Joseph Tabshe

President & CEO at New Strategy Holdings, LLC | Tampa, Florida, United States

About Joseph Tabshe

Joseph Tabshe serves as the President and CEO of New Strategy Holdings, LLC, where he leverages nearly three decades of experience in the cigar and Other Tobacco Products (OTP) industry. Under his visionary leadership, he founded Good Times USA, which has ascended to become the fifth-largest cigar company in the United States. With an impressive annual sales volume exceeding 900 million cigars, Joseph has successfully established a robust distribution network that spans over 135,000 convenience stores across the continental U.S. His strategic partnerships with major distributors such as McLane, CoreMark, Hackney, EB Browns, Sam’s Club, and Costco underscore his expertise in key account management and international business.

Joseph's role at New Strategy Holdings involves not only overseeing daily operations but also spearheading innovative projects aimed at expanding market reach and enhancing product offerings. His strategic planning skills enable him to identify emerging trends within the cigar industry, allowing the company to stay ahead of the competition. Additionally, his proficiency in sales management and business planning has been instrumental in developing effective merchandising strategies that resonate with consumers and drive sales growth.

Adept in new business development, Joseph is committed to fostering relationships with both existing and potential clients, ensuring that New Strategy Holdings remains a leader in the cigar market. His extensive experience in event management further allows him to create impactful brand experiences that engage customers and elevate the company’s presence in the industry. Through his dedication and expertise, Joseph Tabshe continues to shape the future of the cigar industry, positioning New Strategy Holdings for sustained success.

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