agency environments. Currently serving as a member of CHIEF, Kelley leverages her extensive expertise to empower and elevate women in leadership roles. At CHIEF, she is actively involved in initiatives that not only strengthen the presence of women in executive positions but also foster a collaborative network where shared insights and experiences can drive transformative change within organizations.
In her role, Kelley focuses on developing and implementing growth-focused strategies that are essential for brand development and repositioning. Her key projects often revolve around creating high-impact marketing initiatives that resonate on a global scale, ensuring that brands not only meet but exceed their performance metrics. With a strong foundation in brand measurement and equity, Kelley employs qualitative research to inform her strategic decisions, ensuring that each initiative is backed by data-driven insights.
Kelley’s intellectual agility allows her to influence cross-functional teams effectively, guiding them through the intricacies of brand positioning strategies and investment decisions. Her commitment to fostering an inclusive environment at CHIEF aligns seamlessly with her professional ethos of paving the way for future leaders. By sharing her knowledge in implementation plans and product management, Kelley is dedicated to not only advancing her own career but also mentoring other women to achieve their full potential in the competitive landscape of business. Through her contributions, Kelley Baron exemplifies the mission of CHIEF, making significant strides in enhancing women's leadership and influence in the corporate world.
Member at Chief in September 2022 to Present
EVP - Global Client Leader at Kantar in September 2023 to Present
EVP - Head of Client Management, North America at Kantar in October 2022 to September 2023
Managing Director / GM - Insights Division, North America at Kantar in October 2020 to December 2022
President - Qualitative Practice, North America at Kantar in January 2019 to December 2022
Head of Loyalty Brand Experience at InterContinental Hotels Group (IHG®) in January 2018 to January 2019
Global Director, Brand Management - Holiday Inn Express at InterContinental Hotels Group (IHG®) in January 2015 to January 2018
Director, Global Brand Strategy & Planning at InterContinental Hotels Group (IHG®) in January 2012 to January 2015
Senior Consultant/Director, Global Consumer Insights at InterContinental Hotels Group (IHG®) in January 2008 to January 2011
Regional Director, Global Research & Planning Network at Ketchum in January 2002 to January 2008
Manager, Market Research at Wachovia in January 1999 to January 2002
Product Manager, Operations at Wachovia in January 1996 to January 1999
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Northwestern University - Kellogg School of Management, Executive Scholar, January 2016 to January 2018
Emory University - Goizueta Business School, Executive Education
Georgia State University - J. Mack Robinson College of Business, MBA
The University of Texas at Austin, Double major
The University of Texas at Austin - The Red McCombs School of Business, BBA
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Thought Leadership
Implementation Plans
Business Development
Creative Marketing
Change Management
Investment Decisions
Brand Perception
Brand Measurement
Brand Development
Marketing Strategy
Integrated Marketing
Brand Management
Strategic Planning
Marketing Research
Marketing Communications
Advertising
Public Relations
Qualitative Research
Brand Awareness
Strategic Communications
Corporate Communications
Quantitative Research
Consumer Marketing
Consumer Insight
Brand Equity
Brand Implementation
Customer Segmentation Strategy
Segmentation
Brand Positioning Strategies
Portfolio Optimization
Brand Architecture
Global Marketing
Business Management
Strategy
Management
Leadership
Customer Insight
Market Research
Digital Marketing
Social Media
Competitive Analysis
Product Management
Event Management
Operations Management
Campaign Strategies
P&L Management
Strategic Planning for Growth
Marketing
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Discover more about ChiefWhat is Kelley Baron email address?
Email Kelley Baron at [email protected] and [email protected]. This email is the most updated Kelley Baron's email found in 2026.
How to contact Kelley Baron?
To contact Kelley Baron send an email to [email protected] or [email protected]. (updated on July 27, 2022)
What company does Kelley Baron work for?
Kelley Baron works for Chief
What is Kelley Baron's role at Chief?
Kelley Baron is Member
What is Kelley Baron's Phone Number?
Kelley Baron's phone (404) ***-*383
What industry does Kelley Baron work in?
Kelley Baron works in the Hospitality industry.
Kelley Baron Email Addresses
Kelley Baron Phone Numbers
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