Driven and innovative leader with several years experience in technology marketing. Helping to fuel businesses and increase revenues. Presently leading the Marketing department of FantasySalesTeam, reporting to CEO. FST is an extremely unique and innovative tech company, taking the concept of 'Fantasy Football' and applying it to sales teams to motivate the entire team-- reps become players,
Driven and innovative leader with several years experience in technology marketing. Helping to fuel businesses and increase revenues. Presently leading the Marketing department of FantasySalesTeam, reporting to CEO. FST is an extremely unique and innovative tech company, taking the concept of 'Fantasy Football' and applying it to sales teams to motivate the entire team-- reps become players, teams are drafted, leader boards and smack talk are shown in real-time around the office/on mobile devices. Tool syncs with any CRM.
B2B marketing background across all business sizes; innovative start-ups, mid-sized businesses (SMB's) and Fortune 100 companies. Major background and vast experience in B2B partnership development and alliances with Dell and Microsoft. Extensive knowledge in the Technology space and IT Services market -- MSP's (Managed IT Services), Cloud, Mobile Applications, Security/Data Protection, Virtualization, Software, 24/7 Service Desk, Internal Operations & Systems Management, Business & Product Development.
Strategic marketing capabilities across a number of verticals; data analysis, 'big picture' conceptualization and alignment of effective go-to-market plans. Strategic background also includes internal marketing operations and inter-departmental functionality, data analysis, campaign development and roll-out/buyer road maps, market research, creation of company messaging and development of cross-company marketing partnerships & campaigns (Dell, Microsoft, & Oracle).
Additional marketing functionality includes; presentations & slide development, public speaking, visual conceptualization - ads/website, creation of blogs, news articles & press releases, writing website copy, coding- HTML, HubSpot development/implementation/design, CRM/SalesForce/Dynamics functionality, strengthening mktg/sales relationship, creation of company collateral for external use, and events & tradeshows/booths.
Director of Marketing @ Currently the Head of Marketing for FantasySalesTeam, reporting directly to CEO as member of Executive team.
In addition to all marketing responsibilities, I also handle company's Corporate Communications. Marketing responsibilities are centered around new business development and demand generation and include but are not limited to the following focus areas; brand, corporate website, blog, HubSpot implementation/structure/use, market research, competitive analysis, data analysis/data-driven campaigns, product positioning, lead funnel/pipeline, content development for the website, blog & social media, building Salesforce structure/operations(for entire company) and vendor management. From February 2015 to Present (11 months) Marketing Manager @ Led Dataprise's Marketing and Corporate Communications department, reporting directly to CEO as part of Executive Team.
Established and led Partnership Marketing at Dataprise, specifically building relationships with Dell and Microsoft.
Day-to-day projects and efforts required cross-functional work across the company, most frequently with the following departments; Operations (directly with COO), Strategic Partnerships (Dell/Microsoft), Cloud, Sales, Enterprise Services/Design (New product development). From October 2013 to February 2015 (1 year 5 months) Washington D.C. Metro AreaMarketing Coordinator @ Was a member of Dataprise's Marketing team for a few months before being promoted to lead the department. From July 2013 to October 2013 (4 months) Washington D.C. Metro AreaMarketing Specialist @ From February 2012 to July 2013 (1 year 6 months) Washington D.C. Metro AreaMarketing Associate - Cloud Computing @ Decided to gain additional experience within CSC's Managed Services division by working in CSC's newly formed Cloud vertical. Was 1 of 4 members of the marketing team and was responsible for CSC's Cloud marketing efforts with Dell, VMware, Microsoft, etc. Created, designed and developed CSC's very first mobile application for use by the Cloud sales teams at CSC and partner companies. Groundbreaking effort led to further mobile application development at CSC in other departments. Also led CSC's Canadian Cloud initiative. From May 2011 to February 2012 (10 months) Washington D.C. Metro AreaMarketing Associate - Managed Services/America's Outsourcing @ Was 1 of 2 people on the marketing team that oversaw and led the marketing activities across all of CSC's verticals (Cloud, Transportation, Healthcare, Security, etc). Managed a team of people in India for several marketing projects. From July 2010 to May 2011 (11 months) Washington D.C. Metro AreaFoodservice Marketing Intern @ Interned at International Paper where I completed projects on sustainability and eco-friendly paper products. From May 2009 to August 2009 (4 months) International Product Marketing Intern @ Returned to FedEx for a second summer in the MBA Marketing internship program where I continued my work on the International Marketing team. From May 2008 to August 2008 (4 months) International Product Marketing Intern @ Was selected as 1 of 15 MBA Marketing interns at FedEx, narrowed from a pool of 4000 applicants. Went through the summer program and worked specifically on marketing GXG, FedEx's Int'l Outbound Product. From May 2007 to August 2007 (4 months)
Christopher Newport UniversityMarketing/Communications @ Christopher Newport University Sarah Kugler is skilled in: Search Engine Optimization (SEO), Social Networking (SN), Social Media Marketing (SMM), Social Media, Social Media Marketing, Social Networking, Digital Marketing, Marketing, Integrated Marketing, Program Management, Microsoft Excel, Outlook, Strategic Planning, Lead Generation, Marketing Communications