John Roulac

Super people deserve super foods. For Nutiva, it starts with organic, non-GMO farming—done without chemical pesticides or fertilizers. Our pure superfoods provide vital nutrition while accelerating the organic food movement. Serving as catalysts, innovators and pathfinders, we inform and inspire, offering thoughtful solutions to planetary challenges. As these ideas take root, communities everywhere are strengthened. We’re B Corp and Green Business certified, holding ourselves accountable to sustainable principles by reducing our carbon footprint, becoming a zero waste facility, and donating 1 percent of our sales. Join us in raising the bar for social and environmental responsibility. Together we can ensure a vibrant future by revolutionizing the way the world eats! Revolutionizing the way the world eats...since 1999. Nutiva. Nurture vitality. John started Nutiva in 1999 because of his deeply held belief that it is his purpose to challenge the industrial food model and create a better food system to nourish people, communities, and our planet. Through his leadership, Nutiva has become the fastest-growing superfoods company in the world, with an average annual growth rate of 61 percent since 2004 and has been named one of Inc. Magazine’s fastest-growing private companies in America for five years in a row. Under John’s leadership, Nutiva is now doubling sales every year, with sales of $18 million in 2011, $38 million in 2012, and $66 million in 2013.