A dynamic and very experienced EMEA Marketing Director/VP with a strong strategy, commercial and technology vision. A proven track record of aligning marketing tangibly with sales to drive revenue, profit and reputation. A passion for new markets, business development and client engagement, developing long term strategic relationships with prospects and customers at all levels. Client relationships and
A dynamic and very experienced EMEA Marketing Director/VP with a strong strategy, commercial and technology vision. A proven track record of aligning marketing tangibly with sales to drive revenue, profit and reputation. A passion for new markets, business development and client engagement, developing long term strategic relationships with prospects and customers at all levels. Client relationships and value propositions are a key focus. Global responsibility and a full understanding of the EMEA territory to deliver incremental revenues.Full P&L and senior management responsibility for over 15 years.
Enthusiastic, ambitious, adaptive, self-motivated, wholly results oriented, metrics driven and creatively strong. Extensive experience in product and services marketing, portfolio management, on-line marketing, business development, PR, IR, Public Affairs, analyst relationships, alliances and channel marketing. A true marketing leader and visionary
Technology software and services marketing
Business process marketing (BPO/BPS)
Infrastructure management, Apps Management and Testing
Global Marketing and markets
IT outsourcing (ITO)
Global Delivery, India, China and S America
SaaS, Cloud solutions
Skills and Capabilities
Product marketing, portfolio/lifecycle management, online marketing, campaign management, brand management, lead generation, public relations, investor relations, analyst relations, alliance marketing, channel marketing, Internal communications, proposition development, market analysis, marketing automation, customer lifecycle, European/EMEA/global markets, corporate responsibility/CSR, business development, sales process management, account based marketing, Bid support and management. Online, web and social.
Marketing Director @ Responsible for all aspects of marketing. From June 2015 to Present (7 months) Strategy and Marketing Director @ Responsible for all aspects of strategy and marketing to deliver increased revenue and profit though organic and acquisitive growth. Looking after all aspects of marketing for products and services. Management responsibility for bids and business and technical pre-sales. Propositions, market facing activity, brand management, crisis management, communications and internal communications. From December 2011 to May 2015 (3 years 6 months) London, United KingdomMarketing Director @ Responsible for marketing, strategy, communication, CSR and business continuity. Managing a team looking after vertical, horizontal and cross sector marketing, business development, press, analyst and public relations, brand management, strategic programme management, bid support, business strategy, product/service innovation and thought leadership. Sales and business development focus. Reports to the UK CEO/SVP Global Operations. From September 2008 to November 2011 (3 years 3 months) Marketing Director, Europe @ Responsible for all aspects of marketing in the European region including; field marketing and business development, press, public, analyst and influencer relations, brand management, online presence, the role also included major event and campaign management. The role reported to the CMO/chief strategy officer and a member of the global marketing leadership team.
Key successes include: Marketing programmes which supported 125% growth in Europe. New market entry in to two new verticals leading to incremental revenues of $30M. Account based marketing and sales programmes in to the top 30 clients increasing revenues by 55% from these clients. A transition to an online focused marketing mix delivering 90% improvements in marketing investment. Full responsibility for the success of Cognizant Community Europe leading to $75M of new client business with large energy and financial services clients. From October 2006 to September 2008 (2 years) London, United KingdomMarketing Director. Northern Europe @ Responsible for building a team of marketing managers in the Northern European region which includes the UK and Scandinavia. The role includes all aspects of strategic and tactical marketing, solution strategies, alliances and communications. Strategic business planning, prospect relationships, solution and business proposition portfolio, marketing communication, press and public relations are key aspects of this role. Hands on business development and customer engagement are a major focus
Key successes include: 25% increase in new business from marketing programmes. 30% Prospecting and qualification ratios improvements. 100% adoption of the global brand into the European marketing model. A strategic sales programme to develop the top 25 clients From January 2005 to October 2006 (1 year 10 months) London, United KingdomInternational Marketing Director @ Responsible for the overall management of a team of five product, alliance and channel marketing managers in the international region (including Europe, EMEA, and Asia Pacific). Developing strategic and tactical marketing programmes, solution strategies and product lifecycle processes. Strategic business planning, marketing communication, localisation, press and public relations are key aspects of this role.
Key success includes: repositioning to include services and solutions focus. A strategic sales programme to focus the marketing and business development organisation to reflect and adapt to the changing market environment. Delivery of two major product developments to their markets with associated direct sales and channel marketing programmes. Full P&L and budgetary responsibility for the international markets including EMEA, Asia Pacific, South America and Canada From 2003 to 2005 (2 years) Marketing Director, Northern Europe @ Responsible for all Marketing Activities in Northern Europe. A member of the Cambridge Technology Partners management team in Western Europe with a team of ten. Responsibilities included developing the unique Cambridge marketing positioning for rapid, fixed time fixed price services and value-based solutions. This also included overall management of the marketing and business development teams, Advertising, Public Relations, Brand management, case studies, references, strategy, vision and thought leadership.
Key successes included strategic development and management of key client relationships. Responsible for a successful and extensive programme of industry comment and industry analysis providing the backbone of a successful and comprehensive Public and Analysts relations programmes. Successful development of profitable and Partner Alliances and strategic relationships. From 1997 to 2002 (5 years) Reading, United KingdomDirector, International Operations @ Reporting to the Chief Executive and managing a sales territory of 40 countries. Full business development and quota management. Full responsibility for delivery and implementation of successful accounts. Pipeline management, market penetration and channel management. Key successes included multi-million deals in Asia, S. Africa, Europe and the UK. Management and P&L responsibility for a multinational team of fifteen. From January 1992 to August 1997 (5 years 8 months) Marketing Manager @ Business development and marketing programmes. Marketing Budget responsibility of over £6M. Managing a team of six marketing executives From November 1988 to January 1992 (3 years 3 months) Technical Support Executive @ Sales Support Executive: Business Development and Sales Support in all European and Eastern European countries.
Technical Support Executive:Technical support of the AutoCAD, AutoCAD AEC, AutoSketch and AutoSolid Product lines From August 1987 to September 1988 (1 year 2 months)
MSc, Computer Aided Engineering @ Coventry University From 1986 to 1987 B.Eng, Marketing and Product Development @ Coventry University From 1983 to 1986 David Cotterill is skilled in: Marketing Strategy, Market Planning, Marketing Communications, Portfolio Management, Internal Communications, External Communications, Client Loyalty Management, Marketing Operations, Sales Channel Enablement, Alliance Marketing, International Sales, Sales Process, Online Communities, Online Marketing, Senior Executives
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