Cassandra Jones

VP GM Beauty & Ulta partnership at Target | New York, New York, United States

About Cassandra Jones

Cassandra Jones is a seasoned leader in the retail industry, currently serving as the Vice President and General Manager of Beauty at Target, where she plays a pivotal role in shaping the brand's strategic direction and enhancing its partnership with Ulta. With a strong focus on identifying and maximizing emerging trends in the beauty sector, Cassandra has successfully developed innovative strategies that not only elevate the customer experience but also drive significant business growth. Her expertise in merchandising and brand development has been instrumental in curating a diverse and appealing product assortment that resonates with Target's diverse clientele.

In her current role, Cassandra oversees key projects aimed at integrating Ulta's renowned beauty offerings into Target's retail landscape, creating a seamless shopping experience that combines convenience with high-quality products. Her leadership style emphasizes collaboration and empowerment, fostering a culture of creativity and accountability among her teams. With a background that includes a previous position as GVP DMM for Ready-to-Wear Contemporary and Collections, Cassandra brings a wealth of knowledge in apparel and inventory management, ensuring that Target remains at the forefront of fashion retail.

Cassandra's extensive experience in e-commerce and product development further enhances her ability to forecast trends and respond to market demands swiftly. Her results-oriented approach and deep understanding of consumer behavior enable her to identify lucrative business opportunities, making her a key player in Target's ongoing success in the competitive retail landscape. As she continues to drive innovation in the beauty category, Cassandra Jones exemplifies the dynamic leadership needed to thrive in today's fast-paced retail environment.

Cassandra Jones Work