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Leslie Ferraro

Director of FoodService- Executive

Chief Marketing Officer

Harrisburg, Pennsylvania Area

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Leslie Ferraro's Email Addresses & Phone Numbers

Leslie Ferraro's Work Experience

Pepsi Bottling Group

Director of FoodService- Executive

July 2007 to November 2009

harrisburg, pennsylvania area

Hershey Entertainment & Resorts

Vice President & Chief Marketing Officer

Hershey Entertainment & Resorts

Vice President of Marketing and Analytics

Hershey, PA

Leslie Ferraro's Education

Indiana University of Pennsylvania

Bachelor's degree, Marketing/Marketing Management, General

University of Pittsburgh

Master of Business Administration (MBA), Finance, 3.9

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About Leslie Ferraro's Current Company

Pepsi Bottling Group

Frequently Asked Questions about Leslie Ferraro

What company does Leslie Ferraro work for?

Leslie Ferraro works for Pepsi Bottling Group

What is Leslie Ferraro's role at Pepsi Bottling Group?

Leslie Ferraro is Director of FoodService- Executive

What is Leslie Ferraro's personal email address?

Leslie Ferraro's personal email address is l****[email protected]

What is Leslie Ferraro's business email address?

Leslie Ferraro's business email addresses are not available

What is Leslie Ferraro's Phone Number?

Leslie Ferraro's phone (215) ***-*150

What industry does Leslie Ferraro work in?

Leslie Ferraro works in the Marketing and Advertising industry.

About Leslie Ferraro

📖 Summary

Director of FoodService- Executive @ Pepsi Bottling Group From July 2007 to November 2009 (2 years 5 months) harrisburg, pennsylvania areaVice President & Chief Marketing Officer @ Hershey Entertainment & Resorts Vice President of Marketing and Analytics @ Hershey Entertainment & Resorts Hershey, PADirector of Marketing @ Hershey Entertainment & Resorts Responsible for the formulation of strategic marketing priorities, branding, positioning, and brand/product integration. Responsible to lead and provide strategic direction and support to the Marketing Staff specializing in branding, Creative, Media, Digital Analytics and Promotions. In addition, develop and oversee messaging across various mediums to generate awareness and drive attendance through management of media mix and promotional efforts.This position serves as an innovative marketing leader who identifies business/consumer insights and develops new concepts and products that deliver short and long term profitable growth utilizing data driven marketing. Hershey, PASenior General Market Director @ PepsiCo • Lead PA Market Sales and Operations Organization: Maximize Volume and Revenue in a direct store delivery go-to-market environment. Set priorities, and achieve selling, cost, service, and people standards• Controlled budget of $130MM. Manage 27MM Cases Annually, $285MM in Net Revenue, $38MM Profit• Manage 1100 Employees throughout Pennsylvania, including Warehouse, Fleet, and Sales (Union and Non-Union)• Cultivate Strong Relationships with Key Customers in the Region• Develop and Activate Local and National Marketplace initiatives and Promotions to Build Brand Development and Maximize Brand Performance. • Coach and Lead a Large Team of Sales Professionals and Frontline employees on selling and display execution and merchandising standards. • Led Local Organization Re-structure in 2013/14 (5 Building consolidations, 1 Plant Closure, Implemented New Go to Market Service Strategy) - Productivity Savings > $1MM• Active Member of the National PepsiCo Diversity Action Board (11 members nationally) - Developed and Lead Northeast Region Diversity Advisory Board - Developed and Lead 3 Northeast Employee Resource Groups (Women’s Inclusion Network, Adelante and our Campus Program) From February 2014 to July 2014 (6 months) Penn East Market UnitExecutive Market Director @ PepsiCo • Lead Market Organization: Execute growth plan to enable the Market to win at the street level. Manage and lead Unit Managers and location teams. Articulate local market opportunities, set priorities, and achieve selling, cost, service, and people standards.• Controlled budget of $65MM. Manage 15MM cases annually, $150MM in Net Revenue, $24MM Profit• Manage 549 Employees throughout Eastern Pennsylvania, including Warehouse, Fleet, Sales Union and Non-Union• Implemented success Metrics - Grow Revenue, Grow Productivity, Grow Share, Grow People• Active Member of National PepsiCo Diversity Action Board (11 members nationally) From February 2012 to January 2014 (2 years) Penn SouthDirector of Retail Sales- Executive @ PepsiCo • Responsible for leading local selling force which achieved 31 million cases and $320 million in sales. Accountable for pricing architecture, local marketing programs, strategic planning, supply chain communication, Top to Top Selling with HQ CEO/VP teams, new product launches, merchandising standards, and increasing display inventory as it relates to overall Volume, Net Revenue, Margin, and Profit Targets• Managed 20 professional Key Account sales people, upgraded 30% of team by establishing clear objectives and delivering consistent follow up• Established strong Topline growth through strategic pricing moves with a balance of package mix management, Ad frequency and depth, and rate actions which yielded a Topline growth of 2.3% for 2011 and Profit of $54MM From January 2010 to February 2012 (2 years 2 months) Penn East RegionBusiness Development Manager @ Pepsi Bottling Group Managed 9 business sales representives overseeing the food service division, specializing in the restaurant segment.• Accomplishments included: Hershey Entertainment and Resorts Company 7 year contract (97 years with competition) PA State System of Higher Education (10 year contract) From July 2005 to June 2007 (2 years) Columbia, MarylandKey account manager @ Pepsi Bottling Group • Responsible for major retail chains including, Weis Markets (190 stores), Sheetz Inc. (150 stores), Hess Express (72 stores), and Sunoco A-Plus (115 stores)• Coordinated all ads, product placements, pricing, innovation, sales budgets, contractual negotiations• Implemented a revised customer focus by establishing a coordinated approach between sales and operations for each customer• Accomplishments include: Weis Markets 4.75% growth, Sheets Inc. 11% growth, Hess Express 7.2% growth, Sunoco A-Plus 6% growth From July 1998 to June 2006 (8 years) Harrisburg, Pennsylvania Area

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In a nutshell

Leslie Ferraro's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 10 month(s)

Leslie Ferraro's Willingness to Change Jobs



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