Garrett Cassells's Email & Phone Number

💼 Past Experience

Garrett Cassells entered the profession of digital marketing in 2017 as a Sr. Digital Marketing Manager for SEO, PPC, Display, and Google Analytics at Bank of America from September 2017 to May 2019. Cassells's responsibilities included developing, managing, and executing SEO, SEM, PPC, and Display campaigns for TOF, MOF & BOF campaigns. Additionally, Cassells was responsible for conducting audits and addressing technical SEO issues maintaining proper indexing, broken links, 404 errors, 301/302 redirects while maintaining proper Canonical Tags, Robotstxt, Meta robot tags & X robots tags. He also possessed experience in creating, managing, optimizing direct response paid media campaigns across multiple digital platforms such as email, display, social media, native, search, and more. From February 2012-July 2017, Cassells was a Senior SEO-PPC-SEM Strategist at SEO By Nerds. Cassells led a team of SEM Strategist who created competitive campaigns against Square using SEO, PPC, Facebook, and YouTube Ads. His skill set included taking an proactive and effective approach to optimization and campaign profitability, creating title and meta tag descriptions with effective calls-to-action, research and identifying keyword and targeting opportunities in the paid search channels, and continuous A/B testing of campaign messaging and landing pages. In addition to hisoss skill set, Cassells was also a part of a team that monitored SEO trends and kept up with latest SEO technologies. As a result, he was able to continue strategic growth and improve campaign performance for his clients. In 2018, Cassells was named a Top Accomplishment for his work with Bank of America.

🎓 Education

Garrett Cassells has a Bachelor's degree in Business Administration and Management from Nova Southeastern University. As a business executive, Garrett has learned about and enjoyed the greater than intrinsic value of teamwork, innovation, and results-driven decision-making.

💡 Technical & Interpersonal Skills

The Sr. Digital Marketing Manager at Bank of America from September 2017 to May 2019 (1 year 9 months) in Greater Atlanta Area.Garrett Cassells has worked in a number of different professional roles, but his focus has been on digital marketing for a very long time now. He started his own business nine years ago and has worked tirelessly ever since to keep it afloat. In his previous roles, Garrett hass been a lead digital marketing manager for a company called Thomson Reuters, helping them to generate 300-400 leads per month. He's also worked as a SEM Strategist for a major law firm, as well as a content marketer for a number of brands.Most recently, Garrett became a Senior SEO-PPC-SEM Strategist at SEO By Nerds, helping them to optimize their media buys and achieve profitability. He's also a member of the team who creates lead generation campaigns and identifies trends in data to help them make strategic decisions. Garrett also has experience with email marketing, social media marketing, and website design.