Elena Hurjui
Strategy Director | Founder at Heraldist | Cluj-Napoca, Cluj, Romania
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Elena Hurjui, as the co-founder and Strategy Director of Heraldist, has been at the forefront of innovative marketing strategies since the consultancy's inception in 2014. Based in Berlin, Heraldist specializes in guiding tech startups through the complexities of brand perception using their proprietary Perception Engineering™ methodology. This unique approach allows clients to strategically shape how their products are viewed in the marketplace, ensuring that messaging is not only compelling but also resonates deeply with target audiences.
Elena's extensive background in communication, particularly her tenure as Head of Communication for PepsiCo in Romania, has equipped her with a wealth of experience in managing high-stakes brand narratives. Her leadership in that role garnered her the prestigious Grand Effie award, underscoring her expertise in crafting campaigns that achieve remarkable results. At Heraldist, she channels this expertise into key projects that push the boundaries of traditional marketing, focusing on holistic strategies that integrate digital marketing, creative direction, and corporate identity development.
Under her guidance, Heraldist has become known for its rigorous approach to event management and outdoor advertising, ensuring that every touchpoint with consumers is meticulously crafted to enhance brand perception. Elena's commitment to pushing boundaries means that clients can expect not just a service provider, but a strategic partner dedicated to elevating their brand's visibility and impact in a crowded marketplace. With a keen eye for art direction and a deep understanding of marketing management, Elena continues to drive Heraldist's mission of transforming how tech startups communicate their value to the world.
Chief Marketing Officer at Alphablock in January 2018 to Present
Strategy Director | Founder at Heraldist in April 2014 to Present
Group Account Director at McCann Erickson in June 2012 to February 2014
Account Director at Publicis Groupe in February 2012 to May 2012
Account Director at Ogilvy & Mather in October 2011 to February 2012
Account Director at BBDO in April 2007 to September 2011
Account Executive at McCann Erickson in March 2005 to March 2007
Account Executive at Plus Advertising Bucharest in October 2004 to March 2005
Account Executive at Adverteam Bucharest in May 2004 to October 2004
PR Coordinator at LEADERS Bucharest in September 2003 to May 2004
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Event Management
Integrated Marketing
Digital Marketing
Creative Direction
Advertising
Direct Marketing
Online Advertising
Social Media Marketing
Online Marketing
Creative Strategy
Corporate Identity
Digital Strategy
Marketing Communications
Marketing Management
Brand Management
Marketing Strategy
Brand Development
FMCG
Brand Architecture
Customer Insight
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Discover more about HeraldistWhat is Elena Hurjui email address?
Email Elena Hurjui at [email protected] and [email protected]. This email is the most updated Elena Hurjui email found in 2026.
What is Elena Hurjui phone number?
Elena Hurjui phone number is +14154250932.
How to contact Elena Hurjui?
To contact Elena Hurjui send an email to [email protected] or [email protected]. If you want to call Elena Hurjui try calling on +14154250932.
What company does Elena Hurjui work for?
Elena Hurjui works for Heraldist
What is Elena Hurjui's role at Heraldist?
Elena Hurjui is Strategy Director | Founder
What industry does Elena Hurjui work in?
Elena Hurjui works in the Advertising Services industry.
Elena Hurjui Email Addresses
Elena Hurjui Phone Numbers
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