Market Research Professional: I'm the Managing Director at DJS Research Ltd (http://www.djsresearch.co.uk). We are a full service family owned Market Research agency specialising in a number of industry sectors. The research consultancy has grown every year from nothing (operating in my spare room) to a company that now employs 46 staff with a turnover of £3.5M. We aim to be the number one market research agency in the North! and we are currently recruiting for researchers at the moment - please see http://www.djsresearch.co.uk/careers for further details. We are based on the border of Derbyshire/Cheshire and offer tailored research design and market research services delivered by experts. A number of research techniques: qualitative market research (e.g. depth interviews, moderation), quantitative research (e.g questionnaire design, telephone interviewing) ad-hoc and continuous research, brand tracking and customer insight from market sector specialists. Market Research Company Specialties: We have market research experience in a range of sectors (three core Research Teams). I personally have experience of education, public sector, financial and customer satisfaction research.

MD @ Set up DJS Research Ltd in 2001 working as a freelance market researcher. The company has grown year on year and now employs 46 permanent staff with a turnover of £3.5M Some career highlights include: •Presenting analysis to the Secretary of State for Education •Conducting depth interviews at No. 10 Downing Street •Conducting depth interviews at the Houses of Parliament From June 2001 to Present (14 years 7 months) Stockport, United KingdomManaging Director, Market Research Company : : DJS Research Ltd @ I have day to day responsibility for running DJS Research Ltd. We've organically grown every year since inception (2001) without any external funding. We currently employ 46 permanent staff and have a turnover of £3.5M. We are looking to grow further, £5M is the next milestone. So plenty to keep me busy! From June 2001 to Present (14 years 7 months) Senior Research Executive @ B&MR was bought by Wirthlin Europe. Wirthlin Europe is now Harris Interactive. Undertook various qualitative and quantitative research. An emphasis on customer satisfaction research. From January 1997 to July 2000 (3 years 7 months) Stockport, United KingdomResearch Executive @ My first research position! Worked within the performance monitoring (mystery shopping) and customer satisfaction research team. From January 1995 to 1997 (2 years) London, United Kingdom

Social Sciences, Sociology and Social Psychology @ Bradford University From 1991 to 1994 Batchelor of Science, Sociology and Social Psychology @ University of Bradford From 1991 to 1994 Groby community college From 1988 to 1992 Danny Sims is skilled in: Market Research, Marketing Research, Qualitative Research, Quantitative Research, Qualitative Market Research, Quantitative Analysis, Research, Customer Insight, Quantitative Analytics, Marketing Strategy, Direct Marketing, Focus Groups, Analysis, Management, Tracking Studies