Jennifer Sethre is a senior executive, entrepreneur, consultant, and thought-leader driven by a strong commitment to authenticity and integrity. As President and CEO of multiple technology and consumer product companies, she has injected creativity and innovation into operations, supply chain management, branding and marketing, in startups as well as public companies around the world, from early engagement to acquisition. Jennifer is set apart by her unique perspectives earned in experience – whether pioneering supplier relationships in China, standing out as a leader in various industries, rising to leadership roles in international corporations public and private, or exploring her own sense of self and commitment to others in entrepreneurship.

President @ As President of Lighting Science Group, I provided leadership, and direction in devising a comprehensive business strategy that resulted in significant growth in sales in our retail and commercial divisions. Negotiating and procuring cost effective contracts in China, we significantly reduced costs without compromising quality. Along with my team, we established high value global strategic partnerships that include The Home Depot and Foxconn, a leader in Asian manufacturing. We also significantly and rapidly expanded our commercial product offering domestically and internationally. From January 2014 to July 2014 (7 months) Chief Marketing Officer @ Built a thriving company from inception, I led the development of a comprehensive strategic marketing and sales plan to establish Lumena as a national leader in LED commercial lighting. I played a critical role in developing innovative research and development initiatives to achieve our product matrix and business goals. My team created compelling marketing campaigns to promote strategic branding. We were successful in launching innovative valuable products in a very competitive LED market. In less then 6 months, we had a pipeline of 250 customers, over 1,500 distributors and received wide acclaim for our product quality, performance and unique branding strategy. From August 2011 to February 2014 (2 years 7 months) Co-Founder, CEO, Board Member @ As CEO, I established a joint venture opportunity with Asia Sales and Marketing, LLC and a leading Chinese manufacturer to design, produce, and sell Holiday products and LED lighting worldwide. I strategically managed the lifecycle of product development, design, manufacturing, sales and marketing, product launches and effectively met demanding budgets, cash flow and P&L as a division of a publicly traded company. From 2009 to 2011 (2 years) Managing Director @ Built the company from inception, I cultivated mutually beneficial global partnerships with Chinese manufacturers, built relationships with several retailers including The Home Depot, Wal-Mart, Menards, Costco, Loblaws, Sears, Walgreens, Canadian Tire, Target to establish a pipeline of growth selling seasonal products. I provided strategic direction and management level services to several Chinese manufacturers to assist them in successfully breaking into and merging into the North American markets. We exceeded our sales goals with $18M+ in revenue within the first year and went on to negotiate a joint partnership with Neo-Neon Holdings. From 2007 to 2009 (2 years) President of North America @ BOTO Limited was the largest manufacturer of artificial Christmas trees in the world and BOLI was a huge OEM patio manufacturer. We had a 4M square foot manufacturing facility and close to 8,000 employees. As. Our unique approach resulted in a $42M sales increase in one year. Liaising with the CEO and CF President of a company in a commodity industry, my team and I changed the dynamic by creating innovative and unique products with out of the box marketing and branding programs. I managed the North American P&L for the two joint companies and increased EBITDA. Along with our CEO and CFO we successfully negotiated an agreement to be the first acquisition of The Carlyle Group in China. From 2001 to 2007 (6 years) Director of Sales/National Sales Manager @ Achieved significant growth, I created and delivered a cutting edge sales and marketing strategy to cultivate valuable partnerships with Costco, Menards, Sears, Kmart, Orchard Supply, AAFES, and Kohls. I was also able to break into Wal-Mart and Sam's Club by creating exclusive product offerings We increased our division of sales by over $20M my first year. From 1998 to 2001 (3 years) Vice President of Sales and Marketing @ As VP of Sales and Marketing for Bay Island Coffee, I was responsible for the management of the product development, sales and marketing strategy for a thriving specialty gift and food importer in the national retail market. We increased sales from $1.5 to $10M. From 1994 to 1998 (4 years)

BIS, Marketing, Economics, Political Science @ University of MN Jennifer Sethre is skilled in: Product Marketing, Product Development, Start-ups, International Sales, Marketing, Manufacturing, Sales Management, Management, New Business Development, Competitive Analysis, Solid State Lighting, Marketing Strategy, Product Management, Business Development, International Business