Deanna Zawilinski

PR Manager, Consumer Retail at Amazon | San Francisco Bay Area

About Deanna Zawilinski

Deanna Zawilinski is a seasoned PR Manager at Amazon, specializing in Consumer Retail, where she leverages over a decade of experience in public relations and integrated marketing communications. In her current role, Deanna serves as the Books Communications Lead for Amazon Books Editors, orchestrating strategic communications for high-profile global shopping events such as Prime Day and Prime Big Deal Days, as well as managing outreach for subsidiaries like Goodreads, Comixology, and AbeBooks. Her expertise spans a diverse array of categories, including beauty, fashion, fitness, spirits, and consumer technology, allowing her to craft compelling narratives that resonate with varied audiences.

Deanna's strategic approach to corporate communications is underscored by her proficiency in social media marketing and event planning, enabling her to create impactful campaigns that drive engagement and elevate brand visibility. She is adept at utilizing tools like Cision to monitor media coverage and analyze public sentiment, ensuring that her strategies are data-driven and results-oriented. Her experience in copy editing and internal communications further enhances her ability to deliver clear, concise messaging that aligns with Amazon's mission to provide customers with the best possible shopping experience.

Currently, Deanna is spearheading key projects that not only promote Amazon's extensive book offerings but also foster community engagement through platforms like Goodreads. Her passion for storytelling and commitment to working with brands that make a difference are evident in her work, as she continues to push the boundaries of traditional PR to create innovative, integrated marketing solutions that captivate audiences and drive brand loyalty.

Deanna Zawilinski Work