Daniel Kern's Work Experience
Fox Valley Residential Services, Inc.
Elgin, Illinois, United States
Tyler Creek Consulting
Founder & Principal Consultant
Greater Chicago Area
Manufacturing Industry Customer Experience Marketing Lead
December 2015 to October 2016
Strategic Marketing Manager
January 2005 to June 2007
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Frequently Asked Questions about Daniel Kern
What company does Daniel Kern work for?
Daniel Kern works for Fox Valley Residential Services, Inc.
What is Daniel Kern's role at Fox Valley Residential Services, Inc.?
Daniel Kern is President
Daniel Kern's phone (**) *** *** 277
What industry does Daniel Kern work in?
Daniel Kern works in the Marketing and Advertising industry.
About Daniel Kern
President @ Fox Valley Residential Services, Inc. Elgin, Illinois, United StatesFounder & Principal Consultant @ Tyler Creek Consulting Work with businesses to create deep understanding of their customers, how to engage with them, and drive growth.• Strategic consultation on marketing, customer / market segmentation, buyer persona development, buyer journey development, revenue marketing, and sales enablement. • Help clients understand how to develop new buying centers, new distribution channels, new markets to enable growth. • New product and services introduction, campaign development, digital marketing with a focus to enable a rapidly repeatable, scalable process. • Inventory and analysis of marketing technology stack that will enable capabilities, reduce costs and drive the growth of opportunity pipeline. • Develop strategies around the Internet of Things (IoT) to enable the development of new products and services and enable growth across the value chain. • Develop strategies and plans to protect customer and organizational data and information in alignment with data privacy regulations such as General Data Protection Regulations (GDPR) and California Consumer Privacy Act (CCPA). • Contracted fractional and interim marketing leadership roles:o Vice President and Director level leadership roles, representing a percentage of time vs a full-time role to support clients growth objectives, o Interim Chief Marketing Officer for the GDS Group (April – October 2018) – Brought in to lead all marketing, telesales, and information technology, to rapidly transform the business approach to demand generation. Tasked with planning, building and transforming the organization’s capability to grow opportunity pipeline and revenue through data-driven, modern integrated marketing approaches. Greater Chicago AreaManufacturing Industry Customer Experience Marketing Lead @ Cisco Systems Cisco transformed their enterprise marketing via a new digital, always-on marketing approach. Leveraged my understanding of the manufacturing customer, together with digital marketing and automation, to create and execute a new end-to-end customer experience strategy. • Led a new content creation engine team that included subject matter experts, a managing editor and marcom specialist to drive regional content creation vs a corporate-led model. • Refined customer personas and buyers jouneys and leveraged Eloqua marketing automation that helped significantly increased market opportunity by over 125% in non-traditional, business vs. IT, areas for Cisco.• Analyze current product and solution mapping to drive customer business value and business outcomes. • Create and execute an always-on digital strategy.• Delivered the first demand campaign for the Manufacturing Operation Technology Optimist persona tied to the new Cisco brand campaigns, which had never been successfully done from an industry perspective. This resulted in a 10x increase in leads and engagements from a corporate brand campaign.• Manufacturing customer advocate within Cisco for product development and solution roadmaps around the Industrial Internet of Things (IIoT) and the digitization of manufacturing operations. From December 2015 to October 2016 (11 months) Strategic Marketing Manager @ Motorola, Inc. • Six Sigma Black Belt.• Directed cross-functional teams addressing complex business problems, strategic challenges and assigned corporate initiatives.• Developed a very successful alternate channel program that delivered a threefold increase of revenue ($150M in 2006) for the US Federal Government Division. • Leveraged a cross-functional team and innovative tactics for market segmentation, partner development, and marketing go-to-market activities.• Successfully led a business-critical strategic initiative on the impact and importance of communications interoperability for our customers in the federal, state and local governments. • Drove qualitative and quantitative primary and secondary market research, competitive intelligence and analysis by managing inside resources and outside expert vendors. • Delivered critical and actionable recommendations and tactics to improve in areas of messaging, positioning, relationships building and technology. From January 2005 to June 2007 (2 years 6 months)
In a nutshell
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 8 month(s)
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