Dyani Hanrahan

Vice President, Marketing at Giant Food | Takoma Park, Maryland, United States

About Dyani Hanrahan

As the Vice President of Marketing at Giant Food, Dyani Hanrahan plays a pivotal role in shaping the brand's strategic direction and enhancing its market presence. With over 24 years of experience in marketing, public relations, and community relations, Dyani leverages her extensive expertise to craft innovative marketing strategies that resonate with consumers and drive brand loyalty. In her current role, she oversees the marketing, media, community relations, and loyalty budget, ensuring that every initiative aligns with Giant Food's overarching business goals.

Dyani is instrumental in developing both short- and long-term strategies aimed at increasing brand awareness and affinity. Her ability to think creatively and strategically allows her to design comprehensive marketing and media plans that not only boost sales but also protect market share in a competitive landscape. Under her leadership, key projects have included the launch of targeted promotional campaigns and community engagement initiatives that foster deeper connections with customers. Additionally, her focus on corporate social responsibility has positioned Giant Food as a leader in community involvement, enhancing its reputation and customer loyalty.

As a member of the company's leadership team, Dyani collaborates closely with cross-functional departments to ensure cohesive execution of marketing strategies. Her skills in project management, relationship management, and brand development are critical as she navigates the complexities of the retail environment. By harnessing data-driven insights and market planning, Dyani continues to elevate Giant Food's brand presence, making it a preferred choice for consumers while driving sustainable growth for the company.

Dyani Hanrahan Work