Erin Delong

Erin Delong is a seasoned Marketing Manager at Rocky Brands, Inc., where she plays a pivotal role in shaping the marketing strategy for the Durango Boot brand. With a robust background in the footwear industry, Erin leverages her expertise in market research and strategic planning to develop comprehensive annual marketing plans that align with brand objectives. Her proficiency in data analysis and project management enables her to effectively manage the marketing budget and coordinate a diverse range of marketing activities, ensuring that each initiative resonates with the target audience.

At Rocky Brands, Erin collaborates closely with cross-functional teams, including product development and sales, to drive the research and launch of innovative new products. Her ability to foster teamwork and communication across departments is instrumental in creating cohesive marketing campaigns that enhance brand visibility and consumer engagement. Erin's hands-on experience with digital marketing platforms, including Facebook and other social media channels, allows her to craft compelling narratives that connect with consumers and elevate the Durango Boots brand in a competitive marketplace.

Her educational background, with a Bachelor of Applied Science in Marketing and Public Relations from Mount Vernon Nazarene University, complements her practical skills in retail and event management. Erin's commitment to continuous improvement and her passion for the footwear industry position her as a key player in driving the success of Durango Boots, making her a valuable asset to the Rocky Brands team.