Jeff Phillips

Director, Marketing Strategy for Transportation BU at NI (National Instruments) | Austin, Texas, United States

About Jeff Phillips

Jeff Phillips is a dynamic leader with over 15 years of experience in the technology sector, currently serving as the Director of Go-to-Market Strategy for the Transportation Business Unit at National Instruments (NI). In this pivotal role, Jeff is at the forefront of developing and executing comprehensive go-to-market strategies that align NI's innovative solutions with the evolving needs of the automotive industry. His expertise in program management and product marketing enables him to lead a global, cross-functional team that consistently achieves record results and drives strong performance across diverse markets.

Jeff's strategic vision is complemented by his technical proficiency in tools such as MATLAB and NI LabVIEW, which he leverages to create integrated solutions that enhance the efficiency and effectiveness of transportation systems. He is also deeply involved in thought leadership initiatives, crafting compelling content that resonates with analysts, investors, and industry stakeholders. Through editor interviews and presentations, Jeff articulates the value of NI’s offerings, positioning the company as a thought leader in the transportation sector.

His ability to blend storytelling with technical insights not only fosters engagement but also cultivates a deeper understanding of the complex challenges facing the automotive industry today. As a champion of cross-functional collaboration, Jeff ensures that all aspects of the go-to-market strategy are harmonized, driving innovation and customer satisfaction. With a keen focus on integration and leadership, he is dedicated to advancing NI's mission of delivering cutting-edge solutions that empower the future of transportation.

Jeff Phillips Work