Senior Marketing Manager, User Acquisition at Warner Bros. Entertainment
San Francisco, California
User Acquisition Manager @ NEXON M From February 2017 to August 2017 (7 months) Emeryville, CaliforniaSenior Marketing Manager, User Acquisition @ Warner Bros. Entertainment San Francisco, CaliforniaMarketing Manager, User Acquisition @ Warner Bros. Entertainment From August 2017 to August 2019 (2 years 1 month) San Francisco, CaliforniaCampaign Manager, User Acquisition Marketing @ NEXON M NEXON M is...
User Acquisition Manager @ NEXON M From February 2017 to August 2017 (7 months) Emeryville, CaliforniaSenior Marketing Manager, User Acquisition @ Warner Bros. Entertainment San Francisco, CaliforniaMarketing Manager, User Acquisition @ Warner Bros. Entertainment From August 2017 to August 2019 (2 years 1 month) San Francisco, CaliforniaCampaign Manager, User Acquisition Marketing @ NEXON M NEXON M is a mobile game developer and publisher based in Emeryville, CA. NEXON M’s focus on free-to-play games for mobile can be traced to our roots as a subsidiary of NEXON Corp. As Korea’s largest gaming company, NEXON is known for having created the first free-to-play games in the early 2000′s and has multiple games which recently passed their 10-year anniversaries of live operation.I have driven User Acquisition at Nexon M in the following efforts:Managing global user acquisition strategy - budget allocation, weekly reporting, and daily optimizations - for Nexon M's mobile portfolio.Daily optimization of ad campaigns focused on increasing scale, retention, and projected yield.Creating video trailers, ad copy and audience targeting for direct sources such as Facebook and Google Universal App campaigns. Building standardized tools, reporting, and procedures for UA team campaign management. Developed and maintained relationships between Nexon M and external marketing partners. From October 2015 to February 2017 (1 year 5 months) Emeryville, CaliforniaCo Founder, Product Management @ Literator Literator is an edtech application designed to eliminate dated and inefficient tools used for literacy instruction, allowing teachers to do what they do best: teach. Used in over 3,000 schools and 40 countries, Literator serves as the teacher's resource and the administrator's data-collection system, instantly providing individualized lesson plans and maximizing school-wide reading progress.Literator has won Google for EDU's Startup Weekend EDU 2015, received funding from Teach for America's Social Innovation Fund, The Chan Zuckerberg Initiative, and were featured in Forbes, Project Literacy, and Samsung's NEXT Innovation Challenge. From February 2015 to July 2016 (1 year 6 months) San FranciscoProject Manager of North American Products @ Kabam Responsible for team communication strategies, individual task management, and cascading of best practices across Kabam's North American Product org (based in San Francisco and Vancouver).Establish and manage the company knowledge base of feature specifications, data analytics, competitive teardown analyses and release execution results.Coordinate execution between Product, Live Operations, Business Intelligence and Technical Operations teams to implement a portfolio-standard analytics system.Implement an automated Push Intelligence system to greatly reduce global reaction time to high risk events. Products include iOS Editor's Choice Apps: Marvel: Contest of Champions, The Fast and The Furious 6, Fast and the Furious Legacy, Spirit Lords, Paramount's The Godfather, Kingdoms of Camelot, Dragons of Atlantis, and more. From May 2014 to April 2015 (1 year) San Francisco, CaliforniaLead Project Manager of Studio Operations, China @ Kabam Responsible for interdepartmental coordination between Kabam's US and Beijing branches to ensure the quality execution of all monthly releases to the Google Play and iOS App Stores.Program titles include Google Play's Top Movie Game of 2013 Warner Brother's The Hobbit: Kingdoms of Middle-earth, 2012's Top Grossing iOS Application Kingdom's of Camelot: Battle for the North, iOS Editor's Choice Dragons of Atlantis: Heirs of the Dragon, Heroes of Camelot and more.Established development systems and procedures to preserve a nimble, agile studio model atop a rapidly-scaling, intercontinental organization.Align the goals and interests of our customers, developers, technical resources, marketing teams, and business partners to consistently deliver on products within the strict commitments of time, scope, quality, and financial impact.Meticulously collect and cascade performance data to optimize interdepartmental release coordination and procedures.Assist in the go-to-market strategy and scaling of our new products.Coordinate the implementation of partner SDKs across the studio portfolio. From November 2013 to June 2014 (8 months) San Francisco Bay Area, Beijing, ChinaSenior Live Operations, Mobile Revenue Team @ Kabam Earned top marks for Outstanding Performance.Supervised the launch of Dragons of Atlantis: Heirs of the Dragon - featured in the Google Play and iOS App Stores - from closed Beta to Commercial release in 12 locales. Conducted and maintained data-driven split tests to optimize product for launch.Created and utilized Live Excel Dashboards, Datameer Workbooks, and SQL queries to actively monitor and manage complex content loops, virtual resource economies, and product revenue performance.Established and operated a targeted VIP Outreach program to develop and retain our most valued users. Conceived and executed Live Operations to drive daily user engagement and monetization. Created Seasonal Holiday Content to earn Google Play and iOS App Store Featuring. Created Community Management profiles and Customer Support systems for Youtube, Facebook, Twitter, and Salesforce.Assisted in the production of Top Grossing mobile products: The Hobbit: Kingdoms of Middle-earth, Kingdoms of Camelot: Battle for the North, Heroes of Camelot and Dragons of Atlantis: Heirs of the Dragon. From April 2013 to November 2013 (8 months) San Francisco Bay AreaCS Team Leader / Tier III @ Kabam Consistently earned top marks for Outstanding Performance.Promoted three times to manage Kabam's large, global CS team. Maintained daily operations between internal / external partners and international teams in North America, EU, and Asia. Interviewed and trained agents in San Francisco, Austin, Vancouver, and Seoul.Highly experienced in the Agile Management and Communication systems.Created customer-facing Standard Text systems and Player Knowledge Bases to minimize costs and increase diagnostic efficiency.Created specifications for internal administration tools.Co-authored official New Hire training programs.Implemented CRM systems - Oracle RightNow and Salesforce Trained global CS teams to effectively collect and present real-time customer data to development partners.Assisted in the production and launch of Kabam's top social and mobile products: Warner Brother's The Hobbit, Dragons of Atlantis, and 2012's Top Grossing iOS App Kingdom's of Camelot Battle for the North. From January 2012 to April 2013 (1 year 4 months) San Francisco Bay Area, Austin, TexasPXA @ Chief People Contracted at Kabam Inc as a Community Manager and Customer Service Representative across company's entire Social Media Gaming portfolio.Maintained status as a consistent top performer in a competitive, metrics-based environment where productivity, efficiency, and satisfaction were measured on an hourly, daily, and weekly basis. From May 2011 to December 2011 (8 months) Red Wood City, CAAudio Engineer @ Radical Sound Collaborated on projects with The Blank Tapes, Grand Lake, Indiana Hale, The Disposition, and Tzigane Society.Recorded and edited projects in Protools and on 1/4 inch magnetic tape.Utilized modern and vintage recording equipment in an industrial warehouse recording studio.Implemented cloud data management system to mix projects internationally. From January 2010 to June 2011 (1 year 6 months) Organizing Fellow @ Obama for America Canvassed nationally hosting events and rallies at campuses, unions, homes, and congregations.Assisted in data-mining, community organizing, "Get Out the Vote" and voter registration drives. From January 2008 to November 2008 (11 months) Youngstown, Ohio Area, San Francisco, California
NEXON M
User Acquisition Manager
February 2017 to August 2017
Emeryville, California
Warner Bros. Entertainment
Senior Marketing Manager, User Acquisition
San Francisco, California
Warner Bros. Entertainment
Marketing Manager, User Acquisition
August 2017 to August 2019
San Francisco, California
NEXON M
Campaign Manager, User Acquisition Marketing
October 2015 to February 2017
Emeryville, California
Literator
Co Founder, Product Management
February 2015 to July 2016
San Francisco
Kabam
Project Manager of North American Products
May 2014 to April 2015
San Francisco, California
Kabam
Lead Project Manager of Studio Operations, China
November 2013 to June 2014
San Francisco Bay Area, Beijing, China
Kabam
Senior Live Operations, Mobile Revenue Team
April 2013 to November 2013
San Francisco Bay Area
Kabam
CS Team Leader / Tier III
January 2012 to April 2013
San Francisco Bay Area, Austin, Texas
Chief People
PXA
May 2011 to December 2011
Red Wood City, CA
Radical Sound
Audio Engineer
January 2010 to June 2011
Obama for America
Organizing Fellow
January 2008 to November 2008
Youngstown, Ohio Area, San Francisco, California
What company does Dylan Swift work for?
Dylan Swift works for NEXON M
What is Dylan Swift's role at NEXON M?
Dylan Swift is User Acquisition Manager
What industry does Dylan Swift work in?
Dylan Swift works in the Entertainment industry.
Who are Dylan Swift's colleagues?
Dylan Swift's colleagues are Elena Buchman, Adam Shalachman, Kishan Gnanamani, Nupur Lal, Igor Reis, Brandy Wilkerson, Beth Punit, Arti Annaswamy, Derrick Villanueva, and Laura Frowein
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