Currently Senior Analyst at Isobar; the global digital creative arm of the Dentsu Aegis Network.
Focused on how we best fuse data with creativity and use it as a platform to inspire brilliant strategy and creative output, or optimise the performance of our work.
Lots of previous experience from; smaller social agencies, over a year spent setting up and working with two small businesses in Norway, plus 2 years in B2B marketing for a large financial services provider.
All complemented by a strong academic background that includes an International MBA, IPA Effectiveness test qualification, Google Analytics IQ, CIM diploma and Economics undergraduate degree.
Specialties:
Uncovering insight from social media listening,
Social technology,
Campaign measurement and effectiveness strategy,
Data analysis and statistics,
Presenting data and information.
Research design and implementation,
Copy writing for the web.
Senior Analyst @ Widened remit beyond social data alone, on the back of a drive to up-skill throughout 2014. Focused on evolving working practise and research methodologies here at Isobar, while continuing to deliver analysis that has impact for multiple global clients. From February 2015 to Present (11 months) London, United KingdomSocial Analyst @ Clients worked on: Multiple brands in Kellogg's Europe and Middle-East portfolio, Huawei Western Europe, Sony (FIFA World Cup 2014 project), IKEA UK, Foot Locker Europe, Scottish Power, Honor, and AB Inbev UK (Budweiser & Stella Artois). From July 2013 to January 2015 (1 year 7 months) London, United KingdomJunior Analyst @ Began to specialise in social analytics from June onwards and made the move officially at the end of August.
My role is currently focused on analysing data to uncover relevant and actionable insights, which can be brought to life for the benefit of internal stakeholders and clients. From August 2012 to July 2013 (1 year) London, United KingdomSocial Executive @ Social content creation, community management and performance analysis for three primary brands: Budweiser, Budweiser '66' and Polycell.
Part of team responsible for socialising Budweiser’s FA Cup sponsorship and continued integration into the UK:
• We delivered Facebook fan growth of 226% between Dec 2011 and Aug 2012, with an increase of 2207% in engagement rate comparing Dec and July 2012.
• Budweiser UK was the fastest growing alcohol brand in the UK during July 2012 and consistently in the top 5 since (Social Bakers).
Contributed to work and supported teams across a number of retained brands within the Pernod Ricard, AB-Inbev and Akzo-Nobel portfolios. Plus, a few large bits of new business work. From December 2011 to August 2012 (9 months) London, United KingdomMarketing Consultant @ Freelance marketing consultant to a new tourism venue which opened in October 2011.
Role involved planning and implementing marketing, digital and social media activity. From September 2010 to January 2012 (1 year 5 months) Social Media Consultant @ Part-time consultancy for entertainment marketing agency. Initially reviewed the team's current work and suggested improvements to operating practice, strategy and analysis methods.
Clients worked on; Dave TV, Late Night Tales and Global Underground. Needwant (http://www.needwant.co.uk/), Future Disco. Non Stop Ibiza http://www.nonstopibiza.com/. From August 2011 to November 2011 (4 months) London, United KingdomAccount Manager @ Worked with a social media specialist focusing mainly on music and the arts.
Secured a new client project for the company; working with the creators of the popular late-night area at Glastonbury festival; Shangri-La.
Other client accounts: Camden Council, UK launch of LifeSort. Plus new business. From February 2011 to August 2011 (7 months) Co-Founder @ Arctic Inter-Action is an experiential group and leadership training provider, based in Northern Norway, over 400km above the Arctic Circle.
The idea developed with two others during an Entrepreneurship module within my MBA course. Personally responsible for strategy, business planning, marketing and all copy writing.
The European Business School Alumni magazine; check pages 26-27 for an interview from the Arctic Inter-Action team... http://ow.ly/2LIjn
Co-authored a new model of learning evaluation, published in Public Service HR & Training Journal 9.
http://twitter.com/#!/arcticin_action From December 2009 to January 2011 (1 year 2 months) Vice President @ Student run organisation designed to equip its members with the experience to successfully pursue careers in Consulting, Finance or Entrepreneurship. We organised a successful event with 70 attendees which discussed opportunities for students in the current financial crisis.
Personally project managed fundraising tenders and a online marketing improvement plan for Yaa Asantewaa Arts Centre, a registered charity, based in London. From September 2008 to September 2009 (1 year 1 month) Marketing Coordinator @ The firm is the 8th largest provider of financial advisory services within the UK and won the prestigious 'Large firm of the year' category at the Accountancy Age awards while I was there.
Began life here as a temp in the Assurance & Business Services department before securing a permanent contract and a transfer to the Marketing department. There I worked closely with senior staff throughout the firm to create and execute in the region of 70 events per year, ranging from in house seminars for up to 100 delegates to external receptions for 1000+ clients. From February 2006 to August 2008 (2 years 7 months) PADI DiveMaster @ Three months working within a scuba dive shop in the Caribbean in order to become a PADI certified DiveMaster. As a PADI DiveMaster I had to be a role model for other divers, was responsible for client safety and ensuring they had a great experience. From July 2005 to September 2005 (3 months)
Bootcamp, Data Science @ Datascience Dojo From 2015 to 2015 MBA, International Business @ European Business School - London From 2008 to 2009 CIM, Professional Diploma in Marketing @ London Metropolitan University From 2006 to 2007 BA (Hons), Financial Economics @ University of Liverpool From 2000 to 2004 Jerome Ahye is skilled in: Digital Marketing, Social Media Marketing, Data Analysis, Statistics, Social Media, Market Research, Social Media Measurement, Customer Insight, Copywriting, Press Releases, Strategy, Entrepreneurship, Marketing Research, Assertiveness, Online Marketing, Advertising, Content Strategy
Websites:
http://digitalandhuman.com/,
http://www.arctic-interaction.com