High performing leader of people, process and business strategy with a proven track record for achieving top level sales, share and category results through senior controller positions at Kellogg’s, Nestle UK and Warburtons 15 years experience and acquired knowledge as a national account controller, category, supply chain and field sales controller operating with all major multiples, convenience, symbol and wholesale customers. Change agent who has successfully lead significant structural change of people, process and tools in both Nestle & Warburtons delivering new, sustainable and leading edge improvements to business performance.

Customer Business Team Controller (Multiples Channel) @ Responsible for the Leadership, Strategy & Performance of Customer Teams within UK Multiples. From January 2013 to Present (3 years) Retail Development Controller @ Responsible for the Retail Development Sales Team, leading over 100 people across 3 channel teams. Ensuring the Team have the Best Knowledge, Skills and Behaviours to Ensure Outstanding Warburtons Retail Execution Through an Effective and Efficient Planning Process Built on a Sustainable ROI Model. From April 2011 to January 2013 (1 year 10 months) Bolton, United KingdomNational Field Sales Manager, Multi Category (Multiples & High Street) @ Responsible for the Multiples and High Street Field Teams, delivering Multi Category (Confectionery & Nescafe) Field Sales Solutions through 145 Territory Managers across the UK. Led a TUPE transfer and Change Management Project to ensure a Fit for Purpose team that was Both Efficient and Effective with the Best Process to Support the Business Needs. From March 2008 to April 2011 (3 years 2 months) National Account Controller - UK Sales @ Over 10 Years at Kellogg's, Gained Experience & Achieved Success in a Number of Key Roles within UK Sales, Category Management & European Supply Chain; * New Business & Snacks Controller - Responsible for New Business & Singles Route to Market. * National Account Controller - Responsible for Business Teams. * Senior National Account Manager - Responsible for ASDA. * Category Manager - Responsible for Tesco & Waitrose. * European Supply Chain Manager - Responsible for Supply Chain Projects with UK Customers. * European Supply Planning Manager - Responsible for Supply & Demand Forecasts. * European Distribution Planner - Responsible for Planning European Haulage. * Area Sales Manager - Responsible for Area Sales. From 1999 to 2008 (9 years) Graduate Placement Buying & Logistics @ From 1997 to 1999 (2 years)

2:1, Business Info Management @ Leeds Beckett University From 1995 to 1999 Lancaster Royal Grammar School From 1988 to 1995 Craig Smith is skilled in: Business Strategy, Account Management, Process Improvement, Shopper Marketing, Key Account Management, Business Planning, Change Management, Coaching, People Development, Strategic Planning, Cross-functional Team Leadership, New Business Development, Supply Chain Management, Team Building