Director of Marketing at Empire Wealth Strategies
New York, New York
Hudson Medical Group
Marketing Manager
October 2018 to January 2020
New York, New York
Scully and Scully
Digital Marketing Specialist
October 2017 to October 2018
New York, New York
Jobson Medical Information
Marketing Manager
October 2016 to October 2017
Greater New York City Area
Jobson Medical Information
Senior Marketing Coordinator
October 2015 to September 2016
Greater New York City Area
Jobson Medical Information
Marketing Coordinator
June 2014 to October 2015
Greater New York City Area
Empire Wealth Strategies
Director of Marketing
New York, New York, United States
• Directed marketing calendar, budget and all channels including SEM, SEO, email, social, affiliate, events and OOH • Executed and iterated effective prospecting, re-marketing and nurturing campaigns• Created and updated weekly campaign progress reports for internal use, including digital benchmarks• Identified, developed and manage strategic opportunities and partnerships that help grow the business• Worked closely with developer... • Directed marketing calendar, budget and all channels including SEM, SEO, email, social, affiliate, events and OOH • Executed and iterated effective prospecting, re-marketing and nurturing campaigns• Created and updated weekly campaign progress reports for internal use, including digital benchmarks• Identified, developed and manage strategic opportunities and partnerships that help grow the business• Worked closely with developer & designer to launch to website, implement strategic UX changes• Acted as point of contact for vendors/agencies or internal parties specific to campaign/channel responsibilities
What company does Gillian Mulhere work for?
Gillian Mulhere works for Hudson Medical Group
What is Gillian Mulhere's role at Hudson Medical Group?
Gillian Mulhere is Marketing Manager
What industry does Gillian Mulhere work in?
Gillian Mulhere works in the Hospital & Health Care industry.
📖 Summary
Marketing Manager @ Hudson Medical Group • Directed marketing calendar, budget and all channels including SEM, SEO, email, social, affiliate, events and OOH • Executed and iterated effective prospecting, re-marketing and nurturing campaigns• Created and updated weekly campaign progress reports for internal use, including digital benchmarks• Identified, developed and manage strategic opportunities and partnerships that help grow the business• Worked closely with developer & designer to launch to website, implement strategic UX changes• Acted as point of contact for vendors/agencies or internal parties specific to campaign/channel responsibilities From October 2018 to January 2020 (1 year 4 months) New York, New YorkDigital Marketing Specialist @ Scully and Scully • Developed, implemented, and managed email marketing and nurturing strategy• Used KPIs and measurable metrics to create segmentation strategies, A/B testing of subject lines, content and images to drive higher open and click-through rates• Managed paid social and company blog with well-written, organized, and relevant content to effectively reach and expand target audience• Assisted with management of third-party digital marketing vendors to monitor performance and ensure adherence to brand standards• Worked closely with E-Commerce team to enhance and improve success of digital sales From October 2017 to October 2018 (1 year 1 month) New York, New YorkMarketing Manager @ Jobson Medical Information • Managed marketing campaigns, analytical reporting, and social media content for Jobson Medical Information’s leading specialty healthcare and education publications: 20/20 Magazine, Vision Monday, Review of Optometric Business and Women In Optometry• Assisted VP Marketing, VP New Business Development to develop custom marketing packages for current and perspective clients• Implemented new Review of Optometric Business website & marketing strategy, which increased site traffic by 72% • Supervisor to Marketing Coordinators: managed day-to-day tasks, held weekly meetings to discuss departmental goals, improved processes and productivity From October 2016 to October 2017 (1 year 1 month) Greater New York City AreaSenior Marketing Coordinator @ Jobson Medical Information • Managed print and digital marketing campaigns for JMI’s online professional development platforms• Assisted with sales support, research/surveys, copy writing, event planning and graphic design• Increased 20/20 CE (Continuing Education) test revenue by 58% for 2015 with the implementation of social media and e-mail marketing which has directly led to new sponsor opportunities for the sales team From October 2015 to September 2016 (1 year) Greater New York City AreaMarketing Coordinator @ Jobson Medical Information • Managed the construction and distribution of print & email advertisements, campaigns, newsletters• Trained in SnapSurvey software and developed market research reports for sales team• Attended sales meetings and reported on potential ad space to be sold• Planned and attended events at national industry trade shows• Wrote/edited content for 20/20 and Vision Monday magazines From June 2014 to October 2015 (1 year 5 months) Greater New York City AreaDirector of Marketing @ Empire Wealth Strategies Empire Wealth Strategies (a subsidiary of Penn Mutual) is a financial services firm with roots tracing back to 1967. Our strong values and shared commitment are essential to how we work together as an organization and with those we serve. Our primary goal is to help our clients, their families and their businesses prepare for a secure financial future. New York, New York, United States
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 2 month(s)
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Likely
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