I have focused on the execution and delivery of consumer facing ecommerce companies since 2008. From being an owner, consultant, head of marketing, I have learned how to properly execute a strategy that does the most difficult thing in this internet age, get interested eyes to the page.
Founder and CEO @ Hawke Media is here to help your business realize its potential.
We partner with you to create a SALES, MARKETING and ECOMMERCE strategy that will maximize your visibility. From analyzing existing strategies to implementing completely new ones; our experience will help your company thrive.
We give you the ability to outsource any level of your marketing and ecommerce efforts. From advising to fully assuming all efforts, we will fit your needs.
Working with clients such as Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and many more, we are able to grow and transform businesses.
www.HawkeMedia.com From July 2013 to Present (2 years 6 months) Owner @ I have spent over 7 years working in Sales, Digital Marketing and Ecommerce. From owning, to consulting, to running departments, to advising, I have seen a high level of success and productivity.
I look for any opportunity I can to help companies grow while also learning the ins and outs of a new business.
Here are a list of past projects and clients:
FAM Brands - Developed plan for online platform for $300 Million in Revenue Activewear business
Revolution Prep - Developed a sales plan for their acquisition of Ivy Insiders which resulted in a 45% increase in sales
Science Media - Consulted on the creation of a digital MLM
Swag of the Month - Co-Founder
Ellie Fashion Group - Created a Vitamin Companies pivot to become an women's activewear brand, took over as the head of marketing and reached $500,000 in monthly sales in 4 months.
Fame Wizard - Co-Founder and developed the entire concept from scratch. Now in it's 4th year of business
Vector Marketing - Managed a large Sales Territory in Central California
StormWater Industries - http://www.stormwaterindustries.com/ - Developed all initial Sales and Marketing Materials and strategies for their launch From May 2006 to Present (9 years 8 months) VP of Marketing @ Began marketing program and strategy
Managed full marketing spend early on
Built marketing department to 10 employees
Developed full marketing mix
Grew from $0 to $500,000 monthly sales in 4 months of business
Developed unique affiliate/ambassador program that was responsible for over 35% of sales
Directed Media Buying, Email Marketing, Social Media, Affiliate, Ambassador, Digital Advertising, Content Creation, Strategic Partnerships, Brand Alignment From September 2012 to June 2013 (10 months) Co-Founder @ Born from the idea that we should all have a little swag, Swag of the Month’s monthly membership was created so that all men would have the opportunity to a styled lifestyle with ease. Every month, the Swag team will send a name brand apparel tee that matches the customer's personal taste based on a series of specific style preference questions. For $16.95, members receive a handpicked, name brand shirt that comes with free shipping and returns.
Authored, developed and executed original business plan for an online subscription apparel company which resulted in raising
$100,000 in seed money
Planned, Developed and Managed $100,000 in software and technology for a $20,000 budget
Planned, Developed and Managed all branding, sales and marketing efforts and strategies resulting in 3,000 members in 9 months
on a $20,000 marketing budget
Managed operations including fulfillment, product acquisition, customer service
Assembled and managed team of marketers, developers, branding experts, affiliate marketers, brand affiliates.
Acquired and developed relationships with over 100 clothing brands
Executed all public relations efforts including receiving publicity in many large publications such as Wall Street Journal, Maxim,
TechCrunch, Huffington Post etc. From July 2010 to March 2013 (2 years 9 months) Chief Development Officer @ Authored, developed and executed original business plan for company which resulted in raising $250,000 in seed money and an
additional $750,000 in series A
Planned, Developed and Managed Development of all software and technology launching an innovative music platform for
aspiring musicians
Planned, Developed and Managed all branding, sales and marketing efforts and strategies resulting in 15,000 applicants in the
first 6 months with no marketing budget
Responsible for hiring staff
Assembled advisory board of well known music industry experts From January 2009 to August 2011 (2 years 8 months) Chief Operating Officer @ Authored, developed and executed original business plan for company which resulted in raising $250,000 in seed money and an
additional $750,000 in series A
Planned, Developed and Managed Development of all software and technology launching an innovative music platform for
aspiring musicians
Planned, Developed and Managed all branding, sales and marketing efforts and strategies resulting in 15,000 applicants in the
first 6 months with no marketing budget
Responsible for hiring staff
Assembled advisory board of well known music industry experts From February 2009 to January 2011 (2 years) Junior Advisor @ Managed 35 Million dollars in listings.
Real Estate Acquisition and Disposition
Broker Opinion of Value
Property Analysis
Property Marketing
Cold Calling From September 2008 to August 2009 (1 year) Director of Sales @ Assisted in the start-up of this corporation.
Developed the initial marketing plan and sales tools
Trained employees in face-to-face and over-the-phone sales.
Designed the brochures and other tangible items to be used in marketing.
Drafted the service contracts to be used for the business.
Practiced the plan I developed and assisted in selling some initial packages
Company will break 1 million in revenue this year From April 2007 to August 2007 (5 months) Branch Manager @ Practiced home visit sales.
Assisted in the training of new representatives.
Assisted in the planning and execution of weekly meetings.
Was selected to meet with managers for training in leadership and management skills.
Achievements: Top sales in my district, Sales leader June 2006 and July 2006, Summer Excellence Award, First Week Sales
Record breaker, Presidents Club award winner and Key Staff award winner.
Promoted to Branch Manager and put in charge of San Luis Obispo County sales territory.
Recruited employees as sales representatives. From 2006 to 2007 (1 year)
B.S. in Business Administration, Management @ University of Arizona From 2004 to 2008 Oak Grove School From 1993 to 2004 Erik Huberman is skilled in: Branding & Identity, B2B Marketing, Strategic Leadership, Cross-functional Team Leadership, Social Media Marketing, Entrepreneurship, Marketing, Marketing Strategy, Event Planning, Public Relations, Strategic Planning, Social Media, New Business Development, Event Management, Public Speaking
Websites:
http://www.swagofthemonth.com