Karla Tobin
Marketing Director at Yakabod | Reston, Virginia, United States
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Karla Tobin serves as the Marketing Director at Yakabod, where she leverages her PMP certification and extensive experience in digital marketing to drive impactful demand generation strategies and enhance brand visibility. With a robust background in both Enterprise B2B and Commercial B2C sectors, Karla is adept at orchestrating comprehensive marketing campaigns that resonate with target audiences. Her people-first approach emphasizes aligning marketing strategies with product development and business processes, ensuring that every initiative is designed to enhance the customer journey.
At Yakabod, a leader in secure case management solutions, Karla is at the forefront of several key projects aimed at elevating the company’s profile within the federal community and beyond. She has spearheaded initiatives that integrate advanced marketing technologies, including CRM systems and marketing automation platforms like Marketo, to streamline lead generation and customer engagement efforts. By focusing on data-driven decision-making, Karla has successfully implemented marketing campaigns that not only boost online visibility through search engine marketing (SEM) and social media management but also foster meaningful relationships with clients.
Karla’s expertise in email marketing and online advertising complements her strategic vision, allowing her to craft compelling narratives that highlight Yakabod’s best-of-breed products. Her commitment to customer-centric marketing ensures that Yakabod remains not just a service provider, but a trusted partner in secure case management. As she continues to innovate and adapt to the evolving landscape, Karla is dedicated to positioning Yakabod as a go-to solution for organizations seeking reliable and validated case management tools.
Marketing Director at Yakabod in September 2023 to Present
Manager, Marketing Operations & Optimization at Everfox in October 2024 to Present
Senior Digital Marketing Manager at Meridian Knowledge Solutions in January 2019 to April 2023
Senior Account Manager at SaleCycle in October 2017 to October 2018
SEO Specialist II - Account Management at SocialSEO Inc in July 2015 to March 2017
Social Media & Digital Marketing Consultant at Common Thread Digital in August 2014 to July 2015
Marketing & Business Development Consultant at Erin Day International in August 2013 to July 2015
Senior Account Rep- Advertiser Development at Commission Junction in September 2008 to August 2009
Business Development Sr. Account Representative at Commission Junction in January 2007 to August 2008
Admissions-Online Division at Westwood College in August 2004 to September 2006
Management Trainee at Enterprise Rent-A-Car in January 2003 to August 2004
Sales/Marketing Assistant at ClickAction/MySoftware in April 2000 to September 2000
Factory Representative/ Spokesperson at Maytag in June 1999 to July 2000
Public Relations Intern at Miller Shandwick (now Weber Shandwick Worldwide) in June 1998 to July 1999
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Project Delivery
Strategic Planning
Program Management
Business Process Improvement
Stakeholder Management
Stakeholder Engagement
Project Stakeholder Management
Shareholder Communications
Cybersecurity
Affiliate Management
Affiliate Networks
Public Relations
Compensation Strategies
Customer Lifecycle Management
Perception Studies
Message Testing
Market Planning
Strategy Execution
Negotiation
Presentation Skills
Conflict Resolution
Analytical Skills
Process Mapping
Revenue Generation
Marketing Technology
Complex Sales
Return on Investment Analysis
Marketing Budget Management
abm
marketing ops
Sales Enablement
pipeline optimization
Financial Accounting
business accounting
Strategic Communications
Business Law
communications
Survey Methodology
Sociological Theory
Sociology Of Culture
social behavior
Empirical Research
Qualitative & Quantitative Research Methodologies
Digital Marketing Channels
Business Insights
Demand Generation
Marketing Strategy
HubSpot
Marketing Campaign Management
Marketing Automation
Social Media Management
Digital Marketing
Website Administration
Marketing Analytics
Strategic Partnerships
Sales Operations
Microsoft Excel
Competitive Analysis
Lead Generation
Management
Marketing
Online Advertising
Sales
Strategy
Business Development
B2B
Analytics
Search Engine Optimization (SEO)
Affiliate Marketing
Email Marketing
Social Media
Social Media Marketing
Salesforce.com
Web Analytics
Customer Relationship Management (CRM)
Mobile Marketing
Online Marketing
E-commerce
Account Management
SEO
Google Analytics
Search Engine Marketing (SEM)
Pay Per Click (PPC)
Leadership
Software as a Service (SaaS)
Advertising
Google Adwords
Brand Management
Salesforce.com Administration
Marketo
Marketing Operations
Project Management
Project Planning
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Discover more about YakabodWhat is Karla Tobin email address?
Email Karla Tobin at [email protected]. This email is the most updated Karla Tobin email found in 2026.
What is Karla Tobin phone number?
Karla Tobin phone number is +15086483479 and +15086480635.
How to contact Karla Tobin?
To contact Karla Tobin send an email to [email protected]. If you want to call Karla Tobin try calling on +15086483479 and +15086480635.
What is Karla Tobin net worth?
Karla Tobin has an estimated net worth of $750,000 to $999,999
What company does Karla Tobin work for?
Karla Tobin works for Yakabod
What is Karla Tobin's role at Yakabod?
Karla Tobin is Marketing Director
What industry does Karla Tobin work in?
Karla Tobin works in the Software Development industry.
Karla Tobin Email Addresses
Karla Tobin Phone Numbers
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