Image of Doug Straton

Doug Straton

Head of Global eCommerce Strategy and Innovation

Chief Digital Officer at The Hershey Company

Greater New York City Area

Section title

Doug Straton's Email Addresses & Phone Numbers

Doug Straton's Work Experience

Unilever

Head of Global eCommerce Strategy and Innovation

May 2012 to September 2012

New York City

Unilever

Head of Global Brand Building

February 2011 to April 2012

Englewood Cliffs, NJ

Unilever

Vice-President - Digital, eCommerce/Omnichannel, Data

2012 to November 2017

Greater New York City Area

Doug Straton's Education

INSEAD

Unilever Leadership Development and Change Management, delivered and developed by INSEAD

Michigan State University

BA, Management, Labor Relations,

1986 to 1990

Doug Straton's Professional Skills Radar Chart

Based on our findings, Doug Straton is ...

Sympathetic
Calm under pressure
Talkative

What's on Doug Straton's mind?

Based on our findings, Doug Straton is ...

50% Left Brained
50% Right Brained

Doug Straton's Estimated Salary Range

About Doug Straton's Current Company

Unilever

Responsible for developing and driving Unilever's eCommerce strategies and innovation globally, "test and learn" capability deployment, and connecting Unilever's eCommerce Centers of Excellence.

Frequently Asked Questions about Doug Straton

What company does Doug Straton work for?

Doug Straton works for Unilever


What is Doug Straton's role at Unilever?

Doug Straton is Head of Global eCommerce Strategy and Innovation


What is Doug Straton's personal email address?

Doug Straton's personal email address is d****[email protected]


What is Doug Straton's business email address?

Doug Straton's business email addresses are not available


What is Doug Straton's Phone Number?

Doug Straton's phone (212) ***-*547


What industry does Doug Straton work in?

Doug Straton works in the Consumer Goods industry.


Who are Doug Straton's colleagues?

Doug Straton's colleagues are Gay Kaylor, Meaghan Keenan, Eldwin Leung, Jillian Bulgaretti, Adine Binder, Peter PhD, Marques Malis, Elaine Arazawa, Katelyn Ishee, and Melinda Lewis


About Doug Straton

📖 Summary

Head of Global eCommerce Strategy and Innovation @ Unilever Responsible for developing and driving Unilever's eCommerce strategies and innovation globally, "test and learn" capability deployment, and connecting Unilever's eCommerce Centers of Excellence. From May 2012 to September 2012 (5 months) New York CityHead of Global Brand Building @ Unilever Managed all brand building activities for TIGI Haircare, including the Bed Head, Catwalk and Hair Reborn brands. Global Steering Committee and Board Member for this independently run subsidiary of Unilever. From February 2011 to April 2012 (1 year 3 months) Englewood Cliffs, NJVice-President - Digital, eCommerce/Omnichannel, Data @ Unilever General management of multi-functional team tasked with implementing Unilever's Global and North American eCommerce and Omnichannel strategies; Report to President, CEO; Drive the development and best practice in Omnichannel, eCommerce, Digital Shopper Marketing, Digital Asset Management, Digital Merchandising, Online Category Management, Marketing, eCommerce Insights and Analytics. Responsible for this development across Unilever's entire US portfolio in Personal Care, Foods, Refreshment and Laundry. Development of PurePlay, Brick & Mortar .coms and Grocery Delivery capabilities and models. Full commercial responsibility for PurePlay customers, including P&L and economic model development. Acquisition and Venture Advisory and Governance.Drive cultural transformation across organization in Digital, eCommerce, Omnichannel and Big Data.Board Member of Center of eCommerce Excellence - 2012-2014Nielsen Consumer360 - Guest Speaker - June 2013Path to Purchase Institute Shopper Marketing Expo - Guest Speaker October 2013Path to Purchase Institute Shopper Marketing Summit - Guest Speaker March 2014, [email protected]; Wharton School of Business - Guest Speaker April 2014A16Z - Andreesen-Horowitz Conference - Speaker and Panel Participant with Instacart October 2016NRF Brand Innovators Conference - Consumer Experience and the Future of Retail January 2017FMI Mid-Winter Conference - The Moment of Sales January 2017Shoptalk - March 2017 From 2012 to November 2017 (5 years) Greater New York City AreaSr. Vice President Int'l Sales and Marketing, Vice President National Accounts @ Unilever General Management of ANZ and IT, the regional export business in LATAM and Asia, US National Account management, Analytics/Research, Customer Service and Trade Marketing, brand.com and eCommerce.Lead on sale-side acquisition, and integration project upon acquisition by Unilever. Board Member. From May 2004 to February 2011 (6 years 10 months) Dallas/Fort Worth AreaVice President, International Sales and Marketing @ Unilever Managed international product development and marketing worldwide, direct export businesses in Asia, Latin America, liaise with partners in Germany, Italy, UK, and Australia, manage international regulation, compliance and quality control. From May 2003 to May 2004 (1 year 1 month) Dallas/Fort Worth AreaDirector, Int'l Sales @ Unilever Managed international product development and marketing worldwide, direct export businesses in Asia, Latin America, liaise with partners in Germany, Italy, UK, and Australia, manage international regulation, compliance and quality control. From May 2002 to May 2003 (1 year 1 month) Chief Digital Officer @ The Hershey Company Strategic development and general manager of The Hershey Company Digital Commerce business unit and P&L. Report to President, CEO. Drive the development and best practice in Omnichannel, eCommerce (including retailer and B2B), Digital Marketing, Digital Merchandising, Online Category Management, Marketing, Digital Insights and Analytics. Development of PurePlay, Brick & Mortar .coms and Grocery Delivery capabilities and models. Own enterprise CRM & personalization efforts, Product Information and Digital Asset Management. Own commercial Digital Transformation & Innovation efforts for the enterprise. Greater New York City AreaDirector of Trade Marketing, TAG Heuer @ LVMH Managed all staff and functions of trade marketing, store merchandising and display, in-field promotion, retail advertising, and CRM. Automated processes to efficiently and effectively manage national network of jewelry retailers. From October 2001 to May 2002 (8 months) Greater New York City AreaDirector of Business Developement @ L'Oréal - Matrix Responsible for developing trade marketing, sales planning, forecasting and analytics. Worked with domestic and international marketing team on promotional calendars that fit strategy of company, brands, trade sectors and customers. Managed sales and marketing analysis and forecasting groups. From August 2000 to November 2001 (1 year 4 months) New York City Metropolitan Area


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In a nutshell

Doug Straton's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 2 month(s)

Doug Straton's Willingness to Change Jobs

Unlikely

Likely

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Doug Straton's Social Media Links

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