Demand gen marketer with a record of producing quantifiable results for high tech start-ups. Extensive experience in lead generation (inbound and outbound), marketing operations, thought leadership strategies, marketing automation and analyzing data to find actionable opportunities. Specialties: Lead gen, marketing automation (Eloqua certification and Marketo power user), CRM, email marketing, lead scoring and nurturing, SEO, SEM, email and landing page optimization, A/B testing, marketing and sales operations.

Sr. Manager, Marketing Programs & Operations @ From September 2015 to Present (2 months) Greater Boston AreaDemand Gen Manager @ Mendix is the app platform company for the enterprise. We enable companies to build, integrate and deploy business applications faster and with better results, effectively driving ROI in days not months From January 2014 to September 2015 (1 year 9 months) Greater Boston AreaMarketing Programs Manager @ Verivo is a leading provider of enterprise mobility software. Verivo's platform empowers mobile app developers to build enterprise mobile apps quickly and easily and across multiple devices. • Responsible for planning and implementing Verivo’s lead generation programs including content syndication, in-house and third party emails, webinars, PPC, and banner ads. Achieved Verivo’s lead gen goals every single quarter. • Developed and implemented demographic and behavioral lead scoring programs allowing sales to prioritize best leads. Helped manage Verivo’s marketing budget and over 20 vendors. Prioritized marketing spend and helped produce new lead generation goals and forecast. • Managed and ran 2-4 webinars per month. Worked cross-functionally with product marketing and technology teams as well as partners and analysts to develop webinar promotion and content. • Developed one of Verivo’s most successful lead gen campaigns – eBook: The Mobile Architect’s Guide to PhoneGap and HTML5 in the Enterprise. From June 2012 to January 2014 (1 year 8 months) Marketing Manager @ Brainloop is a provider of secure online work spaces that allow companies to protect their most confidential documents. • Planned and executed lead generation programs that grew Brainloop's database by 135% in less than 2 years. • Implemented SEO and grew website leads by 90% and website traffic by 30% per month in a period of 6 months. • Optimized Google Adwords program and grew PPC leads by 22% month over month. • Implemented A/B landing page testing, increasing conversions by 36%. • Responsible for the development and promotion of white papers and videos, including writing, designing and editing. • Coordinated and planned an average of 6 events per year • Developed KPI reports and Salesforce.com dashboards, giving management a complete view of marketing performance in real time. • Eloqua power user and salesforce.com administrator. From March 2010 to June 2012 (2 years 4 months) Marketing Specialist @ ZoomInfo is a search engine that provides business intelligence on people and companies around the world. **** Promoted to Marketing Manager in 2009 • Coordinated lead gen efforts via email marketing, online advertising and nurture programs to help build new eCommerce business from the ground up. • Helped launch and administer integrated technology platforms: Salesforce.com, Eloqua, Google Analytics, Google Website Optimizer. • Executed online marketing campaigns resulting in over $800k in revenue. • Helped produce webinars for audiences up to 600. Webinar activities resulted in over $128k in revenue. • Managed production of newsletter, developed content for case studies, InSite reports, surveys and white papers. From September 2005 to March 2010 (4 years 7 months) Marketing Intern @ Demantra (acquired by Oracle) is a provider of demand management, sales and operations planning, and trade promotions management solutions. • Supported VP of sales and Marketing for direct mail and online marketing campaigns to drive lead generation. • Provided close support for monthly webinars. • Planned and co-managed the company’s annual User Conference for over 100 customers. • Managed website design and content including graphics creation and HTML coding. From December 2004 to September 2005 (10 months)

BS - Business Administration, Marketing @ Northeastern University From 2002 to 2007 Flora Felisberto is skilled in: Salesforce.com, Lead Generation, Email Marketing, SEO, SEM, Marketing Automation, Eloqua, Google Analytics, Demand Generation, Marketo, CRM, Marketing, E-commerce, Brainshark, Online Advertising, HTML, B2B, Product Marketing, Google Website Optimizer, SaaS, PPC, Management, Enterprise Software, B2B Marketing, Online Marketing, Strategic Partnerships, Google Adwords, Web Marketing, Sales, Lead Management, Content Marketing, Web Analytics, Webinars, Digital Marketing, Customer Acquisition, Mobile Applications, Inbound Marketing, Outbound Marketing, Marketing Operations