Heather Fletcher
Global Trade Marketing Manager at Diva International Inc. "DivaCup" | Canada
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Heather Fletcher is a seasoned Global Trade Marketing Manager at Diva International Inc., renowned for her pivotal role in driving the success of the DivaCup brand. With 16 years of extensive experience in marketing, strategic planning, and project management, Heather combines her passion for writing and community outreach to create impactful marketing initiatives that resonate with diverse audiences. In her current role, she develops region-specific marketing plans tailored to the unique needs of distributors and select retailers across the globe, ensuring that the brand's global positioning aligns with local market dynamics.
Heather's expertise lies in implementing innovative trade marketing strategies that not only contribute to brand growth targets but also enhance cross-category business objectives. She leads the translation of overarching marketing strategies into actionable retailer programs, leveraging her skills in digital marketing, social media, and advertising to engage consumers effectively. Her ability to navigate cultural sensitivities allows her to craft messages that resonate deeply with various demographics, fostering brand loyalty and community engagement.
Key projects under Heather's leadership include the launch of targeted campaigns that highlight the sustainability and health benefits of the DivaCup, as well as initiatives designed to educate consumers about menstrual health. By harnessing her skills in communication and her deep understanding of market trends, Heather has successfully positioned Diva International as a leader in the feminine hygiene category. Her commitment to excellence and her strategic vision continue to drive the brand's growth on a global scale, making her an invaluable asset to the Diva International team.
Global Trade Marketing Manager at Diva International Inc. "DivaCup" in August 2019 to Present
Account Director at TAXI in May 2016 to March 2018
Account Supervisor at MacLaren McCann in November 2014 to April 2016
Account Supervisor at JWT in July 2012 to November 2014
Account Executive at JWT in November 2010 to July 2012
Production Coordinator at TA2 Sound and Music in October 2007 to November 2010
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Television
Creative Direction
Broadcast
Facebook
Commercials
Sound
Music
Documentaries
Advertising
Social Media Marketing
Creative Strategy
Radio
Marketing Communications
Social Media
Digital Marketing
Cultural Sensitivity
Communication
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What is Heather Fletcher email address?
Email Heather Fletcher at [email protected]. This email is the most updated Heather Fletcher email found in 2026.
How to contact Heather Fletcher?
To contact Heather Fletcher send an email to [email protected]. (updated on September 13, 2024)
What company does Heather Fletcher work for?
Heather Fletcher works for Diva International Inc. "DivaCup"
What is Heather Fletcher's role at Diva International Inc. "DivaCup"?
Heather Fletcher is Global Trade Marketing Manager
What is Heather Fletcher's Phone Number?
Heather Fletcher's phone (416) ***-*148
Heather Fletcher Email Addresses
Heather Fletcher Phone Numbers
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