Senior marketing executive skilled in the art of brand story telling, and creating custom content, experiences and integrated marketing campaigns that build brand advocacy, drive earned media and increase sales. Uniquely positioned, having worked across all media channels (traditional marketing, experiential marketing, digital strategy and content development, public relations, b2b and shopper marketing), to develop a strategically sound, channel agnostic marketing plans and promotions that get brands noticed and help them to meet their objectives. Strong track record building new and innovative platforms that bring brands and companies to life, amplify their narrative to a key audience and increase revenue. Highly experienced in platform development, sponsorship and sales packaging, brokering partnerships and negotiating with Talent.

SVP, Business Development & Innovation @ We create powerful chemistry between clients and consumers through our fluency in the languages of publisher, brand and story. Whether content strategy, media and integration sponsorships or developing original content and programming, the outcome is data-driven, culturally relevant content that delivers results. From 2015 to Present (less than a year) Vice President of Marketing & PR @ Head of Marketing and Public Relations for Z Living (formerly Veria Living), the largest health and wellness TV network in the world. A leading media brand devoted to showcasing healthy lifestyle and wellness programming including Good Food America, Yogapalooza and The Juice, Z Living is available on Dish, Verizon, Optimum, RCN and GCI, as well as SVOD. Zliving.com is a content hub for all things health and wellness, publishing custom content and partner content. From 2014 to 2014 (less than a year) Director, Marketing & Promotions @ Experiential and partnership marketing, and talent and PR and sponsorship management. Clients include Martha Stewart Living Omnimedia, HBO, Airbnb, FOX, TNT & NBC Entertainment - Developed and produced Martha Stewart's American Made initiative, including platform ideation, development, sponsor packaging and sales, marketing and promotions, partnership development and event production From 2012 to 2014 (2 years) Greater New York City AreaManagement Supervisor @ Digital, social and shopper strategy, development and activation across digital, social and mobile platforms for MARS Petcare brand Pedigree. Highlights included: - Grew Pedigree Adoption Drive Facebook page into the largest community of dog lovers on Facebook; social acquisition campaign became an early case study for Facebook on how brands should leverage the medium. - Launched first Mars Petcare mobile website and developed first Mars Petcare mobile shopper program for Walmart via Pedigree From 2009 to April 2012 (3 years) Account Director @ Branded entertainment ideation and activation for global Samsung account. From 2008 to 2009 (1 year) North American Marketing Supervisor @ Sponsorship, retail promotions and branded entertainment for ExxonMobil c-stores (On the Run, Tigermarket). From 2005 to 2008 (3 years) Account Supervisor @ From 2004 to 2005 (1 year) Account Executive @ From 2000 to 2002 (2 years)

B.S @ University of Florida From 1995 to 1999 Jennifer Villani is skilled in: Integrated Marketing, Branded Entertainment, Partnership Marketing, Public Relations, Sponsorship, Promotions, Talent Relations, Advertising, Strategy, Social Media, Digital Media, Online Advertising, Interactive Marketing, Digital Strategy, Marketing