Senior Assistant Director, Marketing and Communications at Northeastern University
Greater Boston Area
Northeastern University
Senior Assistant Director, Undergraduate Marketing and Communications
January 2014 to Present
American Marketing Association Boston Chapter
Vice President, Communications and Branding
2013 to 2015
Fisher College
Director of Communications
2009 to 2014
Fisher College
Communications & Media Coordinator
2007 to 2009
University of Connecticut
Graduate Assistant for Programming
2005 to 2007
Chamber Theatre Productions
Reservationist/Assistant Event Coordinator
2004 to 2005
Serve as the Senior Assistant Director in a fast-paced marketing environment. Responsibilities include: Leading strategy for the Northeastern Admissions social media channels by developing a year-long editorial calendar, executing posts, and compiling comprehensive weekly and monthly analytics reports. Serving as marketing project manager for university stakeholder marketing projects, including website redesigns, print pieces, and social media plans.... Serve as the Senior Assistant Director in a fast-paced marketing environment. Responsibilities include: Leading strategy for the Northeastern Admissions social media channels by developing a year-long editorial calendar, executing posts, and compiling comprehensive weekly and monthly analytics reports. Serving as marketing project manager for university stakeholder marketing projects, including website redesigns, print pieces, and social media plans. Work as a liaison between constituents and the in-house creative team to see projects through from concept to delivery. Managing an extensive daily e-mail marketing flow using Northeastern's homegrown email communication system. Serve as content writer for e-communications and ensure accuracy in materials. Managing content on Northeastern's Admissions website.
What company does Jennie Moore work for?
Jennie Moore works for Northeastern University
What is Jennie Moore's role at Northeastern University?
Jennie Moore is Senior Assistant Director, Undergraduate Marketing and Communications
What industry does Jennie Moore work in?
Jennie Moore works in the Higher Education industry.
📖 Summary
Jennie has eight years of progressive experience in the marketing/communications fields, where she specializes in project management, content development, website implementation, and social media. She has proven experience successfully developing and executing innovative social media campaigns and strategy. In 2013, she participated as an expert panelist for the Boston Business Journal's "Social Capital: Boston Superstars Share Their Tips, Tricks, Strategies & Tactics for Winning Big in Social Media" panel discussion and continues to speak at conferences and smaller trainings on the topic of social marketing. Jennie also served on the Board of Directors for the Boston chapter of the American Marketing Association as Vice President for Communications, one of the oldest associations for marketers and the fourth largest in the world, and does freelance graphic, web, and social media marketing work for several organizations across the Boston area.Senior Assistant Director, Undergraduate Marketing and Communications @ Serve as the Senior Assistant Director in a fast-paced marketing environment. Responsibilities include: Leading strategy for the Northeastern Admissions social media channels by developing a year-long editorial calendar, executing posts, and compiling comprehensive weekly and monthly analytics reports. Serving as marketing project manager for university stakeholder marketing projects, including website redesigns, print pieces, and social media plans. Work as a liaison between constituents and the in-house creative team to see projects through from concept to delivery. Managing an extensive daily e-mail marketing flow using Northeastern's homegrown email communication system. Serve as content writer for e-communications and ensure accuracy in materials. Managing content on Northeastern's Admissions website. From January 2014 to Present (2 years) Vice President, Communications and Branding @ Served an award-winning two-year term overseeing a team of content writers, e-mail marketers, PR managers, web specialists, videographers, photographers, and designers who helped to execute the mission of the AMA Boston Communications team. Other responsibilities included: Led content strategy for weekly email communications and the amaboston.org website. Served as head editor and worked with content writers and e-mail manager to execute weekly e-communication. Managed list segmentation, A/B testing, and developed marketing content kits for sponsors and social media teams to use for promotion. Assisted in website redesign, evaluated various platforms, and trained volunteers on software (Wordpress, Constant Contact, and Eventbrite.) From 2013 to 2015 (2 years) Director of Communications @ Oversaw the Communications Department at Fisher College. Responsibilities included: Developing and enforcing communications policies and standards. Served as web manager for the college. Implemented SEO best practices and working on enhancing user experience. Oversaw 2013 and 2009 website redesigns. Maintained social media platforms, including but not limited to Facebook, Twitter, Instagram, and Pinterest. Ensured consistent branding across mediums and implement creative social media strategies to maximize engagement. Designed materials for approximately 20 departments on campus, including flyers, departmental brochures, display boards, web graphics, applications, and forms. Orchestrated print production for the institution. Proofread and edited college marketing materials. Designed, wrote, and published the college's internal employee e-newsletter, including profile pieces, news articles, and communication tutorials. From 2009 to 2014 (5 years) Communications & Media Coordinator @ Oversaw event management services. Designed facilities marketing brochure, event contracts, and served as main contact for external event inquiries. Planned logistics, food, and facility arrangements for all internal functions, including Presidential meetings, luncheons, and holiday parties. Coordinated logistics and hospitality for quarterly Board of Trustees meetings. Reviewed and edited Board of Trustees reports. From 2007 to 2009 (2 years) Graduate Assistant for Programming @ Collaborated with campus professional staff to sponsor alcohol education programs, wrote and reviewed contracts and program budgets, designed advertising, and coordinated volunteer staff for all programming events. Actively participated in meetings to facilitate communication about marketing collaboration strategies across departments for the Division of Student Affairs Marketing Committee. From 2005 to 2007 (2 years) Reservationist/Assistant Event Coordinator @ Provided customer service for Chamber Theatre Productions, an educational touring theater company. Managed contracts, secured locations, and coordinated payments for over 150 theatres. Created and maintained a detailed database of every agency and theatre utilized. Hired sign language interpreters and handled all special requests for productions. From 2004 to 2005 (1 year) Master of Arts, Education with a concentration in Higher Education & Student Affairs @ University of Connecticut From 2005 to 2007 Bachelor of Arts Degree, Psychology/Women's Studies @ Merrimack College From 2000 to 2004 Jennie Moore is skilled in: Social Media, Editing, Writing, Event Management, Newsletters, Graphic Design, Project Management, Marketing Communications, Copywriting, Nonprofits, Strategic Communications, Advertising, Marketing, Event Planning, Web Design, Facebook
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
2 year(s), 4 month(s)
Unlikely
Likely
There's 100% chance that Jennie Moore is seeking for new opportunities
Issued by The American Marketing Association · October 2014
Issued by The American Marketing Association · October 2013
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Jennie Moore's Social Media Links
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