Jennifer Karlson
Head of Strategy at Domaine | Portland, Oregon, United States
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Jennifer Karlson is a seasoned strategic digital leader currently serving as the Head of Strategy at Domaine, where she plays a pivotal role in shaping the future of eCommerce for a diverse range of brands. With over a decade of experience in the Sportswear & Apparel, Outdoor, and Health & Beauty industries, Jennifer has honed her expertise in strategic planning and digital marketing, enabling brands to navigate the complexities of the modern retail landscape.
In her current role, Jennifer leads the Strategy Department, setting a clear vision and direction that aligns with the overarching goals of the organization. She oversees client strategy engagements from initial project discovery through to execution, ensuring that each initiative is tailored to meet the unique needs of the brand. Her ability to maintain strong relationships with clients allows her to provide high-level strategic counsel that drives eCommerce revenue growth across the entire shopper journey. This includes optimizing acquisition strategies, enhancing customer engagement, and implementing effective conversion and retention tactics that foster brand loyalty.
Jennifer’s proficiency in data analytics and competitive analysis empowers her to identify industry trends and consumer behavior patterns, which are critical in informing marketing strategies. Her leadership skills are complemented by her deep understanding of mobile commerce and testing methodologies, enabling her to guide brands in making informed decisions that resonate with their target audiences. Through her innovative approach and commitment to excellence, Jennifer Karlson continues to be a driving force in the evolution of eCommerce strategy at Domaine, helping brands thrive in an increasingly digital marketplace.
Head of Strategy at Domaine in June 2024 to Present
Strategy Director at Domaine in February 2024 to June 2024
Strategy Director (Formerly Tomorrow; Now Domaine) at Domaine in January 2023 to February 2024
Sr eCommerce Manager at Smith Optics in January 2019 to February 2021
Journey Optimization Manager eCommerce at adidas in August 2018 to December 2018
User Experience Manager eCommerce at adidas in November 2015 to August 2018
Project Administrator at adidas in August 2013 to November 2015
Project Coordinator at Blast Radius in September 2012 to August 2013
eComerce Coordinator at Reebok in July 2009 to August 2012
Product Marketer at CSN Stores in January 2008 to June 2008
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Landing Page Optimization
A/B Testing
Shopify
Resource Allocation
Project Finance
Statements of Work (SOW)
Strategic Planning
E-Commerce
Product Management
Enterprise Architecture
Project Management
Online Marketing
Management
Web Analytics
Quality Assurance
Project Planning
Analysis
Marketing Communications
CQ5
Mobile Commerce
Databases
Testing
E-commerce
Budgets
Cross-functional Team Leadership
Digital
User Experience Testing
E-commerce Optimization
Leadership
Social Media Marketing
Strategy
Social Media
Marketing Strategy
Product Marketing
Customer Relationship Management (CRM)
Digital Marketing
Competitive Analysis
Conversion Optimization
Google Analytics
Search Engine Optimization (SEO)
Microsoft PowerPoint
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Discover more about DomaineWhat is Jennifer Karlson email address?
Email Jennifer Karlson at [email protected]. This email is the most updated Jennifer Karlson email found in 2026.
What is Jennifer Karlson phone number?
Jennifer Karlson phone number is +19712342169 and +12124655596.
How to contact Jennifer Karlson?
To contact Jennifer Karlson send an email to [email protected]. If you want to call Jennifer Karlson try calling on +19712342169 and +12124655596. (updated on October 31, 2024)
What company does Jennifer Karlson work for?
Jennifer Karlson works for Domaine
What is Jennifer Karlson's role at Domaine?
Jennifer Karlson is Head of Strategy
What industry does Jennifer Karlson work in?
Jennifer Karlson works in the It Services And It Consulting industry.
Jennifer Karlson Email Addresses
Jennifer Karlson Phone Numbers
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