Specialties: Internet Marketing Strategy Relationship Management

Vice President, Platform Sales @ I run sales for the BrightRoll DSP; Yahoo's programmatic buying platform for video, display and native advertising. We offer exclusive access to Yahoo data and unique insights from one billion people and 165 billion daily data events enabling our customers to target the right audiences. Through integrations with all major SSPs and Exchanges as well over half of comScore's top 50 publishers we access and can apply our data and insights to over 95% of digital video and 90% of display viewers. From September 2015 to Present (4 months) Senior Director, DSP Sales & Operations @ Same job, much bigger and more purple boat. In more official terms, Yahoo! purchased BrightRoll at the end of 2014 and I remain in the same role leading the same teams as we integrate into Yahoo! From January 2015 to September 2015 (9 months) Greater Seattle AreaVice President, Demand Side Platform Sales & Operations @ I lead sales and operations for BrightRoll's Demand Side Platform software. My teams focus primarily on partnerships with fortune 250 Advertisers and Agency Trading Desks. Our software provides our customers with: 1) Industry leading digital video buying, optimization and reporting tools 2) Access to the largest single pool of direct, indirect & private digital video supply 3) Direct connections to hundreds of digital video centric partnerships encompassing data, research, measurement, inventory quality, etc. From October 2014 to December 2014 (3 months) Vice President, Platform Operations @ I managed several teams that collectively support, educate and service BrightRoll’s platform customers. I ran pre-sales support to showcase BrightRoll’s platform capabilities, managed contract negotiation & execution for new customers, managed sales collateral creation and sales events, and led a team of platform experts who onboard, train and service new customers. From March 2014 to September 2014 (7 months) Vice President, BrightRoll Exchange @ Built the demand side of the BrightRoll Exchange from the ground up. I was responsible for sales, account management, RTB integrations and day to day operations From January 2012 to March 2014 (2 years 3 months) San Francisco Bay AreaSenior Director, BrightRoll Exchange @ From January 2011 to January 2012 (1 year 1 month) San Francisco Bay AreaDirector, Network Development @ Responsible for 3rd party buyer/demand for BrightRoll's recently launched video ad exchange www.brx.com From May 2010 to December 2010 (8 months) Senior Manager, Clickriver Publisher Program @ Worked on A9.com's Clickriver product - a services-based, CPC text ad business. I focused specifically on syndication efforts on select publishers outside the Amazon.com family From June 2009 to April 2010 (11 months) Senior Manager, Network Ad Sales @ Managed Amazon.com & IMDb.com display ad remnant sales channel • Developed and implemented remnant sale strategy for all Amazon/IMDb.com display ads • Managed all ad network and exchange partnerships • Negotiated and implemented new network and exchange partnerships From November 2007 to June 2009 (1 year 8 months) Greater Seattle AreaSenior Product Manager, Display Ads @ • Played a critical role in the group’s first operational plan. Work included extensive market research, product/operations/sales strategies & financial forecasting support. • Scoped all product opportunities through financial and strategic analysis. • Launched all new products to our direct sales force. This included setting pricing and guidelines, and developing sales collateral for each product • Developed and manage Amazon’s suite of targeted advertising products. • Pioneered event-based sponsorship packages. • Supported international product manager to extend all US products to the UK, Germany and Japan From August 2006 to October 2007 (1 year 3 months) Greater Seattle AreaSummer Associate @ Member of the new online strategy group responsible for the 12-18 month strategic vision for Fidelity.com. Spent the summer working with cross-functional team to develop the Mortgage pilot web site found in Fidelitylabs.com. • Led vendor/partner evaluation and selection process: Determined initial vendor/partner list, defined evaluation criteria, conducted all screening calls/meetings and managed final selection decisions • Managed creation of content requirements and use-case scenarios for pilot web site • Developed best practices presentation and delivered to leaders from the strategy, design and technology teams From June 2005 to August 2005 (3 months) Manager, Partner Services @ Oversaw marketing and operations for eight programs of Upromise, a loyalty marketing and investment company that helps families save money for college education – responsible for $5MM in annual revenue • Salvaged ailing relationship with Rewards Network resulting in second most profitable partnership • Co-led contract renewal negotiations with Rewards Network and Cendant Real Estate: resulted in 3-year agreements with more favorable economic terms and unique co-marketing fund structures • Managed travel category including partnerships with American AAdvantage and Avis • Helped pioneer predictive modeling based marketing capabilities resulting in more effective campaigns • Developed revenue models for marketing promotions and new business opportunities • Doubled annual revenue of life insurance program by expanding relationship with New York Life • Enhanced mortgage offering by integrating new partnerships with four of the largest mortgage companies From 2002 to 2004 (2 years) Greater Boston AreaResearch Navigator, Global Accounts @ Supervised research advisory relationships with eight Fortune 100 Telecom and Financial Services clients • Managed Forrester’s largest advisory client exceeding $1MM in annual revenue • Designed and led customized strategy sessions between Forrester Analysts and client executives • Exceeded assigned revenue goals by 30% • Fielded research inquiries from clients and helped the Global sales team prospect new business From 2000 to 2002 (2 years) Senior Marketing Analyst @ • Grew Pontiac/GMC relationship increasing annual account revenues by over 200% • Co-led 2000 strategic planning for all Pontiac/GMC online marketing initiatives • Strategic leader and implementation manager of the launch of the Pontiac Aztek (first ever online vehicle launch) • Co-managed $10 million dollar budget and associated projects for all 1999 Pontiac online marketing initiatives • Managed implementation of new Web telephony technologies with call center systems at General Motors From 1997 to 2000 (3 years)

MBA, General Management @ The Tuck School of Business at Dartmouth From 2004 to 2006 BA, Religion @ Dartmouth College From 1993 to 1997 Greenwich High From 1989 to 1993 Craig Whitmer is skilled in: Strategy, Cross-functional Team Leadership, Market Research, Advertising, Account Management, New Business Development, PPC, Strategic Planning, Display Advertising, Program Management, Leadership, Mobile Advertising