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Fred Howard

Executive Vice President Global Marketing @ UBM plc

C-Suite at Varsity Tutors

Greater Seattle Area

Ranked #1,193 out of 23,860 for Executive Vice President Global Marketing in United States

Section title

Fred Howard's Email Addresses & Phone Numbers

Fred Howard's Work Experience

UBM plc

Executive Vice President Global Marketing

May 2017 to January 2018

Greater Seattle Area

KingsIsle Entertainment

Vice President Marketing

January 2008 to June 2014

Austin, Texas Area

Hoover's Inc.

Vice President Marketing

June 2005 to December 2007

Austin, Texas Area

Fred Howard's Education

Huron High School

High School Degree, 10-12th

University of Michigan - Stephen M. Ross School of Business

MBA, Marketing/Strategy

1998 to 2000

Yale University

Bachelor of Science (B.S.), Chemistry

1989 to 1993

Fred Howard's Professional Skills Radar Chart

Based on our findings, Fred Howard is ...

Understanding
Inspiring
Talkative

What's on Fred Howard's mind?

Based on our findings, Fred Howard is ...

50% Left Brained
50% Right Brained

Fred Howard's Estimated Salary Range

About Fred Howard's Current Company

UBM plc

Frequently Asked Questions about Fred Howard

What company does Fred Howard work for?

Fred Howard works for UBM plc


What is Fred Howard's role at UBM plc?

Fred Howard is Executive Vice President Global Marketing


What is Fred Howard's personal email address?

Fred Howard's personal email address is f****[email protected]


What is Fred Howard's business email address?

Fred Howard's business email address is f****[email protected]


What is Fred Howard's Phone Number?

Fred Howard's phone (**) *** *** 289


What industry does Fred Howard work in?

Fred Howard works in the Health, Wellness and Fitness industry.


About Fred Howard

📖 Summary

Executive Vice President Global Marketing @ UBM plc From May 2017 to January 2018 (9 months) Greater Seattle AreaVice President Marketing @ KingsIsle Entertainment I built the marketing organization from the ground-up and took KingsIsle from pre-product to a highly profitable gaming company with over 35 million registered players and over 20 million monthly unique website visitors. As Head of Marketing reporting directly to the CEO, my organization handled all aspects of marketing including all acquisition and traffic initiatives, financial and forecasting models, advanced analytics for both marketing activities and all in-game analytics, brand platform, public and media relations, agency/partner relationships, online/offline media planning, spend, site-level SEO, and managed all community relations, including all formats of social media. Key accomplishments include: - Developed and launched 20+ national TV commercials. Developed analytics to quantify direct impact of commercials and media spend.- Built advanced predictive modeling targeting increased retention and improved customer ROI. Developed models that generated a 20%+ increase in game conversion rate and developed predictive analytics that forecasted future revenues with 90% accuracy.- Garnered 17 industry awards including “Family Game of the Decade.” From January 2008 to June 2014 (6 years 6 months) Austin, Texas AreaVice President Marketing @ Hoover's Inc. I was promoted from Director to Sr. Director to Vice President and Head of Marketing in under three years. I led all marketing activities for this $100M+ stand-alone subsidiary of Dun &Bradstreet. As Vice President of Marketing I reported directly to the president and owned the $14M+ marketing budget. I led a team of 32 in traffic generation, lead generation, sales marketing, PR, creative, analytics, product, pricing and execution initiatives for acquisition marketing and customer retention/lifecycle management. Key accomplishments included:- Built product marketing organization which was integral in streamlined launch of 6 new product offerings.- Increased YOY lead delivery 10% while reducing marketing spend by 11%.- Grew search program from 500K to 3.2M keywords across 6 search engines.- Reduced cost-per-lead 21% by optimizing campaigns in lead/traffic generation and new program testing. From June 2005 to December 2007 (2 years 7 months) Austin, Texas AreaBusiness Manager @ Dell, Inc. Managed Dell’s $5 billion consumer desktop business (largest online brand globally at the time) with a $1.5 billion promotion budget – attaining unit volume, market share, revenue, and operating income goals through pricing and product mix. Managed $600M consumer services portfolio, including pricing, profitability, new product development, and a $50M annual promotional budget. Directly responsible for delivering product revenue and margin goals.Key accomplishments include:- Delivered 15% desktop premium-to-market growth and gained 3-point market share over 18 months.- Reduced merchandising OpEx $12M in 2005 by developing/implementing co-marketing program. - Grew Consumer Services to #1 service revenue generator in company ($145M YOY / 45% total growth). From February 2001 to June 2005 (4 years 5 months) Austin, Texas AreaC-Suite @ Varsity Tutors Reporting to the CEO, I lead all aspects of the P&L for multiple growth and expansion areas for Varsity Tutors including international expansion, adult learning and the Veritas Prep business focused on college and graduate school test prep and admissions consulting. Greater Seattle AreaChief Marketing Officer @ Arivale Arivale is a revolutionary new wellness company that combines cutting-edge science, personalized data, and tailored coaching to help clients optimize wellness. From March 2018 to January 2019 (11 months) Greater Seattle AreaSenior Vice President Marketing @ UBM plc Lead 70+ person marketing organizations across five offices for UBM Technology and Advanced Manufacturing divisions of UBM Americas. Responsible for all attendee and exhibitor marketing initiatives with heavy emphasis on direct response, digital, lead nurturing, sales marketing and experiential/live event marketing. UBM Americas is the largest B2B events company in North America bringing together communities through major events, conferences and online media offerings. UBM produces numerous industry leading events including Game Developers Conference, Blackhat, Interop, MD&M, WestPack and Magic. From June 2015 to May 2017 (2 years) Greater Los Angeles Area, San FranciscoSenior Associate @ Diamond Management and Technology Consultant Strategy consultant focusing on C-Level strategic initiatives around the convergence of digital and corporate strategy. Engagements included internet banking, early adoption of wireless technology at the corporate level and early stage VC business plan development. From August 2000 to February 2001 (7 months) Greater Chicago AreaFinancial Consultant @ Merrill Lynch 1st Consultant to successfully complete their rigorous two-year training program in over seven years. Grew portfolio to over $20 million under management. From February 1994 to June 1998 (4 years 5 months) State College, Pennsylvania Area


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In a nutshell

Fred Howard's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 9 month(s)

Fred Howard's Willingness to Change Jobs

Unlikely

Likely

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