Creative, energetic, and knowledgeable marketing professional with 15+ years successful background leading web-based retail marketing and business development. Apply business acumen in coordinating and controlling costs for advertising agencies and online services providers, as well as cultivating and enhancing income from Web partnerships, affiliates, and sponsors. Use extensive experience with Web-based interfaces to maximize site traffic, customer retention, and revenues. Supervise activities of marketing and Web team members while controlling overhead. Employ such tools as SEO and SEM, email marketing, innovative website management, CGM, mobile and social media to extend brand and customer base. Specialties: Ecommerce, Relationship Building, Search Engine Marketing, Affiliate Marketing, E-Mail Marketing, Social Media, Mobile Marketing

Director, Ecommerce, Vitamin World @ From December 2012 to Present (3 years 1 month) Senior Director, Ecommerce Marketing Strategy @ From July 2009 to December 2012 (3 years 6 months) Director of e-Commerce Marketing @ From September 2005 to July 2009 (3 years 11 months) Sr. Manager Partner Marketing @ From August 2002 to August 2005 (3 years 1 month) Adjunct Instructor @ From August 2001 to May 2002 (10 months) Senior Manager, Business Development @ From September 2000 to December 2000 (4 months) Marketing Manager @ From 1999 to 2000 (1 year) Account Executive @ From 1998 to 1999 (1 year)

BS, MA, Advertising, Communications @ New York Institute of Technology From 1993 to 2002 Sachem Jessica Koster is skilled in: SEM, Email Marketing, Affiliate Marketing, Social Media, Mobile Marketing, E-commerce, Online Advertising, Social Media Marketing, SEO, Direct Marketing, Multi-channel Marketing, PPC, Marketing Strategy, Analytics, Omni-Channel Retail