Katia Ph.D.'s Email Addresses & Phone Numbers

📖 Summary

Personal and professional mission: To make a difference in organizations' and people's lives by: - Harnessing Advanced Data Analytics to solve high-value business problems, support business decisions, and drive business outcomes; - Delivering communication with an impact; - Building new functions, products, and programs; - Mentoring, leading, developing, and propelling people and organizations to achieve their full potential. Specialties: Big Data and Advanced Analytics, predictive modeling and quantitative analysis, multivariate statistics, consumer behavior; financial services -- insurance, asset and wealth management, high-net-worth markets, financial advice; customer experience; technology and digital adoption; strategy, research, consulting, leadership.Global Big Data and Advanced Analytics @ From August 2015 to Present (5 months) London, United KingdomHead of Data Analytics and Global Strategic Research @ Head of Data Analytics -- Initiated, built, and led Prudential's Advanced Analytics capability and transformation to a customer-centric enterprise by harnessing the combination of new data, technologies, and techniques and solve complex, high-impact business problems. --Championed and garnered support at the top level; developed a business case, and secured a multi-year, multi-million investment. --Created a governance structure and acted as a change agent to shepherd best-practice data privacy and security standards. --Instilled a data stewardship discipline and laid the foundation of master data and customer definition management for a single, unified view of the customer. --Spearheaded the build out of a Big Data discovery platform, with capacity for staging large volumes of structured and unstructured data, integrated commercial and open source software, processing power for high-speed analysis, and ability to export models into production environments. --Hired and led a centralized Data Science team, comprising diverse individuals in the US and Ireland with technical skills, an entrepreneurial spirit, and a focus on business impact. Created a “pod” structure to align with individual businesses, deepen business knowledge, and deliver customized support. --Applied Advanced Analytics, including state-of-the-art data visualization, predictive modeling, prescriptive analytics, and machine learning, focused on solving high-impact problems. Data services and products included internal and client-facing thought leadership, optimization scenarios, scoring tools, and recommendation engines. Head of Global Strategic Research --Managed proprietary research for Prudential's U.S. businesses, International Insurance, and global corporate functions, and transformed a market research practice into a strategic platform for delivering insights to the Prudential enterprise, supporting customer experience, generating thought leadership, and enabling growth opportunities. From January 2012 to August 2015 (3 years 8 months) Greater New York City AreaVice President, Fidelity Institutional, Devonshire Investors @ Led the commercialization of a new cloud-based, Software-as-a-Service document and business process management technology for independent financial advisors in the US and Europe. Headed Fidelity Institutional’s Strategic Marketing Research with responsibility for client experience measurement, online dashboard, and related analytics initiatives, market positioning, strategy development, thought leadership, sales enablement, and competitive insights. Launched an innovative proprietary research and competitive intelligence function for the Fidelity Registered Investment Advisor business, including an offshore team in India. Initiated, developed, and led Fidelity's flagship Millionaire OutlookTM thought leadership and analytics program, accumulating a proprietary database on U.S. millionaires, arming Fidelity's high-net-worth strategy, creating content and tools for clients' practice management and industry events, and generating millions of media impressions worldwide. Received the 2007 Fidelity Institutional Wealth Services Leadership award within a year of hire. From 2006 to January 2012 (6 years) Greater Boston AreaResearch Director, Launched Consumer Insights @ Launched and led the firm's Consumer Research and Analysis practice, both custom and syndicated. From 2005 to 2006 (1 year) Greater Boston AreaVice President, Head of Research @ Served as Executive Team Member and led proprietary research and analysis at a premier marketing agency focused exclusively on the high-net-worth market. From 2003 to 2004 (1 year) Greater Boston AreaSenior Analyst, Technographics, Affluent, Financial Services @ Published visionary research, delivered client consulting, and drove new business in the top sector of a premier technology research and consulting company. Launched innovative data and analytics products and programs on consumers' digital technology adoption, the youth market, high-net-worth investors, and financial services customers. Generated and analyzed large complex datasets on consumers across North America and Europe. Developed highly sophisticated predictive models to project new technology adoption; segment markets for a myriad of digital products and services; forecast investor demographics; explain drivers of consumer behaviors, attitudes, and perceptions; solve vexing business problems, and prescribe concrete recommendations to C-suite clients. Coined the concept of customer advocacy, still used as a key industry Client Experience measure. Authored reports ranking among the most read and top rated Forrester publications and garnering coverage and hundreds of media quotes by The Wall Street Journal, Financial Times, Business Week, Forbes, The New York Times, ABC News, and National Public Radio. From 1998 to 2003 (5 years) Greater Boston AreaHead of Graduate Program, Advertising Sequence Coordinator, Tenure Track Professor @ Launched the University's first graduate Mass Communication program. Published dozens of award-winning peer-reviewed quantitative research papers and monographs, and presented at top academic conferences in the fields of strategic communication, consumer behavior, information theory, and digital advertising. Initiated and taught a variety of advertising, integrated marketing communications, and research methodology university classes. Infused academic work with a passion for technology and a business perspective. Partnered with business leaders and pursued competitive research fellowships at Campbell Ewald, The Poynter Institute, and the Promotional Products Association. From 1997 to January 1999 (2 years) Research and Teaching Assistant; Intern @ Conducted rigorous inter-disciplinary social science research with a focus on quantitative methodology, experimental design, multivariate statistics, and predictive modeling. Published and presented numerous peer-reviewed academic papers and monographs in the fields of strategic communication, consumer behavior, information theory, advertising, journalism and mass communication. Highly trained quantitative scientist with hands-on experience in econometrics; experimental design; general linear models, multivariate statistics, multidimensional scaling, structural equation modeling, latent variable modeling, cluster and factor analysis, segmentation approaches, etc. Deep expertise in a multidisciplinary social science field combining information theory; consumer, cognitive, and social psychology; and political science. Worked with the Center for Advanced Statistical Research, planning, administering, and supervising mail and telephone representative surveys, and delivering insights to business clients and The Pew Charitable Trust. From 1991 to 1997 (6 years) Columbia, Missouri AreaJournalist @ Pursued a passion for communication with an impact, winning journalism competitions since age 9. During high school, published an investigative feature that exposed and challenged the former communist system and resulted in serious repercussions for the author and her family. Later, as a university student and professional investigative reporter, continued to write against the existing regime, acted as an agent of social justice, helped give people a voice, and, with the fall of communism, contributed to a new society. From 1986 to 1991 (5 years) Doctor of Philosophy (Ph.D.), Strategic Communication with specialization in quantitative methodology @ University of Missouri-Columbia From 1993 to 1997 Master of Arts (M.A.), Mass Communication with specialization in research @ Indiana University Bloomington From 1991 to 1996 Media Management and Entrepreneurship; News Writing and Editing programs, Certificates @ Poynter Institute From 1990 to 1992 Master's degree, Communication, Journalism, and Related Programs, Equivalent to a 4.0 GPA and honors @ Sofia University St. Kliment Ohridski From 1986 to 1991 Katia Ph.D. is skilled in: Analytics, Financial Services, Segmentation, Strategy, Customer Experience, Customer Insight, Market Research, Marketing Research, Marketing, Competitive Analysis, Competitive Intelligence, Wealth Management, Integrated Marketing, Market Analysis, Analysis