George B.

Sr. Marketing Manager, Product Education and Content Strategy at Comcast | Philadelphia, Pennsylvania, United States

About George B.

As a Senior Marketing Manager for Customer Education and Engagement at Comcast, George B. plays a pivotal role in shaping the customer journey for over 30 million Xfinity users. With a strong foundation in collaborative and data-driven marketing, George leads the implementation of innovative customer engagement strategies within the Lifecycle Marketing team. His expertise in multichannel communications allows him to craft compelling digital content that not only enhances the customer experience but also significantly reduces churn rates across Xfinity’s diverse product offerings, including Xfinity Internet, Xfinity TV, and Xfinity Mobile.

George’s passion for instructional design and adult education is evident in his approach to developing educational resources that empower customers to fully leverage their Xfinity services. By employing blended learning techniques and strategic planning, he ensures that content is accessible and engaging, catering to a wide range of learning preferences. His commitment to equity, inclusion, and representation drives him to create materials that resonate with diverse audiences, fostering a sense of belonging among customers.

In addition to his core responsibilities, George actively collaborates with cross-functional teams to align marketing initiatives with broader business objectives, ensuring that customer engagement efforts are not only effective but also measurable. His leadership in performance management and staff development cultivates a high-performing team that is dedicated to continuous improvement and innovation. Outside of his professional endeavors, George enjoys exploring new technologies and trends in marketing, always seeking opportunities to enhance customer engagement and drive business results.

George B. Work