Jennifer Shumar
Senior Director, Audience Data & Strategy at Informa | Pittsburgh, Pennsylvania, United States
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Jennifer Shumar is a seasoned marketing operations expert currently serving as the Senior Director of Audience Data & Strategy at Informa. In her role, she has successfully launched the Campaign Analytics Department, a transformative initiative that has redefined lead management best practices across the organization. This department not only enhances program setup but also ensures precise client reporting for over 30 unique brands, spanning diverse industries such as automotive, technology, wealth management, and food. Jennifer's ability to conduct thorough business process analyses has been instrumental in re-tooling the lead management platform, enabling more effective engagement with B2B marketers.
Her expertise lies in audience data strategy, where she excels at translating complex business needs into actionable insights for technology system decision-makers. Jennifer’s collaborative approach fosters innovation in digital delivery, allowing her to engage disparate stakeholders effectively. Her relentless optimism and strategic mindset empower her teams to tackle the multifaceted challenges faced by B2B marketers, driving operational excellence and enhancing marketing strategies.
In addition to her core competencies in marketing operations technology and strategic planning, Jennifer is adept at copywriting and building strategic partnerships. Her interpersonal leadership skills enable her to inspire and motivate teams, ensuring alignment with organizational goals while delivering measurable results. As a thought leader in the marketing landscape, Jennifer continues to leverage her extensive experience to shape the future of audience engagement and data-driven marketing strategies at Informa.
Senior Director, Audience Data & Strategy at Informa in March 2022 to Present
Director, Marketing Data Solutions at Informa in January 2019 to March 2022
Data Analysis Manager at Informa in September 2017 to January 2019
Data Manager, SmartReach at Penton in January 2014 to September 2017
Sr. Project Manager at Chase Park Grants, LLC in November 2011 to December 2013
Marketing Professional at Freelance in December 2010 to December 2013
Sr. Director of Audience Development at Penton Media in July 2009 to November 2010
Sr. Director, Integrated Marketing at Penton Media in November 2008 to July 2009
Business Data Analyst at Penton Media in September 2008 to November 2008
Director of Database Marketing at New Hope Natural Media in November 2006 to September 2008
Attendee Marketing Director at New Hope Natural Media in January 2004 to November 2006
Database Marketing Director at New Hope Natural Media in January 2002 to January 2004
Customer Service Manager at Healthwell.com, New Hope Natural Media in January 2000 to January 2001
Registration and Telemarketing Manager at New Hope Natural Media in March 1998 to January 1999
Special Projects Coordinator, Circulation & Reader Service Manager at New Hope Natural Media in March 1997 to March 1998
Events Director at Ingram's Magazine in January 1996 to January 1997
Co-Author and Researcher at Ingram's Magazine in January 1996 to January 1996
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Ball State University, MPA, January 1993 to January 1995
Ball State University, BS, January 1989 to January 1993
Delta High School, Diploma, January 1985 to January 1989
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• Marketing operations technology
• Audience data strategy
• Marketing data management
• Vendor selection and management
• Driving operational efficiency and revenue
Marketing Program Design
Creative Direction & Copywriting
Database Development & Lists
Project Management
Online Advertising
Event Planning
Marketing
Copywriting
Integrated Marketing
Direct Marketing
Creative Direction
Marketing Strategy
Strategic Planning
Lists
B2B
Email Marketing
Marketing Communications
Program Management
B2B Marketing
Lead Generation
Social Media
Leadership
Analytics
Trade Shows
Business Development
Advertising
Management
Direct Mail
Brand Management
Publishing
Sales
Fundraising
Data Analysis
Business-to-Business (B2B)
Online Marketing
Strategy
Strategic Partnerships
Digital Marketing
Segmentation
Digital Strategy
Emotional Intelligence
Interpersonal Leadership
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Discover more about InformaWhat is Jennifer Shumar email address?
Email Jennifer Shumar at [email protected] and [email protected]. This email is the most updated Jennifer Shumar's email found in 2026.
How to contact Jennifer Shumar?
To contact Jennifer Shumar send an email to [email protected] or [email protected]. (updated on March 23, 2024)
What company does Jennifer Shumar work for?
Jennifer Shumar works for Informa
What is Jennifer Shumar's role at Informa?
Jennifer Shumar is Senior Director, Audience Data & Strategy
What is Jennifer Shumar's Phone Number?
Jennifer Shumar's phone (215) ***-*432
What industry does Jennifer Shumar work in?
Jennifer Shumar works in the Information Services industry.
Jennifer Shumar Email Addresses
Jennifer Shumar Phone Numbers
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