Elisa Eskedjian, MBA's Email Addresses & Phone Numbers

Completed my MBA at Wilfrid Laurier University with a specialization in Marketing. Graduated with a 4-year Bachelor of Science degree from the University of Western Ontario. My interests are in marketing, brand communications, and consumer behaviour.Sales and Trade Deductions Analyst @ • Assists the Western Canada Director on daily management of customers accounts • Coordinates and oversees...

Completed my MBA at Wilfrid Laurier University with a specialization in Marketing. Graduated with a 4-year Bachelor of Science degree from the University of Western Ontario. My interests are in marketing, brand communications, and consumer behaviour.Sales and Trade Deductions Analyst @ • Assists the Western Canada Director on daily management of customers accounts • Coordinates and oversees trade deduction promotional activities and approvals with regional key account managers across numerous grocery banners including Sobeys (with Safeway and Thriftys banners), Overwaitea, and Federated Coop • Notifies account managers of any discrepancies in their deductions and submits appropriate claims for repayments if necessary • Utilizes POS data such as Nielsen and Aztec to gain insights into daily, weekly, and yearly sales activity and evaluate growth opportunities for product categories From January 2015 to Present (1 year) Toronto, Canada AreaMarketing and Brand Communications Specialist @ • Managed the recently launched e-commerce CNC websites using WordPress to provide customers with convenient product ordering • Operated the live help application on the website to aid customers with purchases and questions • Processed orders through the website and assists with shipping • Utilized Google Analytics to improve SEO rankings and PageRank for e-commerce stores. Used websites such as Hubspot to evaluate changes and improvements made to the websites • Engaged customers by posting blogs, videos, updates, and articles on social media outlets such as YouTube, Twitter, and LinkedIn, to promote company activities and tradeshow participation • Developed skills using Adobe Illustrator and Photoshop • Attended weekly meetings with the company manager, marketing manager, and marketing analyst to discuss current progress and strategize for future growth • Created weekly newsletters to keep thousands of clients up-to-date with company and industry news and innovations From September 2013 to August 2014 (1 year) Marketing and Brand Communications Specialist @ From September 2013 to August 2014 (1 year) Sales Analyst, Co-op @ • Performed post-promotional analysis on the Sobeys team utilizing Siebel, Nielsen, and Aimia software and point-of-sale data • Improved sales reporting by creating weekly, monthly, and year-to-date templates for continuous sales reporting for the Sobeys grocery banners • Attended bi-weekly meetings with the national manager, regional key account managers, and category analysts of the Sobeys team to discuss current product sales and upcoming promotional campaigns and opportunities • Used Microsoft Excel on a daily basis to create forecasts and to log promotional activities for all regions across Canada • Assisted the key account managers in resolving region-specific issues • Provided key product tracking statistics for budgeting and trade marketing teams • Supplied point-of-sale data to develop sales forecasts From September 2012 to December 2012 (4 months) Marketing Coordinator and Sales Administration, Co-op @ • Used Google Docs and salesforce.com to document weekly and monthly sales forecasts provided by members of the sales team: alerted manager of any discrepancies between the forecasts and archived opportunity information • Assisted in the development of marketing activities and campaigns • Designated potential sales leads to the appropriate sales manager • Updated contact information in the central database • Logged and tracked sales team activities From January 2012 to April 2012 (4 months) Master's, Business Administration @ Wilfrid Laurier University From 2011 to 2013 4-year Bachelor, Biology @ The University of Western Ontario From 2007 to 2011 Minor in Italian Studies, Foreign Languages and Literatures, General @ The University of Western Ontario From 2007 to 2011 Elisa Eskedjian, MBA is skilled in: Microsoft Office, Communication skills, Team Building, PowerPoint, Microsoft Excel, Presentations, Workshop Facilitation, Marketing, Project Planning, Salesforce.com, Teamwork, Data Analysis, Research, Analysis, Team Leadership