RedEye provide technology and products to digital marketers to allow them to deliver Multi-Channel Marketing Automation solutions that increase revenue, return on investment and conversion.
RedEye’s products are driven by a unique database that combines all customer data and makes this vast depth and breadth of data available to users through sophisticated and intuitive tools and interfaces
As CEO at RedEye, I am driven by the goal of having the best team combined with the best products and services that will drive maximum revenues for our clients.
I’ve spent over 15 years in online marketing and optimisation, previously being responsible for account management teams, product departments, technical divisions and the commercial running of multiple departments.
I have a history of leading data driven innovations from delivering the first behaviourally driven emails over 10 years ago, through to complex customer data platform at the heart of RedEye now. In the modern digital world the importance of data continues to grow for companies and for RedEye it has always been about having the best quality data and being able to utilise it to the fullest.
In my current role as CEO, I have a strong focus on the staff within RedEye. I have always believed that a motivated workforce that enjoys working for a company will produce the best results for both RedEye and its clients, so it’s a key goal to always improve the overall working environment
During my time I have coached and developed a number of exciting people that have gone on to have impressive careers both within RedEye and beyond, which is something I’m particularly proud of.
Specialties:
Web analytics, Email marketing, Usability, User experience, optimisation
Segmentation for predictive modelling, retention & analysis
Behavioural programs & online marketing strategies
Full P&L management, contract negotiation, sales
Leadership & management skills
Account management
Presentation skills
Business analysis skills
Chief Executive Officer @ From November 2014 to Present (1 year 2 months) Chief Operating Officer @ From July 2011 to November 2014 (3 years 5 months) Director of Analytics & Usability @ From January 2009 to August 2011 (2 years 8 months) Client Services Director @ From January 2001 to January 2009 (8 years 1 month) Merchandiser & web analytics manager @ PetsPark was a start up running a social media style site for those obsessed with there pets. It provided forums, information, ecommerce etc... before this kindd of site really took off and eventually it was sold to a larger UK competitor.
I had a great time learning about the online world, helping build an ecommerce site and through becoming an early WebTrends adopter to analyse the site successes it helped me enter the web analytics world From February 2000 to January 2001 (1 year) Merchandiser @ From 1994 to 1998 (4 years)
Mathematics For Business, Maths @ Middlesex University From 1992 to 1996 Garry. Lee is skilled in: Web Analytics, Conversion Optimization, A/B testing, Multivariate Testing, E-commerce, Email Marketing, SEO, Analytics, Online Marketing, Information Architecture, Segmentation, Omniture, Business Analysis, Marketing Strategy, CMS
Websites:
http://www.redeye.com,
http://twitter.com/GarryLee316