Flavia Zallocco's Email Addresses & Phone Numbers

📖 Summary

Goal orientated, commercially astute and creative Senior Marketing and CRM Manager with over 8 years experience in both online and offline marketing as well as customer acquisition and retention strategies within international, fast-paced companies. Recognised as a highly strategic thinker and a good team player with excellent communication skills. Passionate about delivering high standards of customer experience and driving innovation through all communication channels. Guest speaker at the York College and various customer loyalty conferences.Global Head of CRM and Consumer Insight @ Main responsibilities: - Define requirements for Diesel's new CRM database & business intelligence tool. - Re-launch the loyalty programme's brand identity. - Launch new benefits and lifecycle campaigns. - Define the new multi-channel segmentation and contact strategy. - Manage a team of 4 and additionally lead a team of 5 CRM and Marketing Managers overseeing the regional execution of the programme. From April 2014 to Present (1 year 9 months) Senior Customer Relationship Marketing Manager @ Main responsibilities: - Review multi-channel contact and segmentation strategy to improve marketing campaigns’ ROI in Europe, Australia and NZ. - Define requirements for of UO’s new single-customer-view international database and the related reporting tool used by the whole Marketing department. - Devise, launch and optimize customer and prospects acquisition campaigns with a particular focus on improving the quality of data captured. - Define international strategy and coordinate content and production of UO’s seasonal catalogues. - Oversee content, layout and production of weekly and lifecycle newsletters, including all the international versions. - Define yearly CRM forecast, manage the budget and evaluate the CRM campaigns’ performance. - Re-negotiate legal and commercial terms with ESP. Manage a team including a Segmentation Analyst and an Email Marketing Manager. From August 2012 to November 2013 (1 year 4 months) London, United KingdomCustomer Relationship Marketing Manager @ Main responsibilities: - Review contact, growth and segmentation strategy of the international mailing list. - Oversee content, layout, production and tracking of the newsletters, including all international versions and translations in French and German. - Define Topshop Card’s marketing strategy for acquisition and retention campaigns. - Develop dedicated CRM strategy for Personal Shopping customers. - Restructure existing CRM reporting with the introduction of tests and control groups. CRM budget management. - Coordinate Topshop’s qualitative and quantitative research projects, analyze results and present back findings to the Topshop Board of Directors. - Involved in new mobile app brief, agency selection, development and launch. Hire, manage and develop two direct reports. From June 2010 to July 2012 (2 years 2 months) London, United KingdomCustomer Rewards Program Manager @ Main responsibilities: - Oversee Nectar program’s strategy and performance. - Develop highly effective relationships with internal stakeholders and Nectar network partners. - Exploit all ATL and BTL marketing channels available and co-sponsor opportunities to optimize budget and foster program’s growth. - Define the communication calendar and the customer segmentation, targeting and testing plan for every campaign. - Coordinate negotiation process for a 2 contracts (UK ‘Redemption’ contract and Nectar Italy). - Supervise monthly forecast and reporting. - Build the rewards program’s business case to evaluate feasibility and get the financial approval required to sign the contract. Hire, manage and develop two direct reports. From April 2009 to June 2010 (1 year 3 months) London, United KingdomLoyalty Programme Manager @ Main responsibilities: - Coordinate all stakeholders involved in the launch of the new rewards program through a detailed project plan and process documentation. This included escalation procedures for Expedia’s customer service. - Usability, customer experience and functionality testing of the new technology developed to support the program. - Develop and maintain highly effective relationships with Nectar network partners such as Sainsbury’s, AMEX and EDF. Launch of co-branded acquisition campaigns. - Exploit all ATL and BTL marketing channels available both within Expedia as well as through the Nectar network. - Manage the marketing calendar, draw up creative brief and liaise with vendors for program’s ATL and BTL campaigns. - Build up forecast, segmentation and testing plan for Nectar’s Direct and E-mail marketing campaigns. Analyze results to optimize performance. - Support Nectar contract negotiation (UK ‘Earn’ side of the program). From June 2008 to March 2009 (10 months) London, United KingdomCRM&Merchandising Executive @ Responsibilities in CRM: - Support the Marketing Director in the definition of the customer segmentation, enrolment rules and evaluation of the benefits offered as part of Expedia Italy’s VIP recognition program. - Coordinate the team and creative agency involved in the launch. - Integrate the VIP program’s communications into the existing E-mail campaigns. Duties in Merchandising: - Weekly update and upload of merchandising offers on the website and newsletter. - Analyze weekly & monthly merchandising performance. - Own and update Expedia.it's promotional calendar. - Coordinate a European team focused on improving the customer experience across all European websites. From June 2007 to May 2008 (1 year) Milan Area, ItalyMarketing Assistant @ Main responsibilities: - Business development by researching and setting up co-marketing partnerships for the company's 2007 wine guides as well as for their wine and food tasting event. During this activity I enrolled the main sponsor of the wine guide and secured a key partner of the wine and food event. - Coordinate the loyalty program and the related co-marketing affiliation program. - Set-up and run a Pay Per Click campaign on Google AdWords for the online sale of wine guides and event tickets. From June 2006 to November 2006 (6 months) Rome Area, ItalyWeb Marketing Account @ Main responsibilities: - Evaluate feasibility of new PPC campaigns for potential clients (i.e. competitive scenario, keywords research and spend forecast). - Set up and monitor clients’ PPC campaigns on Google AdWords and Yahoo Search Marketing. - Search Engine Optimization and web writing. - Launch and update link building campaigns. - Coordinate clients' affiliation program. From May 2005 to March 2006 (11 months) Rome Area, ItalyJewellery, Journalism @ St. Martin's College From 2010 to 2011 Master in Tourism Management, Economics, A @ Università Ca' Foscari di Venezia From 2006 to 2007 Bachelor's degree, Communication & Media Studies, 110/110 @ Università degli Studi di Roma 'La Sapienza' From 2002 to 2006 Communication and Media Studies @ Universität Wien From 2004 to 2005 Scientific-Linguistic High School Qualification, 89/100 @ German School, Rome Flavia Zallocco is skilled in: Email Marketing, Online Marketing, SEO, Marketing Strategy, Spanish, Online Advertising, English, Social Media, Strategy, Management, Market Research, Marketing, Multi-channel Marketing, Customer Retention, PPC