John Buffey
Director of Ecommerce at The Guitar Center Company | Santa Monica, California, United States
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John Buffey serves as the Director of Ecommerce at The Guitar Center Company, where he leverages his extensive background in marketing and eCommerce to drive significant growth for both Guitar Center and Musicians Friend. With a keen focus on strategic planning, John is responsible for developing and executing a comprehensive eCommerce strategy that aligns with the company's overarching goals. His role involves managing a multi-million dollar advertising budget, ensuring that every dollar spent contributes to enhancing brand visibility and driving direct sales.
John's expertise in omnichannel marketing is pivotal in optimizing the customer experience (CX) across all digital platforms. He meticulously oversees the customer journey on the eCommerce sites, utilizing data-driven insights to refine user interactions and increase conversion rates. His proficiency in search engine marketing (SEM), including both paid and organic strategies, allows him to craft targeted campaigns that resonate with the diverse needs of musicians and music enthusiasts.
In addition to his core responsibilities, John is adept at marketing mix modeling and media management, which enables him to allocate resources effectively and maximize ROI. His skills in digital media and lead generation are instrumental in attracting new customers while nurturing existing relationships. As a thought leader in the retail sector, John continuously explores innovative approaches to enhance product management and direct marketing efforts, ensuring that The Guitar Center Company remains at the forefront of the eCommerce landscape. Through his strategic vision and hands-on leadership, John Buffey is not only driving sales but also shaping the future of online music retail.
Director of Ecommerce at The Guitar Center Company in March 2022 to September 2024
Director, Traffic & Digital Insights at The Guitar Center Company in October 2018 to February 2022
Head of eCommerce and Digital Marketing at Direct Wines in July 2010 to February 2018
Search Engine Marketing Consultant at Yell in May 2010 to July 2010
Digital Marketing Consultant at Complete Physio in January 2010 to July 2010
Head of Media at Barkers ZenithOptimedia in September 2008 to December 2009
Head of Digital Media at Barkers ZenithOptimedia in April 2006 to August 2008
Online Media Manager at Barkers ZenithOptimedia in January 2000 to March 2006
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Paid Media Strategy
E-Commerce
Leadership
Market Analysis
Campaign Strategies
Campaign Effectiveness
Team Building
Monetate Personalization Engine
Endeca
Accruals
Online Retail
Marketing Mix Modeling
A/B Testing
Video Advertising
Taxonomy
User Experience Design (UED)
Adobe Analytics
Product Development
Product Management
Media Management
Programmatic Advertising
P&L Management
Digital Marketing
Social Media
Display Advertising
SEM
E-commerce
PPC
SEO
Digital Media
User Experience
New Media
Conversion Optimization
Marketing
Media Buying
Mobile Devices
Business Strategy
Recruiting
Digital Strategy
Online Advertising
Google Analytics
Media Planning
Email Marketing
Online Marketing
Mobile Applications
Integrated Marketing
Web Analytics
Affiliate Marketing
Google Adwords
Multi-channel Marketing
Campaign Management
Direct Marketing
B2B Marketing
Lead Generation
Customer Acquisition
Web Marketing
Mobile Marketing
Brand Development
Social Media Marketing
Analytics
Social Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Google Ads
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Discover more about The Guitar Center CompanyWhat is John Buffey email address?
Email John Buffey at [email protected] and [email protected]. This email is the most updated John Buffey email found in 2026.
What is John Buffey phone number?
John Buffey phone number is +19168385229.
How to contact John Buffey?
To contact John Buffey send an email to [email protected] or [email protected]. If you want to call John Buffey try calling on +19168385229.
What company does John Buffey work for?
John Buffey works for The Guitar Center Company
What is John Buffey's role at The Guitar Center Company?
John Buffey is Director of Ecommerce
What industry does John Buffey work in?
John Buffey works in the Retail industry.
John Buffey Email Addresses
John Buffey Phone Numbers
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