Image of Derek Chew

Derek Chew's Email & Phone Number

Data-Driven, not stuffy. Geeky, hardly boring. Serious, but cool.

Derek Chew's Email Addresses

d****[email protected] Personal Email
d****[email protected] Work Email

Derek Chew's Phone Numbers

(**) *** *** 206 Phone number

Derek Chew's Work Experience

Fullmoon Digital, Inc.

CEO and Founder

August 2017 to Present

Criteria Corp

Head of Marketing

January 2016 to January 2017

Fandango

Sr. Director of Revenue and Acquisition, Digital Marketing

February 2016 to June 2016

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Derek Chew's Education

Indiana University Bloomington

January 1996 to January 2000

University of Phoenix

January 2003 to January 2005

University of Phoenix

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Derek Chew's Professional Skills Radar Chart

Based on our findings, Derek Chew is ...

Likes people
Inspirational
Communicator

What's on Derek Chew's mind?

Based on our findings, Derek Chew is ...

50% Left Brained
50% Right Brained

Derek Chew's Estimated Salary Range

About Derek Chew's Current Company

NetGeneration Inc.

Frequently Asked Questions about Derek Chew

What company does Derek Chew work for?

Derek Chew works for NetGeneration Inc.


What is Derek Chew's role at NetGeneration Inc.?

Derek Chew is Project Manager


What is Derek Chew's personal email address?

Derek Chew's personal email address is d****[email protected]


What is Derek Chew's business email address?

Derek Chew's business email address is d****[email protected]


What is Derek Chew's Phone Number?

Derek Chew's phone (**) *** *** 206


What industry does Derek Chew work in?

Derek Chew works in the Marketing & Advertising industry.


About Derek Chew

💼 Past Experience

Digital Agency CEO + Founder. Data-Driven, but not stuffy. Geeky, but hardly boring. Serious, but cool.Derek Chew is currently a Project Manager at NetGeneration Inc. from January 2002 to October 2003 (1 year 10 months). Managed a team 8 - developers, designers, search engine optimizers. Managed client relationship, draft marketing plans, determine budgets and resources, and coordinate strategy planning. Manager, Search at Organic Inc. from February 2007 to May 2007 (4 months). Build SEO standards, strategy and roadmap major brands like Chrysler, Jeep, Dodge, Coach, Geek Squad and Bank of America. Head of Marketing at Criteria Corp from 2016 to 2017 (1 year) in West Hollywood. Lead the marketing automation practice to drive key business metrics including leads, MQLs, and SQLs.Own integration of digital dashboard to drive KPI measurements, company targets, and channel performance.Develop the overall integrated marketing strategies for the company to drive lead demand generationCollaborate with sales teams to build define lead scoring and automation programs around the customer experience and behaviorDevelop road maps for A/B tests and on-going optimization of funnel lifecycle.Sr. Director of Revenue and Acquisition, Digital Marketing at Fandango from February 2016 to June 2016 (5 months). Develop continuing customer engagement strategies collaborating with marketing leadership to grow preference for and loyalty to the Fandango brand.Optimize user offer to increase new user acquisition across multiple devices (web, OTT, TVs)Collaborate with product and analytic team to Architect requirements for back end system tool to support ongoing marketing campaigns.Create customer life-cycle marketing campaigns to increase customer retention, LTV, and revenue.Manage customer segmentation and develop marketing campaigns around user behavior, micro-moments, and cross-selling digital content and movie ticket sales.VP of Revenue and Acquisitions, ECommerce at M-GO from May 2014 to February 2016 (1 year 10 months) in Culver City, CA. Manage a marketing team of designers, merchandisers, and email marketing manager and lead cross-functional projects with technology, merchandising, design, business analytic, finance and product teams to deliver best-in-class service.Improved CPA from $60 to $4 within 4 months of paid media campaign overhaul. Worked with finance team to set annual budget and quarterly forecast, strategically reduce promotional costs; while maintaining acquisition goals. Implemented a dynamic campaign response process to review and react to emerging trends; allowing the business to capture micro-moments in our customers' entertainment life-cycle and increasing average order per user (ARPU) by 20% year-over-year.Reduced annual promotional cost from $3M+ to under $1M by testing and relaunching new user acquisition offer; improving rate of sign ups at lower cost - through leveraging user transaction and behavior data across web, OTT, and TV campaigns.Measure and optimize marketing channel performance towards profitable channel mix; executed retention campaign to increase user loyalty of


🎓 Education

Derek Chew'scurrent education:Derek Chew is currently attending the School of Business Administration and Management at The University of Phoenix. Derek has helped lead several businesses in his time here, including a software development company, a marketing agency, and a web development company. He has a wealth of experience in technology, marketing, and business where he has been able to utilize his knowledge to help his clients thrive.


💡 Technical & Interpersonal Skills

[email protected] ManagerNetGeneration Inc.From January 2002 to October 2003, Derek was a Project Manager at Net Generator Inc. managed a team of developers, designers, search engine optimizers and managed client relationship. Derek managed the project from start to finish and finalize the marketing strategy and created the development plan, objectives and predictions for the company. Derek also managed the entire relationship with the clients and was responsible for creating the policies, procedures and guidelines for the company.At Organic Inc., Derek was a Manager, Search from February 2007 to May 2007. At Criteria Corp., Derek was the Lead of Marketing from 2016 to 2017. At M-GO, Derek was responsible for a marketing team of designers, merchandisers, and email marketing manager. Derek also created and implemented a system to drive key business metrics, such as leads, MQLs, and [email protected] Digital Agency CEOData-Driven, but not stuffy Geeky, but hardly boringReal, but cool [email protected] Marketing ManagerOrganic Inc.From February 2007 to May 2007, Derek was a Manager, Marketing at Organic Inc.. At Fandango, Derek was developing continuing customer engagement strategies collaborating with marketing leadership to grow preference for and loyalty to the Fandango brand. Derek was responsible for creating and implementing a system to drive key business metrics, such as leads, MQLs, and SQLs. From May 2007 to September 2009, Derek was a Senior Director of Revenue and Acquisition at Digital Marketing at Fandango.During his time at PriceGrabber.com, Derek developed and executed a digital marketing campaign for the website. At Pricegrabber.com, Derek managed day-to-day SEO operations and executed strategic marketing campaigns, such as creating and executing A/Btests and on-going optimization of funnel lifecycle. At Fandango, Derek was responsible for developing and implementing a system to drive key business metrics, such as leads, MQLs, and [email protected] Agency CEOData-Driven, but not stuffy Geeky, but hardly boring Serious, but [email protected] Marketing ManagerPriceGrabber.comFrom May 2008 to September 2009, Derek was a Senior Director of Revenue and Acquisition at Digital Marketing at Fandango. At Pricegrabber.com, he was responsible for developing and executing a digital marketing campaign for the website.


Derek Chew’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Derek Chew's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Derek Chew's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 85% chance that Derek Chew is seeking for new opportunities

Derek Chew's Social Media Links

/in/derekchew
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