Janie Tsang's Email & Phone Number

💼 Past Experience

Director of Advertising and Retail Marketing at Rivers Casino Janie Tsang is currently a Director of Advertising and Retail Marketing at Rivers Casino Philadelphia (Formerly SugarHouse Casino) in Philadelphia, Pennsylvania. . Senior Advertising Manager at Visit Philadelphia from August 2013 to January 2018 (4 years 6 months) in Philadelphia, PA. Responsible for managing advertising to ensure that campaigns are completed on time, on budget and on strategy with a focus on superior execution and innovative products that drive visitation and hotel occupancy.MAJOR ACHIEVEMENTS+ Developed and launched iconic brand campaigns such as City of Love, With Love, Philadelphia XOXO, Historic District Philadelphia, Independence Visitor Center, Towns of the Countryside and With Art+ Lead contributor on award winning "We Got You" series, a documentary-style travel video series hosted by Philly native Tarik "Black Thought" Trotter of Grammy Award-winning band The Roots+DEFINED EFFECTIVE KPIs to measure campaign effectiveness in order to justify advertising to company stakeholders and internal team Tracker and analyzed advertising activity performance and work with agencies on actionable optimizations Successfully managed the department’s $3 million annual budget that is allocated to media, creative and partnerships expenditure. Senior Communications Planner at MayoSeitz Media from January 2007 to August 2013 (6 years 8 months) in Blue Bell, PA. Led several clients and projects with over $4 million in media spending per year by developing and implementing media strategies and tactics MAJOR ACHIEVEMENTS+ Developed and launched iconic brand campaigns such as City of Love, With Love, Philadelphia XOXO, Historic District Philadelphia, Independence Visitor Center, Towns of the Countryside and With Art+ Lead contributor on award winning "We Got You" series, a documentary-style travel video series hosted by Philly native Tarik "Black Thought" Trotter of Grammy Award-winning band The Roots+ DEFINED EFFECTIVE KPIs to measure campaign effectiveness in order to justify advertising to company stakeholders and internal team+ Developed and launched iconic brand campaigns such as City of Love, With Love, Philadelphia XOXO, Historic District Philadelphia, Independence Visitor Center, Towns of the Countryside and With Art+ OFFICIAL MEMOJanie Tsang has successfully delivered successful media plans for key accounts in tourism, auto, education, B2B and retirement living categories both regionally and nationally. She was first in market to wrap an interior of a rail car in order to generate social media chatter on a limited budget for the National Constitution Center’s Prohibition exhibit. She introduced digital advertising and measurement to several key clients who did not have an online presence. She also developed new business pitches that won several large accounts for the agency. She was responsible for developing the “Check Us Out” campaign by AdLoop (4A’s Philadelphia Young Professionals chapter), as part of pro-bono work done by this young professional organization.

🎓 Education

Janie Tsang is a current student at the University of Akron in Ohio, where she is studying to be a business marketing major. Prior to attending Temple University, Tsang attended the University of Maryland in Baltimore County where she earned her undergraduate degree in advertising. Tsang then attended the University of Utah in Utah, where she earned her law degree.Tsang has two years of experience in the advertising and Marketing industry and has worked in a number of high-traffic online and offline businesses. She is currently a business marketing major at the University of Akron, where she is currently working as a soda jerk at a local restaurant.TSang has always had a passion for education. When she was younger, she would take multiple Advanced Placement classes in various subjects in high school, hopes to one day achieve the level of education and accomplishment she has now. Tsang has always been driven to contribute to her community and ambitiously pursues her dreams through her education. Haitian refugees have faced a number of challenges while on the road toBecomingHazafrans. Janie TsangTarleton EvansJanie Tsang is a refugee who has faced many challenges throughout her journey to becoming a Hazafran. Tsang's mother wasborn and raised in Haiti, but her family was eventually forced to flee the country due to political unrest. Tsang's family eventually settled in the United States and Tsang was born in 2003. At the time of her birth, her family was covered in HIV/AIDS radiation therapy and as a result, Tsang experienced a lot of struggles growing up.Despite her challenges, Tsang has persevered and has achieved great things in her life. After studying at Temple University and law school, Tsang has now become a successful business marketing major at the University of Akron. Tsang's experience and success in the advertising and marketing industry have given her a powerful voice within the Hazafran community, and she is actively engaged in many community projects. tsang photograph Tsang has always had a passion for education. When she was younger, she would take multiple Advanced Placement classes in various subjects in high school, hopes to one day achieve the level of education and accomplishment she has now. Tsang has always been driven to contribute to her community and ambitiously pursues her dreams through her education.Despite her challenges, Tsang has persevered and has achieved great things in her life. After studying at Temple University and law school, Tsang has now become a successful business marketing major at the University of Akron. Tsang's experience and success in the advertising and marketing industry have given her a powerful voice within the Hazafran community, and she is actively engaged in many community projects. fs majoring in business marketing. tsang photograph

💡 Technical & Interpersonal Skills

A long career in advertising and marketing, culminating with four years as a senior advertising manager at Visit Philadelphia, Janie Tsang has a wealth of experience and knowledge to offer any business. She has developed effective marketing programs for key accounts, negotiated strategic media plans on a minimal budget, and conducted primary and secondary research to assess the Millennial audience for her free library of Philadelphia.Tsang also has a deep understanding of the human condition and the needs of her clients. She consistently produces innovative and impactful marketing campaigns, which often result in new customers and increased visitation to her venues. She is a respected member of her team, always taking the appropriate actions to maintain player trust and satisfaction. [email protected]