General Managing Partner @ LiveFit. TruFit. From October 2014 to Present (1 year 3 months) Chief Operating Officer @ Reporting to the CEO responsible for the company’s day-to-day operating activities, including revenue and sales growth; expense, cost and margin control; and monthly, quarterly and annual financial goal management. Operating over 80 retail and kiosk locations with 12 commissaries in 5 states. From 2013 to 2014 (1 year) Austin, Texas AreaVice President of Membership Sales and Experience @ Led national new member acquisition, retention and member experience for 420 US locations and nearly 4 million members. New member sales and associated monthly membership dues annually producing over $900 million. Primary objective and success achieved driving sales and new member acquisition. Responsible for the people, process, and infrastructure associated with acquiring and retaining members. From 2011 to 2013 (2 years) Regional Vice President @ Business leader for Mid-West region annually producing over $125 million in revenue and $30 million in profit. Maximized shareholder value leading all business departments and operations with full P & L responsibility for over 50 locations in 6 states, driving sustained profitability growth, and consistently exceeding objectives while managing 3,500+ employees. From 2007 to 2011 (4 years) Regional Vice President of Sales @ Sales leader for Mid-West region annually producing over $90 million in revenue and $24 million in profit. Led and managed all sales operations, marketing and new business development for over 50 locations in 6 states, driving record setting sales and profitability growth. From 2004 to 2007 (3 years) District Manager @ Business leader for Houston district annually producing over $50 million in revenue and $12 million in profit. Led and managed all operations across 12 locations, driving record setting revenue and profitability growth while transforming three acquisitions into a singular 24 Hour Fitness brand. From 1999 to 2004 (5 years) Owner Operator / General Manager @ Single unit owner/operator for multiple Southern California locations, driving entrepreneurial model of exceptional sales and profit growth via customer experience ‘ownership’ accountability, full P & L autonomy, marketing development and execution, with complete business operations responsibility. From 1991 to 1999 (8 years) Counselor and Lifestyle Facilitator @ From 1989 to 1991 (2 years)

California State University-Northridge From 1990 to 1991 Saddleback College From 1988 to 1990 Harry Reo is skilled in: Leadership, Sales, Fitness, Wellness, Wellness Coaching, Coaching, Public Speaking, Sales Management, Team Building, Fitness Training, Personal Training, Leadership Development, Retail, Nutrition, Sales Operations