Jim Luden
VP of Database Marketing at Rush Street Gaming, LLC | Homer Glen, Illinois, United States
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As the Director of Database Marketing at Cache Creek Casino Resort, Jim Luden leverages over two decades of experience to transform data into actionable insights that drive customer engagement and revenue growth. His expertise in customer-centric omnichannel campaigns has been instrumental in reshaping the marketing landscape at Cache Creek. In his current role, Jim has successfully restructured the customer segmentation program, which not only resulted in a remarkable $250,000 in monthly savings but also ensured the retention of targeted customer revenue. This strategic initiative exemplifies his ability to blend analytical rigor with creative marketing solutions.
Jim's innovative approach extends to the hotel offerings at Cache Creek, where he redefined the value proposition, leading to an impressive increase of over 3,000 additional room nights per month. This initiative alone generated more than $700,000 in additional resort revenue within the first year, showcasing his knack for identifying opportunities that align with customer preferences and market trends. His proficiency in loyalty marketing and direct mail campaigns has further solidified Cache Creek's position in the competitive landscape of the gaming and hospitality industry.
With a strong foundation in Lean/Agile project management, Jim excels at executing complex marketing strategies while fostering collaboration across departments. His skills in contract negotiations and marketing software automation enhance operational efficiency, allowing the team to focus on delivering exceptional guest experiences. As a dynamic leader, Jim continues to drive Cache Creek Casino Resort towards sustained growth and innovation, making him a pivotal figure in the organization's ongoing success.
VP of Database Marketing at Rush Street Gaming, LLC in May 2025 to Present
Director of Database Marketing at Cache Creek Casino Resort in September 2022 to April 2025
Senior Director of Marketing Analytics at Choctaw Nation of Oklahoma in January 2021 to September 2022
President/Owner at Sameday Autobody in January 2018 to January 2021
Senior Director of Customer Loyalty Marketing at Isle of Capri Casino in August 2008 to May 2017
Director of Marketing at Casino Queen in January 2008 to August 2008
Regional Direct Marketing Manager at Isle of Carpi Casinos, Inc. in October 2006 to January 2008
Marketing Manager at President Casino in August 2003 to October 2006
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General Management
Customer Retention
Customer Relationship Management (CRM)
Marketing Analytics
Social Media
Business Development
Media & Entertainment
Reporting
Customer Loyalty
Business Strategy
Database Marketing
Direct Marketing
Casino
Gaming Industry
Loyalty Marketing
Marketing Strategy
Loyalty Programs
Marketing
Email Marketing
Direct Mail
CRM
Customer Acquisition
Strategy
Online Marketing
Integrated Marketing
Player Development
Relationship Marketing
Segmentation
Gaming Law
Pre-opening
Analytics
Data Analysis
Project Management
Business Process Improvement
Leadership
Executive Marketing Leadership
Marketing & Business Strategy
Marketing Software & Automation
Relationship Marketing & CRM
Strategic Planning & Direction
Digital Media & Email Marketing
E-commerce & Commercial Operations
Lean/Agile Project Management
C-Suite & Executive Relations
Budget & Financial Management
Contract Negotiations & Management
Data, Marketing & Brand Analytics
Regulatory Compliance
End-User Optimization
Business Intelligence (BI)
Stakeholder & Vendor Management
Continuous Process Improvement
Team Leadership & Training
A/B Testing
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Discover more about Rush Street Gaming, LLCWhat is Jim Luden email address?
Email Jim Luden at [email protected] and [email protected]. This email is the most updated Jim Luden email found in 2026.
What is Jim Luden phone number?
Jim Luden phone number is +16184164631.
How to contact Jim Luden?
To contact Jim Luden send an email to [email protected] or [email protected]. If you want to call Jim Luden try calling on +16184164631.
What company does Jim Luden work for?
Jim Luden works for Rush Street Gaming, LLC
What is Jim Luden's role at Rush Street Gaming, LLC?
Jim Luden is VP of Database Marketing
What industry does Jim Luden work in?
Jim Luden works in the Gambling Facilities And Casinos industry.
Jim Luden Email Addresses
Jim Luden Phone Numbers
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