Director Marketing Merchandising at TracFone Wireless, Inc.
Miami, Florida
Havas Media
Regional Media Planner
October 2011 to November 2012
Havas Media
Regional Media Executive
December 2010 to October 2011
MEC Global
Account Executive
October 2008 to December 2010
TracFone Wireless, Inc.
Director Merchandise Marketing
TracFone Wireless, Inc.
Sr. Manager, Marketing & Merchandising
October 2017 to July 2020
TracFone Wireless, Inc.
Associate Manager, Marketing Packaging
February 2016 to October 2017
TracFone Wireless, Inc.
Marketing Specialist
November 2012 to February 2016
Account: Belcorp- Conducted the monthly/yearly media planning for clients based on product’s sales goals for the year.- Responsible of coordinating and managing over 10 countries to provide client's deliverables.- Prepared post buy analysis and presentations applying different tools to provide clients with the most efficient results on how their products performed in their perspective markets. Account: Belcorp- Conducted the monthly/yearly media planning for clients based on product’s sales goals for the year.- Responsible of coordinating and managing over 10 countries to provide client's deliverables.- Prepared post buy analysis and presentations applying different tools to provide clients with the most efficient results on how their products performed in their perspective markets.
What company does Eneida Botella work for?
Eneida Botella works for Havas Media
What is Eneida Botella's role at Havas Media?
Eneida Botella is Regional Media Planner
What industry does Eneida Botella work in?
Eneida Botella works in the Telecommunications industry.
Who are Eneida Botella's colleagues?
Eneida Botella's colleagues are Ivette MS, Tony Williams, Jaime Barredo, Gokhan ILHAN, Dan Driscoll, Robert Dandrea, Abhishek Bhardwaj, Carlo Notaro, Christopher Diaz, and Sarath Chandra Yennamani
📖 Summary
Regional Media Planner @ Havas Media Account: Belcorp- Conducted the monthly/yearly media planning for clients based on product’s sales goals for the year.- Responsible of coordinating and managing over 10 countries to provide client's deliverables.- Prepared post buy analysis and presentations applying different tools to provide clients with the most efficient results on how their products performed in their perspective markets. From October 2011 to November 2012 (1 year 2 months) Regional Media Executive @ Havas Media Accounts: LVMH, Reckitt Benckiser, BBVA, Concha & Toro, KIA- Managed the media buy campaigns to television networks and magazines in Latin America and Europe.- Maintained a budget control of client's campaigns and countries where activities took place.- Created competitive reports to keep clients informed on how their competition was executing and how to better improve our buys. From December 2010 to October 2011 (11 months) Account Executive @ MEC Global Accounts: Colgate-Palmolive, Sony Electronics, Energizer, Goodyear- Responsible for booking and monitoring media buys for Pan-Regional paid television, primary search engines, social networks, print and radio. - Contributed in the planning and implementation of campaigns community management.- Worked on quarterly analysis of planned versus actual advertising budget expenditures of our clients. From October 2008 to December 2010 (2 years 3 months) Director Merchandise Marketing @ TracFone Wireless, Inc. Sr. Manager, Marketing & Merchandising @ TracFone Wireless, Inc. From October 2017 to July 2020 (2 years 10 months) Associate Manager, Marketing Packaging @ TracFone Wireless, Inc. From February 2016 to October 2017 (1 year 9 months) Marketing Specialist @ TracFone Wireless, Inc. - Manage SafeLink brand performance and budget for the television, radio, digital and mailer campaigns on a weekly basis to ensure projected goals are met.- Responsible for the creation, design and delivering of marketing materials that support the brand's growth and awareness across all platforms.- Work in new business initiatives that contribute with the company's continuing expansion. From November 2012 to February 2016 (3 years 4 months)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
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Likely
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