• Leading the Netflix social media team throughout Europe, Middle East and Africa • Multi-territory brand and entertainment social media strategy for the world's largest internet TV network • Working closely with Twitter, Facebook and Google • +10 year digital journalism career, including staff positions at the Guardian and News International • Launching international territories, new multiscreen products and a newspaper Experience in: Social media strategy; Europe; SVoD/TVoD/linear TV; digital entertainment; working with studios, labels and talent; community management; tone and style guides; high-profile launches and relaunches; team management; agency management; editorial strategy; second screen; apps; product management; newspaper/magazine websites; UGC; SEO; writing: features, news and blogging; commissioning; editing.

Director, Social Media, EMEA @ Leading the Netflix social media team across Europe, Middle East and Africa From July 2015 to Present (6 months) Senior Manager, Social Media @ Managing brand and original show social media for Netflix. From June 2015 to July 2015 (2 months) Manager, Social Media @ Managing brand and original show social media for Netflix. From August 2013 to June 2015 (1 year 11 months) Managing Editor & Social Media Manager @ • Responsible for cross-platform editorial and social media strategies to promote Virgin's TVoD and SVoD services • Working with social networks to establish best practice and increase social ROI • Evangelising about social media and liaising with key stakeholders and internal partners Key achievements • Organising social appointment viewing events for linear, VoD and TVoD music, TV and movies that directly increased viewing, engagement and trended on Twitter with a social footprint of millions • Managing editorial teams and relationships with key internal staff and content partners • Overhauling editorial output, platforms, processes and targets to improve content From February 2011 to August 2013 (2 years 7 months) Homepage Editor @ • Setting daily news agenda and editing the homepage with one million daily visitors • Advising content producers on which stories to commission • Analysing data to helping channels hit video pre-roll and display advertising targets • Working with third-party content providers, such as PA, ITN, Bang and Perform • Creating a style guide to ensure content is consistent and has the correct tone • Running editorial workshops on tone and headline writing Key achievements Driving a more reactive news-focussed agenda to improve content offering and hit KPIs. From June 2008 to February 2011 (2 years 9 months) Deputy Night Editor, guardian.co.uk @ • Responsible for guardian.co.uk’s news and production desk in peak visiting times • Setting the evening’s editorial agenda across the site • Liaising with senior editors, journalists and heads of department in print and online • Managing a team of web producers during high-profile relaunch of key sites Key achievements Helping run guardian.co.uk’s 24/7 news operation during major events and site relaunch. From September 2007 to June 2008 (10 months) Staff Writer, thelondonpaper @ • On the launch team for the website for News International’s first new UK newspaper • Creating and editing audio and video content • Using social media to promote content, one of first UK papers to do so • Project managing the development of new sections and micro sites Key achievements Launching and developing the website for Rupert Murdoch’s first UK paper launch. From August 2005 to September 2006 (1 year 2 months) Staff Writer/Sub-Editor @ • Writing and planning news and features for Crimson Business's b2c and b2b magazines and websites Key achievements Working with design and sales to launch and run the Mortgage Advisor's first ever website. From April 2004 to August 2005 (1 year 5 months) Features Writer, City Life @ Freelancer writing regular interviews, features and TV, music, restaurant, bar and book reviews for Manchester's leading listings magazine. From August 2002 to July 2005 (3 years) Online Editor @ • Responsible for editorial and community on the award-winning site Key achievements During my time with AdoptionUK, the site won UK Charity Website of the Year. From August 2004 to December 2004 (5 months)

BA (Hons), English @ Staffordshire University From 1998 to 2001 Thomas Allyenes High School From 1993 to 1996 James Seddon is skilled in: Editorial Strategy, Social Media Strategy, Digital Journalism, Editing, Blogging, Video, Wordpress, Team Management, Relaunches, Wikis, Commissioning, Launches, Tone, Editorial, Social Media Marketing