Kate Kennedy
Senior Director of Consumer Insights at Adtalem Global Education | Greater Chicago Area
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As the Senior Director of Consumer Insights at Adtalem Global Education, Kate Kennedy plays a pivotal role in shaping the organization’s marketing strategies through a deep understanding of consumer behavior and market dynamics. With her extensive background in custom research and advanced analytics, Kate is at the forefront of establishing a robust Consumer Insights function that is integral to the company’s growth. Her current projects include developing comprehensive research plans that encompass segmentation analysis, advertising and messaging testing, brand health assessments, and tracking category sentiment. These initiatives are designed to ensure that the voice of the consumer is not only heard but actively influences business decisions across all levels of the organization.
Kate’s expertise in consumer behavior and competitive intelligence is complemented by her leadership experience, having previously managed client-side research teams and founded a consultancy that served Fortune 500 clients. This unique blend of skills allows her to effectively consult with cross-functional teams, driving product innovation and enhancing shopper marketing strategies. By leveraging her knowledge in primary research and marketing strategy, Kate is committed to positioning Adtalem as a leader in the education sector, ensuring that marketing initiatives resonate with target audiences and meet their evolving needs.
Her previous roles at renowned companies such as Barilla, ConAgra, and the Chicago Tribune have equipped her with a diverse perspective on consumer insights, making her a valuable asset in the fast-paced world of marketing. As she continues to champion the importance of consumer-centric decision-making, Kate Kennedy is poised to make a lasting impact on Adtalem Global Education’s marketing landscape.
Senior Director of Consumer Insights at Adtalem Global Education in January 2023 to Present
Director of Consumer Insights at Weber Inc. in July 2020 to September 2022
Consumer Insights Leader at Barilla Group in February 2017 to July 2020
Director, Consumer Insights at Kennedy Marketing Services, Inc. in August 2002 to February 2017
Brand Manager at Conagra Brands in October 2000 to August 2002
Consumer Insights Manager at Conagra Brands in July 1998 to October 2000
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DePaul University, Master of Business Administration (MBA)
Northern Illinois University, Bachelor of Science (B.S.)
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Marketing Analytics
Marketing Leadership Team
Higher Education
Team Leadership
Syndicated data
Market Share Tracking
Project Management
Strategic Partnerships
CPG Industry
Advanced Analytics
Advertising
Product Innovation
Fast-Moving Consumer Goods (FMCG)
Retail
P&L Management
Brand Management
Consulting
Consumer Insights
Storytelling
Voice of the Customer
Market Research
Segmentation
Customer Insight
Quantitative Research
Consumer Behaviour
Competitive Analysis
Analytics
Consumer Behavior
FMCG
Competitive Intelligence
Market Analysis
Shopper Marketing
Marketing Strategy
Strategy
Strategic Planning
Customer Experience
Data Visualization
Focus Groups
Management
Qualitative Research
Leadership
Brand Equity
Consumer Insight
Advertising Research
Primary Research
Brand Tracking
Ethnography
Positioning
Marketing Research
Qualitative Market Research
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Discover more about Adtalem Global EducationWhat is Kate Kennedy email address?
Email Kate Kennedy at [email protected]. This email is the most updated Kate Kennedy's email found in 2026.
How to contact Kate Kennedy?
To contact Kate Kennedy send an email to [email protected]. (updated on January 18, 2024)
What company does Kate Kennedy work for?
Kate Kennedy works for Adtalem Global Education
What is Kate Kennedy's role at Adtalem Global Education?
Kate Kennedy is Senior Director of Consumer Insights
What is Kate Kennedy's Phone Number?
Kate Kennedy's phone (**) *** *** 285
What industry does Kate Kennedy work in?
Kate Kennedy works in the Market Research industry.
Kate Kennedy Email Addresses
Kate Kennedy Phone Numbers
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