Pharmaceutical | Biotechnology | Healthcare | Market Insights| Research | Strategy
Raleigh-Durham, North Carolina Area
Chiesi Group
Brand Planning Marketing Intern
September 2014 to September 2014
Raleigh-Durham, North Carolina Area
Chiesi Group
Marketing/Strategy MBA Internship
May 2014 to August 2014
Raleigh-Durham, North Carolina Area
Rush University Medical Center
Intellectual Property Intern
October 2010 to December 2010
Compass Life Science Marketing
Lead Evaluation Specialist
January 2010 to May 2010
Greater Chicago Area
Silliker Laboratories, INC.
Analytical Chemist (Trained and Certified in GLP, GMP, TQM)
July 2007 to September 2009
DePaul University - Charles H. Kellstadt Graduate School of Business
Master of Business Administration (M.B.A.) Strategy Execution and Valuation
2010 to 2016
Rush University
Master of Science (M.S.) Biotechnology
2010 to 2011
Millikin University
Bachelor of Science (BS) Biology
2003 to 2007
Commissioned for separate internship focused on annual brand planning and marketing strategy for cystic fibrosis brand portfolio, including Bethkis & Pertzye. - Brand Plan Development: Developed a comprehensive SWOT assessment of current product positioning and recommended potential growth opportunities, including multi-channel closed loop marketing strategies. Spearheaded creation of data visualization and annual brand plan PowerPoint presentation. -... Commissioned for separate internship focused on annual brand planning and marketing strategy for cystic fibrosis brand portfolio, including Bethkis & Pertzye. - Brand Plan Development: Developed a comprehensive SWOT assessment of current product positioning and recommended potential growth opportunities, including multi-channel closed loop marketing strategies. Spearheaded creation of data visualization and annual brand plan PowerPoint presentation. - Market Assessment Forecast: Analyzed sales territory data and performance drivers in conjunction with external market factors to forecast annual brand growth potential and market projections. - Revenue Potential Analysis: Calculated the price erosion caused by generic competitors and forecast the impact of upcoming generic entrances on existing brand market share. - Competitive Analysis: Evaluated competitor’s current and upcoming cystic fibrosis products and marketing tactics. Identified potential product opportunities based on unmet patient needs and unique genetic traits.
What company does Jonathan MS work for?
Jonathan MS works for Chiesi Group
What is Jonathan MS's role at Chiesi Group?
Jonathan MS is Brand Planning Marketing Intern
What industry does Jonathan MS work in?
Jonathan MS works in the Biotechnology industry.
đź“– Summary
Have you ever taken a chance on an idea that you felt strongly about? For me, that moment came when I relocated to Raleigh from Chicago. The deciding factor was the Triangle’s reputation for innovation and entrepreneurship in pharmaceuticals, biotechnology, and healthcare. Now that I’m here, what can I offer Raleigh-Durham-Chapel Hill companies? - With pharmacological expertise similar to patient-facing clinicians, deep understanding of the pharmaceutical, biotechnology, and healthcare competitive landscape, I can deliver insights spanning all therapeutic indications. - Incorporating graduate training in business and proven strategic marketing achievements in chronic, rare disease and acute conditions, my background will help your company generate impactful approaches to improving physician/patient dynamics. - Recognizing that digital marketing channels are crucial to micro-moments leading to behavior change, my past experiences creating multichannel digital strategies will undoubtedly help your company realize improved ROI as well as greater patient value. I would welcome the chance to connect with you and start working to understand how I can help! Message me using email ([email protected]) or call my cell (312.927.1798).Brand Planning Marketing Intern @ Commissioned for separate internship focused on annual brand planning and marketing strategy for cystic fibrosis brand portfolio, including Bethkis & Pertzye. - Brand Plan Development: Developed a comprehensive SWOT assessment of current product positioning and recommended potential growth opportunities, including multi-channel closed loop marketing strategies. Spearheaded creation of data visualization and annual brand plan PowerPoint presentation. - Market Assessment Forecast: Analyzed sales territory data and performance drivers in conjunction with external market factors to forecast annual brand growth potential and market projections. - Revenue Potential Analysis: Calculated the price erosion caused by generic competitors and forecast the impact of upcoming generic entrances on existing brand market share. - Competitive Analysis: Evaluated competitor’s current and upcoming cystic fibrosis products and marketing tactics. Identified potential product opportunities based on unmet patient needs and unique genetic traits. From September 2014 to September 2014 (1 month) Raleigh-Durham, North Carolina AreaMarketing/Strategy MBA Internship @ NCBiotech Industrial Internship Program focused on biotech product marketing and commercialization of specialty pharmaceutical product for the hospital and adjacent specialty markets. - Market Development Strategy: Assisted in creation of strategic marketing and brand positioning plan designed to expand market penetration and communicate product value and benefits to key decision makers. - Line Extension Strategy: Discovered external patent availability related to a reformulation opportunity for a current product. Formulated an associated product line expansion strategy targeted towards reinvigorating brand market share. Presented business case applications and implementation strategy to senior leadership. - Business Development Due Diligence: Evaluated the technical merit and reimbursement potential for 2 possible pharmaceutical acquisitions. Provided business case calculations to the Senior Director of Strategy and Corporate Development that enhanced valuation precision in preparation for potential M&A. - White Paper Research & Development: Analyzed internal cross-departmental data and acquired external supplemental information directly from corporate manufacturing partners and published industry leaders. Created white paper outline based on customer knowledge gaps and prepared data presentation format. - Scientific Literature Review: Completed systematic database search for published & peer-reviewed scientific research studies on 3 core topics surrounding hypertension and Cardene I.V. uses. - Market Research: Executed a quantitative market research project fielded to 113 hospital physicians and pharmacists within 30 days. Created research agency RFP and composed over 50% of the final survey. - Pharmaceutical Promotional Review Committee Presentations: Independently presented and defended 10 new marketing projects to internal review board, including white papers and sales support materials. From May 2014 to August 2014 (4 months) Raleigh-Durham, North Carolina AreaIntellectual Property Intern @ - Prior Art and Patentability Searches: Evaluated a variety of new invention disclosures and associated technologies based on current market trends, industry development, and competitive intellectual property. - Market Potential Evaluation: Researched business development and strategic opportunities for intellectual property portfolio and out-licensing opportunities. - Potential Partner Development: Investigated potential technology partners for intellectual property offerings. Established contact with key decision makers and secured strategic relationships. From October 2010 to December 2010 (3 months) Lead Evaluation Specialist @ - Sales Lead Identification and Qualification: Identified commercial and academic market opportunities and initiated first contact with selected biotechnology professionals via cold calls. - Features and Benefits Presentation: Presented benefits and applications of innovative biotechnology products. Utilized lab experience and advanced scientific knowledge to answer technical product questions. From January 2010 to May 2010 (5 months) Greater Chicago AreaAnalytical Chemist (Trained and Certified in GLP, GMP, TQM) @ Recruited to lead a team conducting analysis of Dietary Fiber in nutraceutical and food products. Produced FDA nutritional labeling.. - Laboratory Process Improvement Team: Led a team tasked with refining laboratory nutritional analysis processes with a core focus on increasing accuracy, reducing waste, and decreasing processing time. - Productivity Optimization: Reduced results turnaround time from 14 to 10 days, while increasing client on-time delivery from 82% to 93%. - New Method Validation: Collaborated on inter-lab research and validation study of pilot method for determination of Low Molecular Weight Soluble Dietary Fiber (LMWSDF) by HPLC. From July 2007 to September 2009 (2 years 3 months) Master of Business Administration (M.B.A.), Strategy, Execution, and Valuation @ DePaul University - Charles H. Kellstadt Graduate School of Business From 2010 to 2016 Master of Science (M.S.), Biotechnology @ Rush University From 2010 to 2011 Bachelor of Science (BS), Biology @ Millikin University From 2003 to 2007 Jonathan MS is skilled in: Biotechnology, Molecular Biology, Biochemistry, Chemistry, HPLC, Cell Culture, R&D, Strategic Planning, Quality Assurance, Pharmaceutical Industry, Forecasting, Market Analysis, Competitive Analysis, Data Mining, Research
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
0 year(s), 8 month(s)
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