A senior marketing professional with a passion for making big ideas burst into life. For over 15 years, I’ve helped some of Australia’s biggest brands communicate all sorts of messages to all sorts of people. I’ve sold shopping centres, nappies, cars, canned fish, blocks of land and power tools. I’ve encouraged people to work safer, drive safer, have regular eye tests and stay (or get) healthy. I’ve raised money for sick and underprivileged kids in Australia and secured sponsorships for underprivileged kids in the developing world. I’ve helped millions of working Australians secure a stronger financial future, and uncovered some amazing places for them to holiday. I’ve even encouraged them to get out and play golf, ride their bike and catch a train. And that’s just the beginning. I’ve worked above the line, below the line and I’ve blurred the line. I’ve used data to guide decisions and uncover insights in all communications channels. From TV, press, radio and outdoor to digital, direct, mobile and more, whatever gets the right result, at the right time what I'm focused on. I build relationships that last. With clients, with colleagues, with suppliers. Successful relationships are at the core of what I do. I’ve worked with some amazing people. With some I’ve won awards. With others I’ve learned how to do things better. Industry Experience: Financial services, government, automotive, retail, tourism, sport and leisure, FMCG, pharmaceutical, charity, corporate. Both B2C and B2B.

Marketing Relationship Manager @ From July 2014 to Present (1 year 4 months) Melbourne Area, AustraliaCommunications Specialist @ My first role on the client side saw me managing and producing a mix of research projects, online acquisition and customer retention campaigns while also revising a number of corporate communications. Responsible for the development of one of the years most complex customer retention campaigns, and the roll out across three simultaneous markets. The campaign was extremely well received by both internal and external stakeholders alike. From February 2014 to July 2014 (6 months) Melbourne Area, AustraliaDigital Planning Director/Senior Account Director @ I joined THE DM GROUP in a custom made role to establish and expand the digital arm of the group, clickDM. Thrived in an environment that allowed me to take control of my career, make a difference for my clients and have a visible, positive impact on the agency. Part account service, part strategy planning, my role dared me to imagine the impossible, while challenging me to deliver it, on time, on budget and in-line with the expectations of a number of high profile clients, and some demanding internal stakeholder expectations. Buoyed by my previous agency based bicycle rides, I captained the agency team (of one) in our Inaugural 'Around the Bay in a Day' ride to celebrate our Bicycle Network Victoria new business win. The role was then expanded to take on the lead account service position across the entire agency, responsible for a department of five, from Senior Account Director to Account Executives. Copywriting formed an essential part of the role for the majority of 2013, and I was responsible for creating some arresting content for a number of clients, including TVC's, online video, mobile apps, DM and member magazines. Clients: HOSTPLUS, The Australian Government, Compass Group, Glaxo SmithKline, Golf Australia, YMCA, Bicycle Network Victoria, KPMG, PLUM Superannuation, Jewish Care, Defence Health, UCB Pharma. From February 2010 to November 2013 (3 years 10 months) Melbourne Area, AustraliaSenior Account Director @ I joined CUBED in an exciting period of growth for the agency. A number of new business wins, based on our focus on the use of data to drive insights to deliver results. Working on a number of clients I was able to help bring their data to life. In some cases literally. Through some fairly hefty segmentation and analysis, along with a couple of high end mapping tools, the insights we were able to generate for clients like National Pharmacies, AMP and Genesys Wealth Advisers was astounding. The data insights and skills my time at CUBED provided are some of the most important tools I have in my toolkit today. Along with the data analysis hat, I wore the same comfortable senior suit hat I'd been wearing for a while, managing the day to day business requests of a number of clients while looking for opportunities to organically grow existing business, and of course assist in the development and delivery of new business tenders and pitches. I was an active member in the remarkable fund raising and charitable efforts the Agency produce year after year, having personally raised almost $8,000 for the JDRF, riding a bike a very long way through the Barossa Valley, and helping out Moira Kelly's Children First farm, not long after Black Saturday. Clients: National Pharmacies , ANZ Bank, V/Line Passenger Pty Ltd, Genesys Wealth Advisers, The Shane Warne Foundation, Plan International Australia. From October 2008 to December 2009 (1 year 3 months) Melbourne Area, AustraliaGroup Business Director @ My short placement at Simon Richards saw me develop a number of quick wins for the agency and set in progress a full scale CRM audit for one of the agency's biggest clients. Responsible for Client relationship management. - Manager of day-to-day client/agency issues. - Reporting directly to Managing Director, Simon Richards. Responsible for key Client integration between Simon Richards and CHE. Responsible for partnering with CHE Business Directors and Creative Teams to ensure seamless integration between the two streams of business. Responsible for identifying and actioning organic growth opportunities for both Simon Richards and CHE within existing pieces of business. Responsible for the development, approval and negotiation of all Estimates and Invoices. Responsible for the implementation of the communication strategies, and overseeing the ongoing evolution of all campaigns. - Translation of strategies into creative briefings. From April 2008 to September 2008 (6 months) Melbourne Area, AustraliaBusiness Director @ Continuing my lucky streak, I joined Grey in one of it's most successful periods. In an interesting setup, I was employed by G2, the digital and direct arm run out of Sydney, and was embedded in the Melbourne office in a satellite scenario. With all creative, management and production partners based in Sydney, the telephone and videoconference tools became my best friend. I grew the role to go beyond just servicing the G2 based clients in Melbourne, and built a true partnership with the Business Directors from Grey Melbourne, ensuring the seamless delivery of all digital and direct elements to all Grey Global Group clients in Melbourne. This led to some very strong relationships, and the position of key digital Account Serviceperson in the Melbourne office, with responsibilities across most existing and all new business clients in the Grey Group. Highlights: - Appointed as the Melbourne Office direct and digital specialist for all new business opportunities. - Developing and implementing a revised communications strategy for the Annual Work Safe Week flagship B2B event, delivering record numbers of registrations and attendees. - Securing the major share of B2B direct and digital work for WorkSafe, an account shared with 3 other agencies. - Developing a number of process improvements to ensure the smooth running of the Melbourne remote operations for direct marketing and CRM projects. - A key member of the team responsible for winning the biggest new business appointment for the agency in 2007, Australia Post. Clients: Australia Post Retail, Australia Post Financial Services, WorkSafe Victoria, TAC, Department of Sustainability and Environment, AXA Australia, NEC Australia (B2B Solutions), John West, Mitre10. From January 2005 to April 2008 (3 years 4 months) melbourne area, australiaProject Director @ When I joined The One Centre, I sensed the agency was on the verge of something huge. With only a handful of people on staff in the early days, I was in the position to make my role whatever it was I wanted. Employed to service the brand new $2 million DM activity for OPSM, within 12 months I had helped grow the piece of business to a $9 million through the line account, with the agency being awarded all work. Managing the retail requirements for over 400 stores across Australia and New Zealand was an amazing experience that saw me visit almost all stores at one time or another. There were a number of business wins, including one of my longest standing clients, the Shane Warne Foundation, where we launched the charity with Shane and helped establish some of the key elements that are still running today, including the Boxing Day Breakfast and poker tournament. I was lucky enough to continue my work with TSWF at all following agencies. Highlights: - Responsible for growing the OPSM piece of business from a $2 million DM/CRM account, to a fully integrated account worth over $9 million inside 12 months. - Involved in the redevelopment and implementation of a completely revised approach to OPSM’s communication strategy, including development of the retail customer journey and CRM programs - and witnessing resulting sales improvements. Clients: OPSM Australia & New Zealand, Peppers Retreats & Resorts, Bushman's Water Tanks, Pacsafe Travel Security products, Ateco Automotive – Alfa Romeo, The Shane Warne Foundation. From January 2003 to December 2004 (2 years) Sydney Area, AustraliaSenior Account Manager @ Moving to Sydney to join MercerBell, I was able to really grow my understanding of direct, CRM and digital. Of course, digital in 2002 was an entirely different beast. Working largely on the Makita Power Tools account, driving growth and profitability for the group through 'Grip' their CRM and loyalty program, I was exposed to the science of communications and results. I played an essential role in the development of the Huggies Baby forum through our work with Kimberley Clark Australia. Huggies Baby has evolved a lot since 2002, but the groundwork of what we developed over 10 years ago is still visible today. Highlights: - Recognised by Makita’s General Manager- Sales and Marketing as having the most valuable insight during strategy development process for the Makita brand in Australia. - Instrumental in the redevelopment of the Team Makita CRM loyalty program, resulting in record redemptions for the program. - Developing the strategy, production and implementation of Huggies Baby an Email CRM loyalty program- a first for Kimberly Clark Australia, and now one of Australia’s biggest digital parenting resources. - Exceeding all targets set for Huggies Baby email customer loyalty campaign, including record results for an online advertising campaign for Kimberly-Clark Australia. - Responsible for the development, production and implementation of Parents Exchange (now Huggies Forum); another first for Kimberly Clark Australia. Clients: Makita Australia Pty Ltd, Kimberly Clark Australia Pty Ltd (Huggies® Nappies Brand), Caltex Australia. From February 2002 to January 2003 (1 year) Sydney Area, AustraliaAccount Manager @ I joined Bristow & Prentice (now Leap Agency) as an Account Executive, and loved every single minute of it. It was here that I gained an intimate knowledge in direct marketing, CRM and the craft of advertising. Working with several high profile clients, I enjoyed a lot of early success in my career. I Built relationships with clients and colleagues that I still enjoy to this day, while remembering fondly all the essential lessons and insights shared with me by some of the industry's sharpest minds. From developing the concept and strategy for 'Drive' the major segmented customer magazine for the Holden MasterCard, the cornerstone of the Holden MasterCard’s CRM program to working through the weekend to hand fill hundreds of DM boxes with dirt (it's a long story), I was exposed to all aspects of advertising and communications. I was part of a team that won many awards, picked up a number of new business wins and developed strategies for our clients that are still in play today. Some of the biggest highlights of my career stem from these early days, from winning multiple awards including a Cannes Lion, to both witnessing and organising some of the biggest Christmas parties you've ever seen. Clients: Holden MasterCard, Holden Service, The Urban & Regional Land Corporation, Gandel Shopping Centres, Tourism Victoria, Tourism Murray River, BMW Australia, The Melbourne Aquarium, Southgate Shopping Centre. From August 1999 to January 2002 (2 years 6 months) Melbourne Area, Australia

Bachelor of Business (BBUS), Marketing, Business Law @ Swinburne University of Technology From 1993 to 1997 Craig Hockley is skilled in: Creative Strategy, Digital Strategy, Direct Marketing, Advertising, Outdoor Advertising, Digital Marketing, Online Advertising, Interactive Advertising, Brand Development, Direct Mail, Marketing Communications, Account Management, Marketing Strategy, Digital Media, Interactive Marketing, Content Strategy, Strategic Communications, Campaigns, Copywriting, Relationship Marketing, Creative Briefs, Social Media, B2B Marketing, Campaign Strategies, Strategic Leadership, Data Analysis, Content Development, Mobile Marketing, Advertising Management, Social Marketing, Creative Problem Solving, Print, Presentations, Stunts, Concept Development, Writing, Copy Editing, Strategic Planning, Search Advertising, Social Media Marketing, Radio Advertising, Web Content Management, Building Relationships, Problem Solving, Creative Solutions, Teamwork, Public Speaking, Negotiation, Integrated Marketing, Branding & Identity