Account Associate @ • Develop accurate media lists and reporter briefing documents to assist in pitching to digital, print and video outlets • Create PowerPoint presentations and aggregate media monitoring reports detailing campaign performance and public perception of branding campaigns to inform strategy • Assist in the cross-functional team implementation of nationwide clinical trial recruitment campaign, resulting in 40 million media impressions across 15 key markets and driving 18,000 unique visitors to the client’s website • Write copy for social media campaigns with daily content calendars which engage over 100,000 monthly unique visitors across all active social channels (Facebook, Twitter, LinkedIn, Google+, Instagram) • Monitor social media profiles and respond to user inquiries while adhering to client’s brand voice • Manage full exhibitor booth setup for pharmaceutical client at twelve national conferences, staffing booth and engaging in discussion with conference attendees • Coordinate with venues and restaurants to develop event plans appropriate for client meetings, dinners and social gatherings From September 2014 to Present (1 year 4 months) Lifeguard Captain @ • Assisted in administrative duties alongside Compo Beach Director in addition to leading junior lifeguards in enforcement of rules and in responding to land and water emergencies. • Wrote a press release for the 2014 Lifeguard Competition, successfully attracting the attention of an online blogger who wrote an article on the event, achieving a more positive public image for the department. From May 2011 to September 2014 (3 years 5 months) Communications Director @ • Coached students interested in the marketing/public relations process, utilizing the skills and lessons learned in class to make digital and print advertisements for the Society. • Created comprehensive communications proposals for on-campus organizations to enhance their visibility and impact in the UConn community. From September 2012 to May 2014 (1 year 9 months) CIBER Case Competition Public Relations Manager @ • Stimulated public awareness for the annual Center for International Business Education and Research (CIBER) Business Case Competition. • Crafted a media list of news worthy organizations and distributed press releases to them. • Influenced a reporter to write an article about the competition in the UConn School of Business Press Room. From January 2013 to October 2013 (10 months) New Business Intern @ • Compiled media lists to more effectively contact future clients. • Drafted public relations proposals to send to prospective clients containing the plans for the public relations campaign that 5W would support. • Prepared images and promotional materials for the company as well as conducted research of clients in an effective manner. From June 2013 to August 2013 (3 months) Member @ Helped organize fundraisers in PRSSA Relay for Life campaign to pass $2,500 goal, active participant in club activities and contributed to group success. From January 2012 to January 2013 (1 year 1 month) Intern @ • Produced media lists of potential blogs and forums to advertise on and place articles in. • Developed product launch guidelines for the new Paddleyou.com website launch with a situation analysis of the market. • Exhibited strong writing skills through submissions to the daily blog on news and updates. From May 2012 to November 2012 (7 months)

Bachelor of Arts (B.A.), Communication, General @ The University of Connecticut From 2012 to 2014 Bachelor of Arts (B.A.), Corporate Communication @ James Madison University From 2010 to 2012 Staples High School From 2006 to 2010 Justin Rende is skilled in: Community Engagement, Social Media, Copywriting, Message Development, Social Media Marketing, Strategic Public Relations Planning, Public Relations, Microsoft Office, Vendor Relationship Management, Event Management, Customer Service, Data Analysis, Media List Building, Leadership, Cision