Owner & Senior Event Stylist @ From October 2014 to Present (1 year) Greater New York City AreaAssistant Manager @ From January 2013 to Present (2 years 9 months) Product Development - Aramis Designer Fragrances & Beauty Bank @ Beauty Bank - Assisted in the launch of two new color cosmetic lines, Simply Vera Vera Wang and ELLE Cosmetics with the Kohl’s Department store partnership – Duties included approving shade matches and pressing standards, creating seasonal promotional color stories available in store and online, and creating shade line ups for Holiday 2012 and 2013 programs. - Assisted with an in-depth brand analysis of the Kohl’s Department store business; minimizing overlapping sku’s to create room for new innovation - Assisted with formula evaluation, essential oil fragrance direction and the evaluation of clinical & sensory parameters for upcoming moisturizing cream - Assisted with creating shade extensions for lip gloss line; duties including shade approvals, packaging carton approvals, formula exploration for new gloss and mascara innovation - Created shade line up for Holiday 2012 gift set - Collaborating with the Beauty Bank Public Relations team with Facebook color “looks” for FLIRT! Facebook fans to create; increasing Facebook traffic monthly - Concept brainstorming and concept writing for innovation new project concepts - Managing updated Excel document for GoodSkin Labs franchise products to be registered in China under new regulation laws Aramis Designer Fragrances (ADF) - Concept brainstorming for new projects, Product Profile and White Form reviews - Assisted in conducting an in house panel test for two new concepts - Began work and development for three upcoming prestige designers color cosmetic launches for FY’13 and 14; 32 sku’s total From October 2011 to Present (4 years) New York, NYStore Operations @ From September 2011 to September 2011 (1 month) Product Innovation Intern @ Product Innovation Intern - Evaluate concepts and scents for upcoming body care and fragrance launches for Victoria’s Secret collections VS Garden Fantasies and VS Fine Fragrances. - Conduct store intercept programs, which allows existing VS customers to evaluate and rank fragrances for upcoming product launches. - Research and track fragrance, cosmetic, body care and color trend forecasts for the innovation team, making them aware of upcoming trends entering the market to inspire upcoming product launches. - Evaluate current product launches in the VS body care market; understanding its strengths and weakness. From June 2011 to September 2011 (4 months) NYCE-Commerce Intern @ - Maximize product sales through effective site merchandising; including sequencing, cross-selling and monitoring product performance. - Process online and retail store returns, including reporting customer feedback to the VP of Operations. From January 2011 to June 2011 (6 months) Public Relations & Advertising Intern @ Complied and created a RFP filing print and online database for all magazine publications in which Shiseido & Clé de Peau cosmetics will be featured in upcoming 2011 issues. Assisted the Public Relations department with product requests for feature stories and advertorials running in upcoming issues. Pulled editorial mentions for both Shiseido and Cle de Peau cosmetics to be added into the October - December press clip book. From October 2010 to December 2010 (3 months) Marketing, Public Relations & Special Events Intern @ Assisted the Special Events and Public Relations teams with the planning and execution of the Carol's Daughter Pop Up Shop at; including a city wide promotion reaching approximately 15,000 people during the festival weekend. Executed Retail Merchandising strategies by planning strategic merchandising plans, relating to the brand story, enhancing the shopping experience in all nine Carol's Daughter free standing shops. Created a strategic plan including promotional and merchandising practices, to provide memorable beauty experiences during the popularly know Fashion's Night Out event in New York City. From May 2010 to September 2010 (5 months) Data Entry Technician, Department of Student Life @ Liaison between the Payroll and Student Life departments, managing monthly expenses for over 70 Student ran Organized and entered data into the FIT Bi-Tech data system, in a timely and organized fashion. From August 2007 to December 2009 (2 years 5 months) Sales Associate, Cashier @ From October 2008 to November 2009 (1 year 2 months) World Retail Congress @ May 2009 One of two students chosen to attend the four day congress from the WFIT organization, providing media and press coverage for the congress' website, and the Radio & Television Broadcast Network of the Fashion Institute of Technology. From May 2009 to May 2009 (1 month) Marketing Intern @ Fragrance Creation, Application & Sales Assisted the Marketing Department, in the area of Fine Fragrances with trend and market forecasting. Completed a market forecast project for Fashion Designer, Vera Wang's current and previous fragrance launches, including calculations of global sales, and creative concepts for future fragrance launches. From May 2008 to August 2008 (4 months)

Bachelor of Applied Science, Cosmetic & Fragrance Marketing @ State University of New York, Fashion Institute of Technology From 2007 to 2011 Associate of Applied Science, Fashion Merchandising Management @ State University of New York, Fashion Institute of Technology From 2007 to 2011 Danika Fraley is skilled in: Fashion, Merchandising, Social Media Marketing, Marketing, Visual Merchandising, Retail, Facebook, Sales, Customer Service, Social Media, Advertising, Public Relations, Fragrance, Cosmetics, Product Development, Event Management, Event Planning, PowerPoint, Strategic Planning, Microsoft Office, Beauty Industry, Packaging, Management, E-commerce, Apparel, Creative Direction, Brand Management, Marketing Strategy, Trend, Microsoft Excel, Marketing Communications, Luxury Goods, Trend Forecasting, Leadership, Product Management, Brand Development